Third party payment Enterprise: Paying the core of industrial chain in 2.0 times

It is no coincidence that the "escalation" of the third-party payment enterprises is not accidental, since it is only the subordinate of the strips role to become the core component of the payment industry chain.

From the angle of "The Times Hero", the third party pays the enterprise to conform to the development of the payment trend, to promote the diversification of payments, the development of industry applications in China, and the use of "opportunities always favor prepared people", the Third-party payment enterprises to innovate, proficient in the service of the material also gave it today in the industry chain status.

Gateway era, which is what we call Payment 1.0 era, in the single payment mode, the core of the whole industrial chain is the bank, the advantages of third-party payment companies are also from the bank. Whether with the major commercial banks to form close cooperation, can obtain more favorable bank resources, become the primary means of payment companies competition.

And began in the 2006 Payment 2.0 era, the payment channels will become more diverse from a single online approach, with a common solution upgraded to a more personalized approach to industry integration, and a single payment model that divides the application into a more in-depth payment model, such as a monthly subscription service, a business-to-business split, and a simple payment added The original rate for King to apply to the king. Third-party payment enterprises began to explore the financial services beyond the bank's payment needs, become the core force to promote the upgrading of the industrial chain.

Admittedly, because each payment mode in China is different, although the main payment industry chain has been clear, involving banks, customers, businesses, system developers, electronic payment platform service providers, digital certification service providers. But the corresponding value chain is not formed, that is to say, all the links in the industrial chain are carrying out the value creation activities that can satisfy the customer's demand, but their division of labor is not clear. Different from the foreign division of labor details, interlocking, March industry chain form, in China's seemingly orderly industrial chain level, in fact, any one link is likely to be in the market not broken down faster, step a little bit bigger, so it becomes the main role of the whole payment chain.

At this stage, as well as the future payment of 2.0 development for a longer period of time, Third-party payment enterprise's pace appears to be much faster. It's a glimpse of what we have to admit: At present, the biggest difference between the electronic payment industry chain and other industries is that the formation of the industrial chain is not mainly from the user's urgent demand for electronic payment, but more is the initiative of the electronic payment practitioners, especially the third-party payment companies. In fact, the emergence of third-party payment companies has greatly accelerated the era of payment, in turn, the era of payment of the leap also underlines the third party payment enterprises in the 2.0 era of the core value.

The first is the third party to pay the enterprise fresh creativity. Because there is nothing more urgent than survival, do not want to fall into the battle of earning a yell, payment enterprises only to dig their own unique value in the fierce and "chaotic" market foothold. The harsh market environment has stimulated the third party to pay the enterprise to be born with the innovation spirit, also thus has produced the widely recognized line + line the multiplex payment platform, the telephone payment, the mobile phone charge and so on timely payment product. Not only to support the company's own vitality, innovative thinking and products will even bring a series of industry inspiration. For example, since the end of 2005 Yeepay Yeepay pioneered the concept of telephone payment, widened the industry as a whole, the following year, a variety of telephone payment products to the market, and ICBC will pay the telephone as a part of its telephone banking functions, in Beijing after a one-year pilot to the national implementation.

In addition to product innovation, payment companies also embody creativity in services. After leaving a single gateway payment, the payment company put forward the payment + value-added service concept, Yeepay Yeepay is one of the first "interactive marketing" to implement the payment enterprise. Based on a platform to provide tailored solutions, and to provide businesses with market promotion, common development and accumulation of value-added services such as members.

Second, the third party pays the enterprise the market sensitivity is highest, often can discover the market's latent demand before the bank, to analyze and define this kind of demand, finally put it into the payment business category, unceasingly enriches the financial service connotation. To give a simple example, when Gome intends to make its website from the purchase, payment to the settlement of a one-stop shop, Yeepay Yeepay in the many participating in the project competition in the payment company to the group of electronic Payment settlement system won the bid. This set of the system set up Gome Electric Web site nationwide 35 branches of centralized management, distribution and independent accounting of the Special Account system, to improve the national 35 regions Gome Store system and Headquarters financial system docking, realize the headquarters of 35 electronic payment system real-time monitoring, including the collection of loans, audit, split.

Now this system has been adopted by many large enterprises, of course, there is a risk, that is, when the business needs to form a scale, or in the deep development of the bank to develop into a standardized products and services, it will become a Third-party payment company a huge competitor. From the very beginning, we realized that the Third-party payment company and the bank would always be in a competitive cooperative state before the industrial value chain was formed. But the opportunity of market segment is very big now, the space of the third party pays the company is to do the thing that the bank can't do or have no time to do. If there is an optimistic analysis, I think it is this kind of competition that can exist at any time, so that third-party payment companies maintain a strong creativity.

Finally, the third party payment enterprise is the only link that can penetrate the industry development in the current payment industry chain. A benign industrial chain or the formation of the value chain to the above-scale user base, but in the current end-user demand is not active, the popularization of electronic payments can only hope that the breakthrough in the industry application. The real value of the payment itself is to improve the overall electronic and informational level of the application industry. I expect the 2007 electronic payment will be the first to break through an industry, most likely the digital entertainment, electronic tickets or telecommunications recharge, and then copied to other industries, rapid development.

The merchant is concerned about the safety of the system the settlement cycle is satisfied, the handling fee is competitive in the peer, but in the case of the increasingly serious competition of the payment homogeneity, the merchant hopes that the electronic payment company can develop a practical and targeted electronic payment tool on the basis of their specific business and help to promote it. For example, in the airline ticket industry, last December, the domestic air ticket agents easy to do the world and Yeepay Yeepay cooperation to launch the domestic largest electronic ticket business-to-business trading platform. From the concept of easy to the world to start the platform, Yeepay Yeepay will intervene in the common analysis of market demand, provide platform development technical support. In the process, the services provided by Yeepay Yeepay are elevated from payment to management level, far exceeding the business scope of an ordinary third party payment enterprise.

This from the beginning from the business, the user's needs, tailored to its personalized set of solutions, is "shaped as one" of the "cut-type" cooperation, greatly expanded the payment of businesses to provide a variety of value-added services for businesses space.

The emergence of third-party payment enterprises, from the outset, just more convenient to the small and medium-sized businesses into the new economic environment of E-commerce, now with its growing, has been to air tickets for tourism, Digital entertainment, telecom recharge and other industries have a transformative impact. From the "strips" to the comprehensive solution, from a single model to "more than a" multiple payment platform, from the banking interface of two of the packaging, development to the needs of industry-wide customization ... Third-party payment enterprises increasingly assume the backbone of the payment layer of the industry downstream of the integration mission. Its own innovative attributes, combined with the payment of 2.0 times on demand, and the two major features of industry application, determine that it is the most important part of the industrial chain to create value activities in the future for a considerable period of time, and it is also the main driving force to drive the development of the whole industry.