This is the best of times and the most brutal of times!

15 years ago, Ma Yun determined to help the growth and development of small and medium-sized enterprises to create a miracle of Alibaba; today, countless more micro-enterprises and individuals engaged in the wave of entrepreneurship, this is the best of times, is also the most brutal era!

"What you do is the most conscientious product, this is the best of times!" ”

"What you are doing is sheer flicker of the product, and this is the cruelest of times!" ”

This is the vision of the 121-shop founder Mr. He Zhijun, who aspires to build mobile extension services and sales platforms for the vast majority of micro-enterprises, in the social Information transmission has become more and more fragmented, mobile, accurate today, in the micro-letter, micro-BO, mobile QQ, such as the main communication tools of the times, you have no conscience, you will have nowhere to hide! This point is worth praising!

To revisit China's internet history, in Ali's spiritual world, it will be large enterprises and small enterprises together to a size identical to the PC platform port, to help small enterprises complete the internet era of Nirvana rebirth, but consumers are still very difficult to tell the hidden behind the screen stores of the authenticity of good and evil, Because the business is often unable to completely eradicate the selfish greed of human nature, but also because in the context of the times of the logistics and information flow one-way flow of the normal drawbacks. When we discovered today that the technology and trends of this era are increasingly moving into the mobile end, when we find that no matter how the whole life and work together in the circle of friends, the rules of the game so completely changed! It's not a personal point of view, it's something that's actually happening around us.

As a new generation of mobile distribution platform representative of the 121 stores, we can walk into the belly of the enterprise to make some understanding and discussion. I remember the last time I learned from 121 companies in the selection of merchants to the stage of strict product quality, the company specifically from five aspects to assess the products, which include business reputation research, product certification, team self experience, long-term quality control sampling, defective exit mechanism and other measures to maintain their own lifeline, This will give consumers the most authentic recognition and experience, which I think is the root of any enterprise. In 121 shops, businesses do not need to advertise, buy location, brush praise and other funds and human cost investment, the largest investment in business, is the practical integrity, conscientious, with the most attentive attitude to provide customers with the best quality products, because if you have a product problem your circulation sharing channel will be disconnected. In this era of word-of-mouth sharing, fake and counterfeit will have no chance of survival.

For any enterprise, the long-term survival and the rapid profitability of the two points compared, is also a "chicken first or have egg" problem, if the ethical character of the business as a chicken, the product of the merchant as a production of eggs, the focus on mobile distribution platform to the answer must be the first to choose the integrity of the chicken management, It is possible to have good quality products with good character. Contrary to other traditional shop platforms, we see 121 stores from not eager to introduce business, it aims to build 4,000 flagship stores, the use of the original two-tier distribution splitting system, led the system tens of millions of of the distributors, micro-business and micro-commercial team, super VIP, buy hands, consumers and so on to share, Help businesses to create a complete burst of star products, to help good products should have a good market business concept.

Product this link must sink down, really to find valuable products, only good products can promote word-of-mouth and sharing, in order to effectively pull the growth of the distribution system! I noticed that the 121 platform has a good shop, called Kico cookie shop, last October only in the 121 mobile distribution platform on the line, a short period of two months sales have more than 3 million, with stable quality and excellent taste, now the daily average deal to reach 500 orders, Holidays even reached more than 1000 orders on Christmas Day, through Word-of-mouth accumulated 4,672 distributors both consumers (as of January 5, 2015), the average conversion rate reached 5% and the activity period turnover rate of 8%. This is the data that actually unfolds in front of us, and what we can't see behind, is the shop owner to the customer the most sincere pay, the first month after the store, regardless of the wind and rain, Kico every single delivery is Guo always drive himself to the customer delivery, that is to understand the tip of the mouth taste of customers and real-time into the customer's inner needs, This attitude does not allow customers to rest assured that we sincerely for the 121 store of this business applause, we also hope that more mobile Internet applications can be online to facilitate customer/line quality assurance, with the conscience to do long-term winners.

Good products + Good platform, for all want to borrow in the mobile distribution platform for the development of micro-enterprises, this is the best ERA!