There are no shortcuts to community roads

1. Excessive conjecture

We made a lot of predictions about how users reacted differently before the release of the new edition in April. It is necessary to guarantee the content quality of the exhibition area, or to adopt the work grade and interactive system of user evaluation decision. For all the possibilities of bad maps, we have taken defensive rules in advance to prepare for a rainy time.

The result is half a cup.

All the problems already appearing on the old PP have been solved successfully by the new edition. But all of us preset for the new release may appear after the problem, basically did not happen, even in similar products, some common user behavior, also not seen in the new version, the design of the complex rules of the basic.

I call this the phenomenon of excessive conjecture, that is, the user's behavior has not yet occurred in the wrong judgment. Along with the excessive conjecture must be excessive design, excessive development, not long after a item to dial back, very annoyed.

Of course, it is possible to understand this matter as our lack of insight. Even right. We can only admit that for complex user scenarios, the subjective objective factors that trigger the user's behavior, the environmental background influence, I often cannot make accurate estimate. Or someone can do it well, but it's not me. In fact, Google Buzz also make mistakes, Yahoo!meme also make mistakes, Facebook Beacon also make mistakes ...

What if we don't? The answer is simple, to ensure that the planning operation and development team of high efficiency, the current problem of rapid detection and resolution. Come on. As just said, old PP encountered problems are not all resolved?

After the new edition, I often say internally, are you sure this kind of user behavior will happen? Are you sure it's worth our early response? If you're not sure, don't be rash on the next word on the user's behavior that hasn't happened, or you can focus on it, but try it at the lowest development cost. Light can be agile, using multiple iterations to solve the "just appeared" problem.

2, Poco mode

Ashamed, ashamed.

After many attempts, I am frustrated to admit that the most suitable for domestic users of the photographic sharing community is the POCO model. That is, the personal photographic space as the core, extended a large number of public display/activity columns. Photography enthusiasts mainly in space activities, public columns are used to stroll fatigue, go out to find friends.

I've been paying too much attention to public displays, ignoring personal space, of which there is lack of development resources, but also may not be their own mistakes, arrogant to think that relying on background resources can live to pull up the exhibition area-finally found that the border cost of the high, input-output ratio is low, it is tears.

Fortunately, the U-turn is not difficult, both hands must be grasped, both hands must be hard. Personal space is a long-term development investment, public display is a series of low cost of development, mainly by the operation-driven column composition.

So Poco mode is so strong, is not unrivaled martial arts? Poco also has two fatal wounds. First, the product direction is probably correct, but the product design level had to lower, plus chew, alive to die a lot of potential content. The second is not good at classifying packaging, and lack of promotional resources, the user group to the majority of photography enthusiasts, quality content limited in the small circle, so influence always on.

In other words, as long as the basis of Poco mode, product design Well, the promotion of resources in place, you can break through. But just think, the development cycle is too long, this is the big company inside the big taboo-night long nightmare. Therefore, "space and display" on both fronts must come up with a number of innovative, let the eyes of a bright product characteristics to accelerate growth. The key to the run-off is here.

If the photographic community is formed, the mining and profits thereafter will be much smoother. It is novices to earn the money of the photography lovers, and the hermit has its own good plan.

3. Community Road

I've been thinking a lot about community development lately.

The last few days, like the northern and the wheat fields, in the community's development prospects to say the words, the group is also talking about this thing. Some people ask, give a definition first, in the end what is a community?

I have an explanation: there is a close interaction and relationship between people, this is the community. Also divides into the Netizen community and the acquaintance community (SNS) two kinds.

In the previous "new version of Regrets", I also talked about the Netizen community three kinds of modes: forum type, Space type, mixed type. Among them watercress and time is a typical mixed type. In another 35 months, I have to go up this road.

Recently chat with colleagues, I said, the community should be a number of key points, the three major events can be. The first is "discover" and find out what you are interested in and find out more about the person you are interested in. This usually requires a strong public display center, or a powerful content/Buddy referral system.

The second is "relationship", in which users establish a variety of relationships. It is often necessary to set up a variety of coordinates to facilitate mutual discovery and relationship formation. such as the same tastes and hobbies, such as city, gender and age, such as similar experiences and views, than a group, and so on.

The third is "communication", which sounds a nonsense. However, communication can be more than just messages and comments. How to make the topic of communication, enrich the form of communication, is often the core of community operation. For example, watercress group and activities for the formation of watercress community to the great.

The above three points are mainly aimed at the universal community, some of the more professional, the user of a serious mentality of the community has a fourth key point, that is, "encouragement." How to let users get more encouragement and achievement.

Write here, immersed in thinking about it, in fact, I do not need to write, the opening is to speak out is nonsense. Corresponding to the watercress to see the first three points, it is very thorough. If you want to have a "strong" community, you need to match the "strong" display Center, recommendation system, relationship coordinates, communication forms. Double quotes mean that the problem is not whether you have them or not, but they are not strong enough. The corresponding product supporting the construction of a large basket.

In fact, the community is a long road, there is no shortcut to go. If you fight to the end, cultivate success, to the end can be rewarding. Of course, it depends on the type, the theme of the community-usually more space than the Forum business expansion of better, different user groups business value varies. Before deciding to invest in a large community, it is best to understand its business model, profitability, and influence. Oh ... You know what I'm talking about.