Three books to make you understand big data

Group buying, social media, electrical business, Cloud, O2O, big data. There are hot words in every stage. The hottest thing at the moment is "big data". However, a little too, a bit vulgar, seems to be a bit of bubble. Don't worry, generally speaking, the most powerful time, the time is still early, when silent, it is really the wind into the night. But, to be honest, the people in this turbulent entrepreneurial age, if you can calm down and carefully understand the concept of large data, framework, essence, for the formation of the so-called "large Data View", really necessary, really helpful.

There are now nearly 20 books on big data. There is a reason to pick out these three books. Not only is the single book more reliable, the story is interesting, and in tandem, there is a logical connection, there is complementarity, as if a good deal of the first look at the Barabasi of the "outbreak", in a historical story of the continuous narrative, to understand the concept of large data essence; then look at Schoenberg's big Data age, Understand the relationship between the big data idea and the life work and the thinking change, and finally turn over Shiji's big data to see the process and repetition of the US government in the large data opening. If you can understand the basic views of these three, go out to have the confidence, see people spine straight, no longer be fooled.

"Life seems messy, in fact there are rules to find", Barabasi the whole book tells the big data is the fundamental purpose of the prediction. He even has 0 judgments, and human behavior 93% can be predicted. For example, thousands of years ago, people could not predict the weather as accurately as today, so that some of the general predictions of behavior are considered "God", in fact, the core of the weather data on the mass possession and analysis capabilities. But what if all the basic and behavioral data of all mankind are accounted for? For example, through the intelligent terminal lbs function to collect all the motion trajectory, collect all payment records through the financial system, collect all social relations through SNS and collect all the words and deeds record through the mail, the document, the social video surveillance and the self video surveillance, 24 hours, every minute, life, Whole Earth 7 billion people, that how?

People think in a great and very small way even imagined, on the one hand, the head will be painful dizzy, on the other hand, because of this grand or exhaustive and fear. Sci-Fi fans see the above description, I do not know whether to think of the science fiction master Asimov's "base" series, the origin is the protagonist of the Galactic Empire in the next thousands of years of development and crisis of the grand forecast, leading to a series of thousands of years of base, the second base rescue plan. That is, Asimov pondered the "Big data" problem about 50 years ago.

Barabasi is not a popular science fiction writer. He is the leading scientist in the world of complex web science, not a sci-fi story, but a new set of concepts and theories that understand the space-time pattern of human behavior. The author's core point of view is that when we will be digitized, formulated and modeled, we will find that everyone is very similar, have a burst mode, and very regular, seemingly random accidental, in fact, very easy to predict the premise of nature is the possession and analysis of large amounts of data in the computer computing power, These cannot be done until the network development phase and the social logic are mature.

The end of science is blended with philosophy and religion. Therefore, the theory of Barabasi is not only an exploration of the complex science of the Internet, but an argument of a new historical conception, even a philosophy. So difficult a proposition, the author tells very beautifully, more than 10 chapters on the history of the Crusades, Telegdi predicted the protagonist of the Sechler Uprising and all the way to the soldiers to the defeat to sit on the "Burning Throne", with a red-hot iron crown; told of the artist Hassan's trip, because security is constantly suspected of terrorists, and voluntarily " Self-quantification ", record all of their whereabouts and constantly published in the personal website, the realization of the full disclosure of personal data; a dollar bill is tracked all the tracks. It can be said that this book is the whole story, this is my most admire the foreigner science author Place, so abstruse topic, we can write only a few people understand the paper, he can write coherent story set!

Go to the Big Data Age book. It is comprised of broadband capital Chairman Tianshonen, well-known it reviewer Xie and other professional readers identified as "one of the best books in the Big data field, one of the top 10,000 books". Is that good? Read your own evaluation. This book describes and clarifies the new era of large-scale generation, sharing and application of data, the author around the "to all do not sample, to be efficient not absolutely accurate, to be related to not cause and effect" three ideas, through dozens of business and academic cases, analysis of Everything everything data and data reuse mining great value.

As the authors say, "Big data has opened a major era of transformation." Just as a telescope allows us to feel the universe, the microscope lets us see the microbes, and the big data changes the way we live and understand the world. Google, for example, has predicted flu outbreaks earlier and more accurately than the international Centers for Disease Control and Prevention through global search analysis.

In the part of thinking Change, the author focuses on: sample = Overall, we need to occupy and analyze all the data; Therefore, the data lacks the accuracy of the times without obsession, accepting that a simple algorithm based on large data is more efficient than a complex algorithm with small data; the causal relation of the sample inference is not important, know the correlation of "what is" , or the result will be OK. If the previous "outbreak" is to explain the story of a core point of view, this is to spare no effort, regardless of the size of large data on all aspects of the system analysis and introduction, and the case is very exciting and very fashionable. Therefore, personally, the benefits of this practice are indeed quite large.

Shiji the name "Big Data" book, I was on the Samsung note on the complete reading of the first mobile phone ebook (spent 30 yuan, I am willing to spend money for good digital content!) ）。 The book is about the application of large data in the administration of the United States Government, and the history and struggle of large data changes in the way the U.S. government operates. Since Obama came to power to enact the Information Disclosure Act, to set up the first U.S. government chief information officer began to talk about the United States Government and civil society in the public data of the struggle history, and the U.S. social management to large data thinking process. First of all, this is the most detailed case, and secondly, this is not a change in the way of management, deep in the democratic operation of the mechanism of change and progress. Well, this book is well-intentioned, far beyond the scientific field of science and technology, the heart can be broken. Is there a civil war that forces Obama to publish all of the daily White House agenda, including who he interviewed and what the conversation was all about? This is dozens of times times higher than what is now called official public property, which requires the Government to act, all the data, all public, the public at any time to check the technology and cost can actually be done or at least try to approach if not to do so, not only the backward problem but the real heart can be.

Three books, a continuation of the perspective of practical case analysis of the path, panorama shows the large data this thing. But importantly, the big data is a concept, is a trend, but also a kind of "view", see the world, look at the future of a method. We can reject those who say must pro the data of the impetuous, but definitely can not reject the trend of the world to determine the trend. In the case of companies, including global Google, Apple, Facebook and other internet giants, Wal-Mart, Target, Amazon and other retail giants, China's bat three giants, has long been essentially a large data players, and bolted in large data trends for a long time, while others call "big Data" In fact, even the basic qualifications are not called dogs do not bite people. It can be said that, in addition to the Giants, all the other guys are not on the real side of the big data, only the opportunity to play, but in fact, every business, and even individuals, are already part of the big data, a link.

Thousands of words unspeakable in the book. Start your big data-saving idiot trip right now.

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(Responsible editor: The good of the Legacy)