Three issues of cross-border electricity business: what to sell? Where to sell? Where do you sell it?

Absrtact: Although the "editor's note" has undergone 10 years of development history, the Cross-border electricity dealers still failed to reach the maturity of the domestic electric business, from the market demand, the potential is still not to be underestimated. Therefore, whether in the European and American markets known as the Red Sea, or in the blue Sea of Russia

Although the "editor's note" has undergone 10 years of development history, the Cross-border electricity dealers still failed to reach the maturity of the domestic electrical business, from the market demand, the potential is still not to be underestimated. Therefore, whether in the European and American markets known as the "Red Sea" or in emerging markets such as the "blue Sea" of Russia and Brazil, there has been an active influx of businesses. First of all, for sellers who have entered the cross-boundary electric business or want to be a cross-border power supplier, there are three key questions to be understood: what to sell? Where to sell? Where do you sell it?

Recently, the Cross-border electricity supply chain Financial Services Shanghuafu CEO Huhau based on his own experience and judgement, answered a number of cross-border electrical business issues, and the choice of Third-party platforms, product selection and the choice of the target market to express their views.

The following is a summary view:

1. At present, there are hundreds of thousands of independent cross-border electricity suppliers in China, but from the demand and market potential of overseas consumers, the hundreds of thousands of electricity dealers are still far from enough.

2, clothing category, digital electronics, automotive accessories are cross-border electrical business export industry-selling categories. Although the domestic car is not outstanding, but auto parts products in the United States and Germany are very popular.

3, some characteristics of small products in foreign countries also have a certain market, such as false eyelashes, European and American people love to buy color false eyelashes. From the statistical data, many Cross-border electricity sales of false eyelashes are produced in South Korea, merchants from South Korea to sell to Europe and the United States.

4, involved in Cross-border online shopping overseas consumers have several characteristics: young, cock Silk fan, half is college students, is "cock silk in the radish silk", overseas Chinese students also like to buy Chinese website products.

5, domestic electric dealers often exposed the phenomenon of selling fakes, in fact, the problem of fakes in foreign countries, but only to provide a different way. Therefore, cross-border electric dealers imitation goods, fakes are also the topic of not open. Because there is market demand will have such a supply, and this amount is not small.

6. Foreign buyers pay great attention to the protection of rights and interests. As long as the product is inconsistent with the statement, including quality, delay and loss of issues, all refunds, but also the difference. Platform sellers want to give the buyer one times the things, also do not wish to have this bad comment.

7. At present, the pilot cities in Shanghai, Jiangsu, Zhejiang and Guangdong are all in a hurry. National policy has also begun to support, one is the total liberalization of trade settlement, the second is the gradual opening of customs clearance.

8, export tax rebate so far is only a concept, the premise of export tax rebate is to pay taxes first. Before the end of the year, the State administration of Taxation and the Ministry of Finance may introduce a new policy that stipulates how to charge under 50 million and how to charge more than 50 million. Once the charges are successful, the export and import electricity dealers will be legalized.

9, the United States, Britain, France, these big countries high sales is a fact, but some other small countries also have a large market, such as Latvia, Lithuania, Estonia and so on.

10, export products do not go to the low price, price war is meaningless. Customer price is high, not necessarily difficult to sell, see how you choose the product.

11, on ebay registration must be in the name of the company, personal registration will be limited. Amazon is demanding, ebay has no bid rankings, but Amazon's gross margin is much higher than ebay, so ebay sellers can also move to Amazon.

12, the use of Third-party platforms to do cross-border electricity, compliance with the Platform rules is very important. Not out of the more money will become tall, advertising is not used, but to do a little bit, so the seller needs to cherish the account. EBay, Amazon, this is not the same as the domestic electricity business.