The world is a free lunch! Free and charge strategy of Internet business model

The world is a free lunch! Free strategy and charging strategy in Internet business model

Is there any free lunch in the world? In real life, it is difficult to see this situation. Give you free, but also to give you customer service.  There's no such thing as cheap. However, look at our domestic and many of the past, not all of the portals are doing such things. We really should be thankful for the group of VCs and the people who want to set up the site with a lot of users. Because of them, our life is different.

Free, is the number of Internet company keywords AH. There is free flow, in order to gain popularity and popularity on the internet, many old and new internet companies use free strategy to attract users.

The first point, with a free service products, etc., for traffic, with the flow, began to advertise the provision of media services, began to slowly introduce some other services. In this regard, the use of good like NetEase and Tencent, he from free email to online games, from free QQ to other value-added services, is the adoption of a popular platform from the free, and then, this group of people slowly transferred to pay customers. However, the key is to lock up the relevant customer's age layer, habits, and thus introduce products and services that match their tastes. Never introduce an unrelated service.

The second point is not to suddenly start charging the user's fees on a core service that is not originally free. If the company's service is a trial version, start with a trial version. We look at the past Taobao has wanted to slowly in the core of the service providers charge users, but because this strategy has lost some of the users.

The third point, find out the internet age, those services are customers to pursue, according to their preferences and interests, create the corresponding service and trial version, and then give them free to use. such as matchmaking services.

A good business model is to first design the relevant free strategy and the later charge strategy, what is the purpose of free? What is the purpose of traffic? Is popularity the person you want to pay or value for later? What is the difference between a paid service product and other online services or other competitors? Is there an advantage compared to competitors?

See a lot of websites and corporate Internet business models blindly inviting people to eat a free lunch, but do not see where they profit. The scene is like bringing the guests to the store, but the store is selling what the guests do not understand.