Third party to pay for rush electric dealers to pay: and UnionPay mutual game

Late Lei Lanbin Jean

Third-party payment companies that rely on "online shopping, online payment" mode are getting more and more sedentary.

March 19, Alipay announced the launch of the logistics POS strategy, the introduction of logistics POS Payment Scheme, and will invest 500 million yuan to promote domestic e-commerce cod (C.O.D.) system development. This is Alipay's first large-scale offline business propulsion program since it was licensed in May 2011.

According to the plan, this year Alipay will be in the market for the electricity merchant cod 30,000 pay treasure pos, the basic realization of one or two line City area Cod Service POS application full coverage. This means that the future of small and medium-sized cities in the user network to purchase goods to pay the payment service, can also be paid by Alipay POS machine consumption.

Not only is Alipay, fast money, remit to pay the world, etc. also in the increase line under the input business. An insider at the UnionPay business said they had a clear sense of competition from third-party payment companies. More Third-party payment agencies began to lay out POS machines and proceed to the offline billing business.

Third party to pay for the cod

Up to now, the People's Bank of China has received a license plate of 101 institutions, 30 have a bank card receipts business, namely offline receipt business. With the electronic Commerce cod (C.O.D.) business proportion continues to rise, more and more third-party payment enterprises began to pay under the line, launched a fierce enclosure competition.

The Alipay plan is to pay the ecological investment of 500 million yuan under the electricity merchant line in the next three years, and to support the development of the Electronic Business cod payment system. The first appearance of the Logistics POS payment scheme, will be the card receipt of silver, pick-up and check in all the functions through a Alipay POS terminal completed, to achieve the electrical business cod funds and logistics information real-time matching.

It is understood that as early as a year ago, the fast money began to layout cod business. Fast money and logistics companies to send (micro-BO) cooperation, there have been tens of thousands of POS machines. "The fast-billing business that accounts for more than 50% of the company's internet-paid revenue." "Quick Money PR director Wang Yu said. At the same time, the rapid introduction of the enterprise-oriented mobile payment products "Fast brush" in the future will be more secure than the POS, and more convenient functions. "The electric dealer will soon have our big move." "Remit pays the world insiders say.

For third-party payment Enterprises, this is a very considerable market. "There is a tendency to increase the strength of the POS layout of the Electronic business." "Another Third-party payment business strategy analyst said.

According to the latest statistics, the 2011 China market for the business of the Chinese network has grown rapidly, with a trading scale of 179.11 billion yuan. In the enterprise, the proportion of goods to payment has accounted for 70%, Dangdang (micro-bo) and a few companies even up to 80%. In the next two or three years, the payment in the entire online shopping market, the proportion of payment will be gradually increased.

According to industry sources, the electric business enterprise offline payment turnover of more than 50% rely on cash payments. However, after cash settlement, can be quickly returned to the hands of the electric dealer, will face two situations: first, the Big Electric Company has its own regional logistics and distribution, electric dealers often strong demand for logistics companies to take the form of buyout funds; second, the small electric companies in a weak position, which led to the result is the cash pressure in the hands of the logistics company, Merchant's account period becomes longer.

And the third party company layout line to receive a single business performance is to seize the logistics resources, such as Alipay, fast money strategy is to create a whole logistics POS payment scheme, will swipe card receipt of silver, take pieces and signed into the functions of all through a Alipay POS terminal completed, to achieve the electrical business cod funds and logistics information real-time matching.

However, not only in the field of electric business, in aviation, hotels, shopping malls and many other fields, Third-party payment companies have intensified the siege war.

Game with UnionPay

On the one hand, third party payment agencies such as fast money, communications, pay the world to strengthen the cooperation and UnionPay shares. On the one hand, these companies increase the online market layout. "Third-party payment platform has a large number of customers, and once the relationship is established, it will produce strong customer stickiness." "They have a clear sense of competition from third-party payment companies," one of the company's business insiders told reporters. ”

More and more third-party payment agencies began to lay out POS machines and proceed to the offline billing business. "For UnionPay, not all markets have an absolute advantage," he said. "A large Xinhua logistics market officer who did not want to be named told this newspaper. Like Grand, they have their own third-party payment companies. Similarly, in the aviation, logistics, hotels and other areas of UnionPay business have to be reckoned with rivals.

Public data show that 2009 POS turnover of 600 million yuan, 2010 about 1 billion yuan, 2009 equipment 2 million or 3 million, 10 has nearly 4 million units. Before the third party license has been issued, the POS machine has been growing rapidly, and China issued more than 2.4 billion bank cards, POS machines can not meet the market demand, the central bank plate after the announcement of the obvious more third-party payment companies to join. "Online shopping, online payment" is a Third-party payment company to the merchant to collect fees, and then to the bank and other intermediaries, and the offline payment POS system can grasp the initiative is greater.

In order to compete for more market, the game of both sides will also unfold accordingly. For example, for the same merchant, UnionPay, Third-party payment enterprises to go to cloth point, it will involve the transfer of the interests of the merchant, inevitably involved in price war. "To be rational to do, pay is a link in the industry chain, can not light the appropriateness of their own, to consider whether the issuer, the receipt of a single agency, the intermediary of other service providers are appropriate," UnionPay chairman Luode said, "Some intermediary agencies only consider their suitability, the payment chain impact, under the development of the line under the common win. ”

These licensed enterprises, if they want to layout the POS machine, need the bank or UnionPay interface. On the one hand and the bank directly docking, on the one hand through UnionPay channel to butt. Third-party payers are concerned about how many businesses have been settled and how many banks have been settled. "Third party payments, no matter which part of the industry chain, finally to achieve capital flow, need a path or media to complete." "Luode said.

In accordance with the provisions of the "China UnionPay Network bank card cross-transaction income distribution scheme" (document 126th), which was implemented in 2003, the settlement fee per receipt transaction will be distributed according to the proportion of 7:2:1, that is, the issuing bank accounts for 70%, the receipt institution accounts for 20%, and the Clearing Institution (UnionPay) takes 10%. "Now Third-party payments and UnionPay have cooperated with each other to join UnionPay network, cross the line advantage, realize business development, we and third party cooperation than competition, although there are competing relations, but cooperation is greater than competition." "Luode said.