The worries behind the US group's trading data spree

Absrtact: In early August, COO Canga Wei in his personal microblog said that group buying had entered the 1.4 billion era. and gives a screenshot showing: turnover: 1,401,119,587 It looks like it's a carnival data. In the next few months it will still be the season of consumption. Big

At the beginning of August, COO Canga Wei, the American group network, posted a message on its personal microblog that "group buying has entered the 1.4 billion era". And give a screenshot showing: "Turnover: 1,401,119,587" It seems that this is a worthy of carnival data.

In the next few months it will still be the season of consumption. A large number of consumer power and price-sensitive student users holiday, and the entire six months are group buying spree.

According to the Regiment 800 data, 2014 1-June, the United States Group network of transactions are 2.041 billion yuan, 2.011 billion yuan, 2.393 billion yuan, 2.414 billion yuan, 2.906 billion yuan, 3.134 billion yuan, the first half of 2014, the overall volume of transactions of 14.899 billion yuan. According to this growth trend, the United States network in 2014 to complete the annual 40 billion yuan transaction volume of the target is very possible.

But this goal is not easy to achieve, behind the new expansion of the United States and the City of the Urban Branch station, the original city station stationed more staff, as well as to defend the various strategies of competitors.

However, in response to the American group data spree, there are two groups of concerns:

On the one hand, for the U.S. mission to contribute to the turnover of merchants, many of the first-line small and medium-sized businesses with the United States Regiment has gradually become the United States Regiment of "abandon son", want to go online, pay high point, otherwise on the line. On the other hand is the United States regiment grass-roots salesman, in order to sprint higher turnover, the huge pressure drop to the first line, "forced" merchant these things, are by front-line personnel to operate.

Small and medium merchant: When does the Overlord clause break?

August 13, the Sound of economic "every day 315" received a complaint from Tangshan, said the United States Regiment and Mr. Ho's catering shop to cooperate, the United States Regiment ban Mr. Ho and other group buying platform, otherwise the cooperation of all revenue points from 8% to 12%. For this reason Mr Ho expressed puzzled, why with the United States team can not cooperate with other platforms? The merchant has the demand which cooperates with many platforms, also should have the freedom which chooses the marketing way.

In fact, there are numerous shops with such unpleasant experiences on the frontline. "With the United States to cooperate with the small and medium-sized businesses more passive, especially the lack of speech rights of small and medium-sized businesses." "A local chain KTV shop in Zhejiang Province," said the chief. According to the store's long memory, from the beginning of the six months of 2013, the overall style of the United States Regiment began to change. The biggest change comes from the need to contract the "coercion" of exclusive and lowest price agreements.

The so-called exclusive is, the contract stipulates, if with the United States to sign exclusive cooperation agreement, then the revenue point may only 5%, if not to sign the exclusive, the revenue point may be 15%. The so-called lowest price agreement, that is, merchants and other platforms of the same price can not be higher than the United States Group, otherwise regarded as default.

Another change is that, when Baidu acquired Glutinous Rice, the U.S. regiment almost at the same time launched the expansion strategy, the number of front-line salesman doubled, and no longer picky about the quality of business, as long as the merchant willing to sign, the United States can be online. Of course, the precondition is to accept the exclusive and lowest price agreement of the US regiment. The results of this is good for the United States and the platform's data, on the one hand, the use of exclusive and the lowest price to lock some long-term cooperative merchants, on the other hand, crazy increase in the number of merchants means that the United States Group also do not give up the long tail of small businesses. The United States is a stable platform, but the first line of businesses are worried, of course, different businesses have different worries. In the pyramid compared to the top of the merchant worry is that group buying is only a promotional means, if the perennial use, it is bound to cause damage to their own brands. However, in the short term, consumers will flow to rivals. And the concern of small and medium-sized businesses is that the U.S. regiment's policy is increasingly harsh, if the signing of the exclusive mention is 5%, not exclusive cooperation, the point may be 15%. In addition, the United States Regiment also asked the merchant to provide the lowest price guarantee, otherwise it will increase the point.

According to a Luoyang hotel merchant said, when the U.S. team in the backstage found that the merchant and other buy platform cooperation, will be directly in the background to change the revenue point, instead of asking the salesman to negotiate, and more out of the revenue point will be directly deducted from the advance. Of course, the U.S. regiment for different businesses are also "Mas". For some brand merchant, the attitude of the American Regiment is not so disdainfully. There is a little story from the first line to illustrate this point, the United States team first-line salesman to a central provincial capital city of the Fire Banquet Mountain Buffet Marketing manager said, either exclusive, or offline. Marketing Manager is angry, he would rather bear the consequences of short-term sales, but also to select the offline. Since then, the United States Regiment salesman aware of their mistakes, in order to save this month water hundreds of thousands of yuan of key merchants, every day to the office Ruanmoyingpao half a month, and finally the way to underwrite the advance of the online.

But the small merchant obviously has no such treatment. Another wedding photography business because of the contract with other group buying platform, the United States regiment salesman attitude Blunt, "or immediately offline other platforms, and pay the line during the extra revenue points, or as you would like in the United States group offline." "In contrast, hotels, wedding photography business on the purchase platform of the online passenger flow is more dependent, which led to a front-line salesman overbearing or even unreasonable, and the United States in the background unilaterally modify the revenue points of things also happen repeatedly."

Lawyer Xu Haiming, Zhejiang Antze law firm, said that the exclusive agreement between the United States and the merchant is illegal from the legal point of view, the United States is suspected of commercial monopoly, and although the agreement has been mentioned can not cooperate with other Web site provisions, but this is a unilateral agreement of the invalid clause. In addition, the well-known electric power lawyer Zhao occupation that the unilateral change of revenue without consultation is clearly a breach of contract law performance.