Three-party damage caused by electricity dealers

Accustomed to using soufun find room Mr. Ye suddenly found, his hard to see one weeks, save in the computer "favorites" in the many listings in the SouFun has been found, he had to start registration use other Search house site to find new listings.

This year, the port charges even rose, the property market continues to decline, the real estate electric business platform and intermediary institutions of contradictions increasingly prominent, until "enemies." A connected real estate intermediary, the other end of the vast number of consumers, real estate, if not with their partners to find a "symbiotic model", it is likely to cause the three-party loss.

Five-year port fee up 10 times times leading intermediary combined with SouFun

Recently, Zhongyuan Real estate, 21st century real estate, I love my home and other 13 intermediary enterprises to form a "Shanghai Intermediary Alliance", announced the next shelf in the soufun of all the listings. It is understood that soufun port fees "disguised" price is its "blocked" fuse.

Search Room 5 years of port fees from each listing information 60 yuan/month rose to 600 yuan/month. Shanghai Branch Granville International Real Estate, a responsible person told reporters, in accordance with the current market widely used 120 version of the search room port, each month the availability of information to spend more than 300 yuan, 30 stores of the annual total cost can be up to tens of millions of dollars. If you upgrade to the highest version, the cost is almost doubled.

Shanghai Zhongyuan Real Estate Eastern intermediary general manager Li Jinde said, the huge competitive pressure forced intermediaries to buy higher prices. "Now the intermediary industry is so fierce competition, who refresh the number of people, who are ranked in the front." If others use the 300 version of the port, refresh 300 every day, you use 120 version of the port, refresh 120 times a day, the first 20 pages will not have your listings. ”

The former partners now defected, behind the current real estate market interest game. Shanghai Intermediary Alliance said that in the past few years China's property prices Zisheng "bull market" background, the electricity quotient platform port fee rise relative to the profit is a drop in the bucket. And this year the housing market continued to slump, the turnover is obvious, at this time the increase in port fees is tantamount to worse.

Shanghai intermediary leading Zhongyuan real estate said, compared to last year's high profits, the company is now in the "Capital preservation profit" state. Li Jinde said the company will lay off 20% to 25% jobs this year, and some stores are "out of business", and the rising cost of ports is undoubtedly making it more difficult to survive.

Three-party damage caused by the War of intermediary

The "feud" between the real estate intermediary and the electric business platform is not recent. In March this year, the "Shanghai Real Estate Intermediary alliance" through temporary housing listings, to resist the increase in housing information prices. June, Beijing, Guangzhou, Hangzhou and other intermediary agencies also carried out a similar "ban" activities soufun.

The "Civil war" between the intermediary shop and the electric dealer frequently makes the two parties and third party consumers "three sides".

Shanghai Incheon intermediary a store shop long frankly: "We do not want to break up with SouFun, after all, SouFun user base and brand here, we in the soufun of a dollar investment basically can bring 10 dollars of performance." After a week's break, our telephone consultation volume dropped by 30%. ”

Currently online second-hand housing market, SouFun occupies an absolute supremacy. According to Analysys International data, SouFun currently occupies about 50% of the market share in the release of housing, the national registered users more than 20 million, daily average of more than 12 million visitors, in all real estate portals in the daily average number of views ranked first. As of January 2014, mobile users of the app had reached 2.17 million, leading the second 4 times times, ahead of other competitors.

For SouFun, the release of listings is also a huge income. SouFun's latest results for the second quarter of 2014 showed that revenue from the listing service was $41.7 million trillion, up 8.5% year-on-year. If a complete break with 13 leading intermediaries, it is expected that its revenue will be sharply reduced by 30%-40%. In the first week of a boycott by the Shanghai agency, SouFun's share price dropped from July 31 to $10.34 in August 6, and the market capitalisation evaporated more than $400 million a week.

The big war between the store and the electric dealer also damaged the interests of the buyers in a way. The reporter opened SouFun second-hand housing channel search found that, compared with the beginning of the August, the main intermediary of the availability of "clues", the new housing from a number of small and medium sized intermediary companies. In this regard, the search room admitted that the Shanghai District second-hand housing listing information reduced by 30%-40%.

The trend of electronic business should seek "symbiosis mode"

The promotion effect of the electric business platform to the intermediary soliciting transaction is obvious. Industry insiders believe that the real estate sales will increasingly rely on the online platform, which is the inevitable trend of real estate brokerage business development.

This year, China's peace-building "safe and good Room network", easy to live in China to build "price Review Network" has been online, have to grab the Internet real estate market cakes.

At present, second-hand housing source mainly concentrated in the home, 58 with the city, net and other platforms. Reporter survey learned that the current tenants to take the availability of information click Rate, and 58 of the same city and other sites with the SouFun charge model similar.

Shang, a researcher at the Shanghai Institute of Real Estate Research, said that in the future, the interest game between intermediary industry and electric business platform will obviously continue.

Professor Li Tiegang, director of the Real Estate Research center of Shandong University, believes that the real estate intermediary and the electric business is a typical win-lose economic model. "For SouFun and other real estate dealers, they are connected to provide data source of the real estate intermediary, the other end is connected to ordinary consumers, if they can not maintain the interests of partners, can not guarantee their own interests." ”

Shang that if there is no offline personnel to collect information, the acquisition of the electricity quotient will become the biggest problem. "It is not enough for the sellers to log in and publish themselves." Moreover, how to verify the authenticity of real estate information and protect the rights and interests of homebuyers are also issues to be considered. Both sides should make a little compromise to find a mutually beneficial development model, rather than a quick buck, in order to damage the interests of the other side, the pursuit of their own interests to maximize the sole goal. ”