The website of the electric dealer falls into the cold winter many business website closes

Recently, according to relevant media reports, E-commerce sites in the day is not easy, the industry is ushered in the cold winter period. A number of e-commerce sites such as "Le Cool Days" "Amoy Japan" "After the Mart" and so on have declared business, last September so far there have been more than 10 companies (consumer) Web site closures, including footwear, luxury sites and online supermarkets. The capital enclosure, the price competition, the loss operation, along with the electricity merchant market price war to be intensified, a brutal fittest is staged.

May 23, Baidu and Japan Electric business Lotte Joint venture "Le Cool Days Mall" issued a notice, confirmed its backstage at night officially closed. This is the April 4 Alibaba and the Japanese soft silver cooperation of "Amoy Japan" stop sales, and another multinational joint venture to close the door.

The online supermarket has ushered in the "cold winter" first. In March this year, the online supermarket "after Mart" part of the goods off the goods, the official Weibo stop the update. Then this focus on "fast-moving consumer goods" site was closed, customer service phone in the working day has no one to answer.

Golden Group's "Big Warehouse" has with today's Wal-Mart holdings of "No. 1th" and said "network Super double Male", last September, but in the cancellation of rebate, a refund after the suspension of business. The "lazy guy" online supermarket, which has been in operation for years, has also been closed, and its official website is now inaccessible.

Behind the frequent shutdown of the electric business platform is the escalating price competition.

In the early May, Suning easy to buy announced, plans to invest 2 billion yuan of special supply and 400 million yuan concessions. Jingdong Mall also said, take out 500 million yuan for home appliance products to let. Domestic business transactions first Taobao Cat said, will be subsidized to support businesses to fight price war, subsidy amounted to 200 million yuan.

Electric dealers in the price war to seize the market share of the effort, and a large number of investment has obviously caused some electric dealers embarrassed burden.

Jingdong Mall CEO Liu said that Beijing East has prepared sufficient cash. But the ambitious Beijing-east still dare not to be taken lightly, especially recently almost all electric platform are involved in the fierce price war, slightly lax may be overtaken.

Liu earlier in the media interview, said that at present, China's e-commerce industry is still in the early stages of development, anyone has the opportunity, anyone also has the possibility of failure, if the BoE does not work hard, two years later will be surpassed.

Industry insiders predict that the next 5 years, the electric platform "leader" will not be more than 3.