This is my friend, marketing wizards "carving ye" to do the 3rd product

It's not a small fire, it's a flame. Capital celebrities, Chao people poets, if did not eat Xue pan grilled string almost embarrassed to greet people! If you are attracted to eat in the past, usually have to queue. Eat people do not care about men and women, exclusively busy with mobile phone photos, Sun Micro bo, Sun Friends Circle.

This is my friend, marketing wizards "carving ye" to do the 3rd product.

The first, of course, is the perennial top of Taobao oil products sales of the first one of the oil, the slogan "Liv is essential oil", which is a successful brand directly replace the category of cases. Another example you are familiar with IS, "Baidu, you know," Baidu is search, search is Baidu.

The second one is the last year's popular "Carving ye beef Brisket", known as "using Internet thinking to do restaurants." Sky-high food mystery party, monastery beer, master Design Bowl, male and female diners different tea. It's a refreshing, stunt, and most topical restaurant.

The third one, is Xue Pan bakes a string. Because carving ye this goods itself is a big stubborn Lord, big cargo, nothing is like to ponder what delicious, how to eat well. As we all know, the evening is the vast majority of our country's cock silk a deeply rooted tradition. However, repeated media reports of suspicious meat sources (such as sick pork, rat meat, cat meat and chemical additives posing as beef and mutton), thousands of people have been teeth of iron sign, smoke foul water flow of the place, all let this experience become very unfriendly. So I used to joke: "Take the Goddess to eat skewers is impossible to reverse, because this is not science!"

Fourth, he just made the nail products "Beaver Home", just open the potential energy has come, easy access to 30 million yuan financing.

Last December, when I was invited to the Tencent "product Home" annual Salon to do guest reviews. The so-called annual giant, "internet thinking four popular fried chicken" Qi qi, "The Internet thinking taste of the bubble Ma Jiajia," Internet thinking Pancake "Huang Tai chi Hering," internet thinking Restaurant "Carving ye beef brisket carving ye," internet thinking with cars "easy to use car Zhou Ai. I, "logical thinking" founder Lo Zhenyu, senior electric businessman Shengchang, Millet co-founder Chuan is a guest, one-on-one PK.

These four people are more than one can cheat, carving ye's speech or say that is impressive. Because the audience asked him: Why do you want to seal the test? Answer: Because I am tyrants! Ask again: Why do you want to make skewers? Answer: Because I am tyrants!

This answer let all people laugh and cry, domineering side leakage. At the end, I asked him if he deliberately designed the spread of the bridge, and he said, "Hey, I really think so!" Every year I make so much money that I have the strength to do something else. The General restaurant test industry discounts, I simply try to eat a free, because love to play the game to apply a test concept. And do the kebab, I love the string, the traditional kebab is too unsanitary, too unreliable, I have money why not do? Both meet their own and meet everyone! True words I have said, Jiabuzhu masses do not believe Ah!

Therefore, Xue Pan Roast string of meat source, all from Inner Mongolia's fine mutton, the sign of course more exquisite, disinfection and health. The dining environment is tall, the "string" of the force lattice suddenly from the cock silk pulled to the tall, even a female star won the ring in the celebration, is to greet finished celebrities friends to Xue Pan roasted string celebration.

This is the marketing secret of the internet age: Splitting my mind, this is the exclusive secrets of carving ye. Specifically he tore it up in detail, and I'll say three revelations:

The first revelation, the topic. "In the 2014, machines will do a better job than humans do, so humans will be plunged into endless boredom, which will become more widespread and more numerous each year." "-This is the prophecy of the sci-fi guru Asimov 50 ago, and you must feel it. Information explosion is a rubbish, in the Internet ocean, there is no topic of the product almost no sense of existence! Whether the brain residue powder or black powder, in fact, are helping you.

The second revelation, the potential energy. Have the topic has the potential energy, this is also today the Internet business model Core, is the investor most value decision-making basis. To put it bluntly, the "potential energy" asset is different from all previous assets, and the more valuable it is, the more it consumes. If you don't believe this, it means you don't really believe in the power of the Internet! So, you see Millet make mobile phone became, go to do tablet, router, hand ring. Carving the beef brisket to find food and drink feel, go bake a string.

The third revelation, cross boundary. In a strict sense, the eagle is the electric dealer started, but also the Internet. One of the most important ways of Internet thinking is to create connections and cross-border grafting. Do not understand it does not matter, directly hit the commercial nature of their own play. Sometimes this kind of mixing is a great advantage. Now, almost every traditional industry regret exclaimed: The door came to the savages of the Internet!

This kind of play once formed the brand and its core community, the strength is enormous. For example, Xue Pan baked string recently and people's livelihood easy loan cooperation, for the second shop preparation for the shop financing, is 2 minutes to fix. This financing efficiency can be almost declared Guinness record.

Do you have any idea how to create your own topic and potential energy? Next case hope is you, welcome to recommend yourself.

Wen/Wang Kuanxiong