The World Cup on fingertips, a new view of big data

The four-year World Cup, the fans have long awaited the "http://www.aliyun.com/zixun/aggregation/32214.html" > Gluttonous feast. Many people want to ask, what's the difference between this Brazilian World Cup and the World Cup? On the same point, the fans must answer in unison: "The Chinese national team continues to stay at home watching TV!" ”

What's the difference? The social nature of the World Cup, which is at the highest level of competition, is now becoming more significant. Second, in these one months, whether you are hardcore fans, or fake fans, or do not care about the ordinary people of football, as long as the topic of the World Cup, can always cause a lot of resonance, which "interesting" as a key element of communication. In addition, with the rapid development of mobile Internet, the upcoming World Cup in Brazil will become the real first "social network" World Cup.

Comprehensive 3721.html ">2014 's first quarterly report on mobile Internet, China's Internet has shown the following trends: 1. Smartphone coverage has soared and communications technology has moved from 2G to 3G and 4G. 2. Applications (APP) blossom, promote the presentation of competitive posture, at the same time with the Web page (Web) competition is increasingly obvious. 3. Mobile power, mobile finance has been widely expanded, the mobile internet era has been changing. 4. Real access to the "Big Data" era, its application gradually become popular, more and more influential.

Shenko, general manager of Shanghai Unicom's Internet and stock management department, believes that fans will experience the different experiences of communication technology at this World Cup. "Predictably, this World Cup will turn from the living room's World Cup to the World Cup at the fingertips, with mobile terminals, advanced 4g/3g technology, and a more solid World Cup through mobile internet and social media." At the same time, through the operation of the fingers to achieve the perfect integration of information and hardware, creating a new tournament experience, this is the modern communications revolution to give fans the best gift. ”

In this context, the Shanghai Unicom Joint "Oriental Morning Post" in the Brazilian World Cup during the launch of the "World Cup at the fingertips, new views of large data" theme data. Fans can not help but want to ask, the relationship between the data and the World Cup, not just the number of shots, passing times, the team ball control rate and other technical statistics, but also how to reflect it? Shen can give his own opinion: "The use of data to show the team, review the history of the game, the difference between the performance of players has become accustomed to, but these data is only the embodiment of statistics, professional, not beautiful." So, you need to introduce more diversity, more, faster, and create new value data, that is, to see the World Cup more beautiful with big data, more beautiful fans. ”

How is the World Cup big data achieved? "Large data analysis based on mass users, the individual data will be gathered together, looking for a single element after the large set of the overall law, to explore fascinating large data association, with large data to find the context of Shanghai fans see the ball, see the preferences of Shanghai fans, can know during the World Cup, What kind of relationship and change our life has had with the World Cup. Given the representativeness of unicom users, we can predict some unexpected behavioral changes in the future. ”

What are the big figures for the World Cup? It is reported that during the World Cup, Shanghai Unicom will be in the "Oriental Morning Post" World Cup special issue, "Big Data fan index." Through a large data analysis of the fans of the previous match day, the daily release of a main analysis and forecast index, such as: Peak time, Sleepless last night, so that the public on the application of large data has a more intuitive feeling. At the same time, "Big Data Fan Index" will also launch the daily Tidbits index, such as night Resort, sexy index, top apps and so on, with a strong and interesting interactive participation.

With big data, they tell you the other side of the World Cup. "From the choice of terminals, the intensity of mobile internet use, the perception of network services, the choice of the right app to the slot point of the slot, these data, these angles are not available in the past." It will be the first time that Shanghai Unicom has tried to analyze a World Cup with big data, watching fans and paying attention to the lives of its citizens. The move is also a reflection of Shanghai Unicom's future focus on people's livelihood. ”

It is reported that, in addition to the "Big Data Fan Index", China Unicom will be in the group after the end of the day, the 1/8 final day and the end of the World Cup, phased release of the "Shanghai fans Report", summed up and restore Shanghai fans of the ball behavior. In addition, the "Shen Fan index" will be combined with the "Oriental Morning Post" Senior football team, combined with the editorial department of Sports data over the years, launched the "World Cup 10 big predictions."

World Cup on fingertips, new view of big data. Brazil's World Cup, whether you're a die-hard fan, a fake fan, or an ordinary person who doesn't care much about football, believe that big data will certainly bring a different World Cup.