Three Elements of Social Network SNS Construction

What is social network in the end? Here's a brief summary of me: a web service that shows Indentity, maintains and develops relationships, and has a lot of activity to do. Perhaps this definition of unscientific, but at least to reflect the most basic three elements of social networks, this article will probably talk about these three elements, would like to know more, you can see some of the extended reading of my note at the end.

Identity (Indentity)

Conflict: Who will you trust on the web?

Solution: give users a status, let them define the most suitable for themselves. This network identity allows users to express themselves, users need to log in to manage. Users participate in activities can affect the user's reputation on the network.

Identity is the cornerstone of a socialized architecture. In "A Group Is Its Own Worst Enemy," Clay Shirky describes it as such:

What should you do if you want to create social software that supports both large and long-term groups? The first thing to do is to design something for the user that the user is willing to invest in, which is the network identity.

Elements of identity

How to make users successfully create a network identity? You first need to provide a series of ways to allow users to reflect the reality of themselves to the network, the identity of the elements are:

Personal homepage Personal homepage is a collection of user's own information, usually including their own nickname, avatar, profile and other user-related things, such as my profile on Sina Weibo, including my fans, concerns and weibo Some of the information, and in the watercress, then include the book I have read, watched the movie, to participate in the group and other information.

My Sina microblogging personal home page

reputation
On the web, the user's reputation is associated with good, or bad, past activities of the user on the web. For new users, they do not know what other users have done on the web before, and the reputation system really allows users to recognize how the community decides these users, such as the crown sellers on Taobao, describes these reputable Seller Watercress may be some differences, the watercress all the users do their personal home page, is good or bad, depends on the user to judge.

It is noteworthy that, once a website's reputation system imbalance, the consequences could be disastrous.

Relationships

Conflict: There are tens of thousands of users on a website. How to ensure that users can always pay attention to the users they are interested in?

The Solution: There are ways for users to identify, relate, and organize the users they are interested in and what they produce. How to classify these complex relationships depends on how your users are using your site.

In a community, the relationship is everywhere, how to classify these relationships depends on the needs of the site community, and some can be very simple, such as one-way interest on Sina Weibo, you are interested Kai-fu Lee, you Can pay attention to him, this relationship is "one-way relationship between the user interested in someone, Kai-fu Lee do not know who you are, then call a simple metaphor, it is a" crush "relationship, if you do not say, The girl may never know that you are in love with her, but now that the relationship has been changed from a one-way relationship on Twitter to a "weak two-way" relationship on Sina Weibo. You are concerned about Kai-Fu Lee and Sina Weibo. Kai-fu Lee, who care about who you,

I think there is still one-way attention on the Internet now only blog Rss subscription, I can only know how many people I subscribed to my blog RSS, but I do not know who these people are.

QQ to provide users with a custom relationship classification, you can put your friends classified as "friends", "family", "colleagues" and so on, if your number of QQ friends more than 100 people, these categories for your management of friends It is very necessary.

Another advantage of the relationship classification is that you can set different permissions for each relationship, and some photos uploaded in QQ space do not want to see the relationship between colleagues in this group of friends, you can shield colleagues to visit this group of friends. And if you want to focus on the good news of your friends on some social networks, you can also filter by this relationship, focusing on the group of friends you are interested in.

The elements of the relationship

The relationship on the network is as important as the relationship in reality. The three elements of the relationship are as follows:

Contact

Give your users a way to classify real relationships, they may simply say "know" or "do not know" or, more complexly, say "we are roommates in college but have no connection for 10 years pass."

Group

Group is another kind of relationship structure, is a group of people who have a common hobby and experience, group relationships beyond personal contact, including classmates, work groups and a variety of hobbies group, on the watercress, you may join Many groups, you may not recognize them, but you and other members of these groups have established a "group relationship."

specification

Each relationship has its own norms, some things you can and your classmates say, but can not say to your colleagues, but in some groups, such as in the google fan group, you can not say google Well, these are the norms that correspond to each relationship, some are clear, others are "unspoken rules."

Activity

Paradox: If a user has nothing to do on a website, users will not care if their friend is away from that website. Suppose that users and users' friends are on top of one website with nothing to do. Such a website is mostly a people's address book, not a social network.

The solution: to create something for the user to do, and to have an unexpected result once the group is involved in these activities.

Community activities are a major mode of social networking. At this time, the network is like a party sponsor: get users together and then? Crazy, people like to do things together, and as long as the site creates the atmosphere for them and gives them the right tools, they start talking, sharing, and collaborating.

43things users share their own set goals

Elements of activity

The more things users can do on your site, the longer users spend on your site. The elements of the activity include the following:

share it

In the social network, you can see a lot of people are unselfishly sharing their own things, free e-books, free documents, a variety of experience, like Baidu Encyclopedia, Baidu Library, users share every day , This altruistic spirit of mankind has been brought to the extreme in the age of social networking.

chat

The essence of social media is to promote the user's conversation, which is also the soul of a community, if you create a website, there is no place for this site allows users to make a sound, this is not a community, but only one broadcast.

cooperation

Wiki Wikipedia is the result of a group collaboration, those seemingly very complex and difficult to do things, through some social collaboration tools, each group concerned about their own good at that part of the complicated things can be done easily.

Welcome message, discuss this topic together! Thank you.

Reference article:

1.http: //www.alistapart.com/articles/theelementsofsocialarchitecture/

2.http: //www.shirky.com/writings/group_enemy.html

3.http: //www.boxesandarrows.com/view/designing-for-social