Third party payment hot cloud computing helps bank business upgrade

The third party payment enterprise with electronic payment and internet payment, relying on Internet development payment business, providing account payment, network management payment and integrated payment solution, has the representation of Alipay, Tenpay, and so on, and threatens the survival of traditional banks.

Since May 26, 2011, the central bank issued the first batch of Third-party payment licences so far, the third party payment industry threshold gradually reduced, the payment model is becoming clearer, the price war intensified, the industry pattern differentiation obvious.

Status of third party payment market

Third-party payments as an emerging sector that has just been incorporated into the central bank's regulatory landscape, the growth of its business grew by leaps and bounds, with statistics showing that in 2011 China's third-party internet payment market amounted to 2.161 trillion yuan a year, a 99% increase from 2010.

A third party payment executive said the relationship between the third party payments and the bank was similar to that of the capillaries and the aorta, and was not intended to compete head-on with the banks. Although it is said that, but the third party to pay the competition with the bank is not a day two days of things, the relationship between the increasingly delicate, even faint a bit of gunpowder.

Due to the clarity of policy, third party payments began to focus on expanding the size and type of business, even at the expense of expansion. In the case that the fund sells mainly by the bank, Alipay, Tenpay, after obtaining a third party to pay the licence, began to engage in this business; According to reliable News, third party payment agencies will also reach out to the traditional areas of commercial banks such as POS receipts, Cross-border payments, supply chain financing and so on, and in such a chaotic pattern, Companies began to wage a price war, to pay for the fund as an example, the General Fund's subscription rate is 1.5%, but some third-party payment companies to adjust the rate to the SFC's minimum line, only 0.6%, so the expansion of business, the way to attract users, its ambitions are all over the world, There is a U.S. third-party payment giant PayPal to get a bank license precedent before, although PayPal has not established a bank, but still let many commercial banks taboo, so that the relationship between the two mentioned obvious up.

Banks compete for third party payments

Regardless of how the current third-party payers and executives say they have no intention of competing with the banks, the overlap between the two businesses is obvious. The bank also had to start paying attention to the business.

Industrial and Commercial Bank of China has already seen the deficiencies, in any case can not sit still wait for the third party to pay growth, threatening the bank's own business, Zhejiang Province, ICBC after a number of enterprise selection, inspection experience, decided to cloud computing as a breakthrough to change the current situation of the bank passive, Many times with the science and technology to judge about the use of WOS cloud field operating system to build ICBC cloud platform value and technology implementation, and at the end of 2011 with Hangzhou Multi-Technology Co., Ltd. reached an agreement to build a financial cloud platform (HTTP://WEB.WISSIP.COM/ZJICBC), At present, the cloud platform has initially entered the experience using and further perfect state.

Multi-information technology based on market research and demand analysis of ICBC, the use of independent research and development of WOS cloud field operating system for banks tailored to create a unique financial cloud platform, in addition to the offline business moved to the line, such as card, Bill check, payment remittance and other functions, It will also solve the problem of how to improve the electronic payment transaction volume through the cloud platform.

ICBC Cloud Platform does not need to download installation, where there is a network can be landed, and the account can be assigned to individuals and corporate customers to use, ICBC existing customers using cloud platform in captivity, each customer has an independent cloud desktop, can own information, products, etc. to show, promote enterprises or products, ICBC will provide all the bank customers to share, is extremely advantageous to the Yunping Merchant Alliance Electronic Commerce Enterprise's development. At the same time, ICBC through the WoS cloud field operating system for the software and application of high integration, according to industry and role customization settings, as well as the sharing of interconnected cloud users and other salient features, vigorously develop offline customers, such as traditional clothing brand enterprises, traditional catering enterprises, schools, government, training institutions, chain pharmacies Based on ICBC's own cloud platform of user resources to help the above-line customers to build the application cloud, according to the industry to provide corresponding software and applications and provide electronic payment function of E-commerce modules to help offline enterprises step rapid development online business.

Business enterprises do not worry about the function of users, take the chain pharmacy as an example, the Zhejiang Province works the chain pharmacy enterprise to provide has the on-line payment, the invoicing, the fingerprint attendance, the cooperation Office, the electronic commerce and so on basic module's cloud platform; non-commercial enterprises in the case of schools, Zhejiang Province will provide schools with online payment system, Teaching interactive system, library management system, online examination system, teaching resource base and other core modules of the digital campus platform. More importantly, these enterprises or organizations can also be in accordance with their own needs of the existing application software or functional modules are easily added to the cloud platform, can be unified application and management, flexibility is quite high. ICBC's strategic vision is very long-term, the current offline real economy is still China's largest share of the economy, this cake is big enough to have potential.

(Responsible editor: Lu Guang)