The wave of cross-border electricity dealers has quietly entered the Taiwan Electric Business Circle

In the mainland to fry a whole 2013 years of cross-border electricity, whether it is to the west or the sea Amoy overseas shopping model, the Cross-border electric power of the Battle of the Wave also quietly entered the Taiwan Electric Business Circle.

The essence of electricity business is access

In fact, the electrical business is the truth, is the online world of the channel business. So if an electric dealer stays in the country, then his points are all together, become a big black spot rather than become a line and surface, in Taiwan area small, these points basically even become a line is difficult, directly become a "relatively large point", for the nature of the pathway is less meaningful, This is why when the local electric dealers to achieve a certain scale will start to actively overseas flag, the more dispersed in the future together with the effect of the surface produced more. We often say that the shortcomings of the offline physical store is to be able to contact the customer limited, but in fact, to do online electrical business customers, due to trade Jinguu and other related laws and regulations, he is also a great regional, think how many Americans will go to Taiwan's electricity business site? (regardless of the local electric dealer website and the commodity mostly only support native language not to talk)

Therefore, although the network is not far from the session, but in fact, the real operation, will find the local to open a station is a very necessary means.

At present, the trans-boundary mode of operation in Taiwan has mainly overseas purchasing, global logistics of multinational electric dealers, and overseas direct purchase of multinational electric dealer's local station.

Overseas Purchasing Mode:

Purchasing website (that is, the purchase version of the B2B2C): Myday buy Right

Its mode of operation is the consumer to (Amazon.us, Korea gmarket, Japan Yahoo/Lotte) and other websites, into the merchandise page, the product page to purchase the website after the purchase of their responsibility.

Myday has been with the United States ebay, Japan Yahoo Auction and Japan's Lotte conducted a system docking, solid do not have to provide a product page URL, but the use of the general Web site to browse the way shopping.

Charging method: Commodity fees + Service fee + International logistics fee + domestic logistics fee + (not necessarily charged, see if there are customs drawn) tariffs.

A partial advance payment is required.

Overseas shopping Range: Sino-US, Japan and South Korea.

Purchasing Media-combined platform (that is, the purchase version of the Consumer-to-consumer): Run Kesin

Platform of the way to make up both sides of the user.

The buyer first put forward the demand list (the need for advance deposit), purchasing people to earn a commission on the way of payment.

Overseas shopping Range: Global.

Global channel layout strategy for multinational electric dealers:

Global logistics of multinational power suppliers: Rakuten Rakuten Global Harsh

The mode of operation is to allow Japanese sellers of goods to be sold abroad.

Provides traditional Chinese, Simplified Chinese, English, Korean, Japanese

When consumers choose Chinese and then search for products in Chinese, the goods are all changed into Chinese (but not Chinese + English search, that is, if you want to use English, you have to change the language settings into English).

The benefits are: low logistics costs, no handling fees, but some goods can not be transported to Taiwan (subject to trade regulations serious)

Sea Shopping Range: Japan

Overseas direct purchase of multinational electric dealer's local station: Taiwan New Egg (Neweggtaiwan)

The purchase is the same as the general Taiwan shopping and shopping site experience, the intuitive purchase of American new Eggs (newegg.com) products

The main push is the overseas direct purchase mode

Consumers from the use of the experience is not aware of their use of overseas shopping, freight is based on will be divided into is not an order to buy back from overseas and the goods have been stored in Taiwan's new Egg warehouse two models

The freight/duty has been done for you before the checkout, without waiting for the quotation.

The strategic layout of the cross-border electricity dealers

In terms of Newegg and Rakuten, the author wants to pay more attention to the reason is that the above other purchase platform, is the world's goods into Taiwan, basically the flow of goods and passenger traffic are locked in Taiwan, but the new eggs and Lotte is a two-way flow direction, for the two of the multinational electric business enterprises, The important resource is "flow", the concept of living water, and there is a way to behave, the so-called platform is to have both buyers and sellers, some people have to buy someone to sell, but the general purchasing site control is "buyer (buy hand/purchase demand)", for the seller he is low control, to know the network of inventions, is to make the information transparent, is to let "intermediate link" the less the better, and the purchase site arises spontaneously, because of the trade barriers of countries arising from arbitrage opportunities.

To see the world is not enough, you have to have the world to see you.

This is also the author in Wen Yan repeatedly stressed the concept of e-commerce is tantamount to the traditional retail is doing the channel, it must become a line, to become a face. At present, it is very obvious that the positioning difference of two electric companies is very clear, respectively, the United States and the Japanese products, as for the future of South Korea's Gmarket, the United States of the Amazon and the mainland Taobao, Beijing East will continue to join the war still remains to be concerned about.

The Tower of Babel in the Internet (Tower of Babel)

There is a small link in the operation of Cross-border electricity dealers, which I think is very important: communication language. From the current cross-border electricity suppliers in Taiwan (apart from the exchanges between the two sides). New eggs and Rakuten Global language in the localization of the efforts, but both sides have a place to be improved:

1. Rakuten's translation of the use of a more "mechanical" some of it is not Taiwanese language, and, as previously said, he can not search English + Chinese;

2. The new eggs in Taiwan are not available in the Chinese version of the product.

The type of language provided shows how much an electric dealer wants to be a multinational power provider. Or in the service of "locals abroad," from the description of the goods to the use of size, these details are why for the electrical business "the Earth is Flat" is a still trying to target the reason, even if the network of tentacles without far.

"The world has long been quietly moving towards us when shouting to the world."

Cross-border electricity market is not a battle to avoid, now overseas electric business people are actively engaged in short-based Taiwanese want to buy overseas goods market, the Taiwan electric business How to take the MIT (Made in Taiwan) logo, join the global retail situation, local electrical business whether to connect into the line, or further woven into the face, Also need Taiwanese people to work together on the entire supply chain.