Three reasons you need to keep users

"Editor's note" The current SaaS company invests huge resources to attract new users, which is understandable, but Dzone's Ashli N. But a different cry, he believes that SaaS companies should pay more attention to the old users, how to retain existing users is the key to success, he summed up the three reasons to retain old users, as well as how to retain the old users of the 6 artifacts, I believe that the app is still on how to retain users of the entrepreneurs can learn from.

The following is the original text:

Believe it or not, the average SaaS company loses law users every year. This is amazing, because most SaaS companies seem to be more focused on getting users than how to keep them.

But why is it more important to retain users than to get new users? I mean, even if you lose law users every year, can you get more users to replace them? Maybe you can, but you're fighting a doomed war.

Three reasons you need to retain users:

Your user retention rate increases by 5%, and you can increase your profit by 25% to 95%. 80% of your future income will come from your 20% customers. The old user loyalty is 60–70%, and the new user only 5-20%

Well, you see, what now? The bad news is that keeping users is not immediate. It's usually a huge price to pay and a little bit of luck; The good news is that there are already a few tools that will help you retain users. Here are 6 tools I've sorted out that might help you.

kissmetrics--don't have a good analytical tool, you never know how good you are doing or not doing, and kissmetrics is such a tool. Kissmetrics is a lifecycle analysis tool that tells you what users are doing on your app. For example, if you want to know which users have been inactive for some time or who have canceled their plans, Kissmetrics can tell you.

autosend--Frankly, the best way to retain users is to keep in touch. So you need to make the most effort to communicate with each user, always. Autosend is a tool that automatically helps you send e-mail, SMS, and push notifications based on user behavior. So imagine that you can set up an event that allows users to automatically send personalized emails, text messages, or push notifications to users when they're canceling access on your app, and they probably won't leave.

Client heartbeat--you want to know how your users evaluate your app? Stop thinking about it and let the user tell you. Client Heartbeat is an investigative tool that can help you understand how users feel about using your app. You can send simple surveys and learn about their experiences. The client heartbeat can even track the user's satisfaction index and notify you of "dangerous" users in advance. This can help you proactively learn about dissatisfied users before they leave.

sidekick--have you ever wanted to go directly to your users ' offices and show them how to use your app? Because we have no telepathic transmission, and the time of day is limited, so this tool will help you--sidekick. Sidekick helps you to advance preset interactive video. With sidekick, each user can click the video intro in your app to show them how to use it. Now you can teach users how to use your app.

The best way to retain users is to keep zopim--, so give users a way to connect to you. ZOPIM is a website instant chat tool. You can add it to your site and if the user has a problem, they can contact you anytime. Imagine a user who found a bug. Usually they shut down your app and then look for another application like yours. With ZOPIM, you can answer their questions on the spot.

helpscout--Sometimes, no matter how much you use tutorials and FAQs, users often need help. In fact, 83% of consumers need some kind of help when doing online shopping. When a user needs help, the worst thing is to have the user complete the form, enter a CAPTCHA, or log in. This is where helpscout can help you. Helpscout allows your users to send a supportticket like an e-mail message.

Original link: 6 Tools Every SaaS company Needs to Boost User Retention (Zebian/Wei)

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