There are more than 200 electric dealers in China that have access to the C-class licence to sell drugs on the internet

Up to now, there are more than 200 electric dealers in China that have received the C-class licence to sell drugs on the internet. But more than 90% of sales are from health care products, family planning supplies, contact lenses and other non-pharmaceuticals. In other words, the network is not because of its direct marketing model for consumers to substantially solve the problem of high drug prices.

The reason, Chan Renging, who has dealt with drugs for 15 years (once a medical representative, founded a provincial-level pharmaceutical agency 6 years ago), argues that two main reasons are tying up the industry's development. First of all, many drug dealers are derived from the traditional drugstore chain, from offline development to online, the advantage is that the offline business in the distribution can do a favorable support, but the problem is under the line of assets overweight, at the same time because the line online does not use the independent accounting, resulting in part of the line of the cost is amortized to the line. And if it is pure online drug dealers, logistics is a problem. Because if the choice of Third-party logistics, timeliness is a problem, after all, I have a cold fever medicine can not wait until the second genius to send me ah. In addition, the logistics personnel lack of relevant pharmaceutical knowledge, the drug delivery is also in the policy of the gray area.

In Chan Renging view, online + self-regional distribution center + self-built with pharmaceutical expertise in the distribution team, may be the solution. In other words, the line of "drug speed Tatsu" will be the main channel for orders to undertake, and offline through the regional distribution point to establish a number of proprietary distribution centers, responsible for undertaking online business, and each distribution center with a number of professional qualified distribution personnel, responsible for the local distribution business, to ensure an hour to arrive, At the same time can be delivered to the user to do doctor's orders.

In addition, the source of drugs, Chan Renging said, because the former provincial agent accumulation of resources, drug speed Tatsu can be directly from the manufacturer to take medicine, eliminating the middle of the circulation costs, thus effectively reduce the price of medicine. However, it is worth discussing that a provincial agent can be agents of a variety of drugs, at least not more than the general pharmacies required 2000-4000 SKU. On the other hand, many pharmaceutical companies in order to do channel protection, generally not directly to the terminal supply. This may be the problem that drug speed reaches to solve.

Drug speed Tatsu version of the website has been online, there is no payment function (need to wait until the license plate down). and Chan Renging said Shanghai would be his first Test site.

Under the line, in addition to such as drug speed up to do the Self distribution center, good pharmacists are mainly using proprietary pharmacies + to join the drugstore model, relatively heavy. and u medicine is to use a taxi mode to do offline. In other words, it will work with the offline pharmacies, so that they respond to customer demand in the platform, and do peripheral distribution. This mode is the lightest, but not enough to control the service. And the drug speed up to choose a middle zone, want to avoid two extreme problems, but also very test the operation of the skill, inadvertently will lose money. You know, because the state policy is not fully open to prescription drugs (though it is said that the recent speech by the Director of Drug Administration has referred to the issue of electronic prescriptions, meaning that future electronic prescriptions can be used directly online), pharmacies are mostly selling OTC drugs. The profits of this part of the drug are relatively thin.