This is a time of entertainment, entertainment, Money fast game first

This is an era of national entertainment, entertainment, to Money fast game supremacy.

Baidu Vice President Zhang Dongchen recently announced that Baidu will integrate its cool game business and 91 wireless game business, together to form a "Baidu mobile game" team, responsible for the overall Baidu mobile game business, and will use Baidu's internal platform resources for the game to promote, the force hand travel market.

Zhang Dongchen said the integrated Baidu mobile game team will provide channel access, game distribution, product operation, brand promotion and a series of services for the hand tour CP and distributors, which is mainly embodied in three aspects:

For mobile games, Baidu in the business policy and game ratings to reach a unified standard, the future will be unified deployment of resources, Third-party gaming access to Baidu resources will be more simple;

In terms of game distribution and promotion, Baidu will use internal and external resources: internal integration including Baidu Search, application store, Baidu Bar, literature website, video and other Baidu interior resources, the completion of diversion and the precision of the game to launch, the foreign party through the holding of large-scale competitions, cross-border marketing and other ways to complete the game promotion. Among them, the picture is exquisite, the operation feeling is strong, has the innovative hand swims the product to be able to obtain more resources to incline;

In the mode of operation, Baidu will integrate 91 games and how cool games operating methods, using online and offline advantages for customized transmission

Baidu Integrated mobile game team, in a sense, opened the BAT in the field of Hand tour. With micro-letter, hand Q and other mobile applications, as well as micro-credit payment, Tenpay and other third-party payments, Tencent will be the PC-side game King's position to the mobile end. Some analysts said that in the fourth quarter of 2013, the game on the micro-trust platform between 300 million and 200 million.

Ali, who is known as "starving to death and not playing games," has also launched his own tour platform, and said it will provide "water and electricity" for the eco-chain of mobile games, providing a range of supporting services in the areas of unified accounts, payments, large data statistics, Aliyun servers and bandwidth hosting. will also use its own Amoy-line client and its mobile domain to invest in the game distribution platform (such as UC browser, MO, etc.) to do the game distribution.

As for said Baidu, after Baidu vice President Mingyuan has disclosed in the mail, 91 distribution related team and Baidu Mobile phone assistant team merged, set up Baidu Mobile application distribution team, this or will become Baidu mobile game distribution one of the main channels. But Baidu's own mobile payment products do not seem to be doing well, last year, Baidu launched the "Baidu Wallet SDK", in order to pay for mobile applications and games to cut into the mobile payment field, then, there is no then ...

Whether it can provide a one-stop solution for hand tour CP and distributors, such as game distribution, billing, operation, brand maintenance, may determine the number of developers that a mobile gaming open platform can absorb and the quality of the game.