These days of my group Buying Network (ii)-3 post responsibilities and KPIs

Three, three days of the first week: Job Responsibilities and KPIs

Aware of the seriousness of the problem, I identified several key tasks.

First priority is website optimization. I am sure to personally charge Site page and interactive optimization. Direct product managers, UI designers, and related programmers to the interim optimization team to act independently.

Because every day there are advertising costs in the expenditure, staff wages in the expenditure, local branch of the salesman in the business expansion. A Web site that is so bad for a user experience can only be a waste of the boss's every penny, wasting a person's working hours per second. I can't tolerate that.

The second important task is to redefine the responsibilities of the Department, the responsibilities of the staff and the KPI of the assessment.

To this end, I split the so-called website Marketing Center into two departments: Marketing department and website product department, at the same time, the website product department formed a user Experience center. See figure below:

Once the departmental responsibilities are reclassified, the job responsibilities of each person must be redefined.

For the following two forms, each employee must be filled in carefully.

"Job responsibility Form" "KPI Assessment form"

When filling out the first form, ask the staff to inquire about the corresponding job responsibilities and entry requirements on 51job, what skills and work experience they need, and match them to see if they are competent.

Remember the phrase in the conference room that said: "No matter where you work in the future, it is important whether you have learned the knowledge in this company, whether your skills have increased, whether you can tell your new club with a confident pat on the chest, I am fully qualified for the job. ”

In addition, when you fill out this job responsibility form, be sure to know what you are doing, and write it out very clearly with a logically layered statement.

Let's talk about the second form--KPI review form

This form is designed for the first job responsibility form;

Need to control the work responsibility and ability experience requirements, the work assessment in the second form list, and give the weight score.

Among them: work ability accounted for 30% points, work attitude accounted for 30% points, work performance accounted for 40% points.

The staff of the three major departments have to fill out, and to the Department of director scoring, Periodic KPI assessment.

Plus everyone before the conversation, two form fill out, KPI phased assessment; The whole company is in a tense atmosphere.

In fact, my purpose was very clear at that time:

1, by this clear department responsibility and personal responsibility

2, the selection of unqualified people directly eliminated

3, mobilize the overall atmosphere of the team, the goal is clear, there is a sense of urgency and pressure.

The third important task is to develop the internal and departmental workflow.

Here, in particular, other business units and the website product Department and technical Department of the communication process.

Now, in many cases, each branch station or other department has any question regarding the website, all direct QQ or directly to the technical department head, or the technical department other programmer; This is very bad, lead to the original development work of the technical department is disturbed, the development progress is disturbed; In many cases, the original bug Just the user's misoperation.

and involved in the development of projects, often without a rigorous discussion and analysis, directly to the development of the technology department, and sometimes stopped halfway, wasting a lot of time and energy.

Therefore, we must work out a reasonable communication execution process.

See figure below:

Product Manager naturally played the role of intermediate communication; he needs to decompose and analyze the relevant technical issues, functional issues, etc. of the site, and make an assessment, and compile the language of other business units into a technical language familiar to technical personnel.

And on the way of communication, email is necessary, QQ is auxiliary, but the first time the phone is the most important. Mail sent past, whether the other party received, whether to open, whether to see, whether there are problems, need to adjust it? These problems must be active to face, as any side of the communication must actively promote the progress of work, it must be in each important email, telephone dialogue, the most direct and most simple maximum effect, a minute telephone can speak hundreds of words.

In Chengdu three days time soon passed, I have to go back to Beijing, because tomorrow Saturday morning there are classes.

In this way, Friday 12 o'clock in the evening I returned to Beijing, hurriedly wash to sleep, tomorrow also have to get up early.