Three-side change in the application era of mobile internet industry

Mobile Internet is eager to show us that it brought to life is "whimsical" a lot of changes, just released the Millet mobile phone lei at the 2011 Global Mobile Internet Conference had asserted: "Now is the best mobile Internet start-up era, but also the era of the development of mobile Internet." "Mobile internet in China has experienced a short period of confusion, the early market has also been due to the influx of capital bubbles, and now, it finally through the joint efforts of the industry, naturally smoothly integrated into each of our lives." The development of mobile Internet has driven the information communication, commercial finance, cultural entertainment and other aspects of technological innovation, but also promote the relevant industries and industry progress, which implies a variety of industries and enterprises in the mobile internet era of management changes in the expectation, but also overflow these industries and enterprises for Low-cost, The rigid demand of the highly effective mobile informatization operation. To meet this demand, some of the domestic SaaS (software services) service providers began to practice mobile Internet Platform industry applications, mining market potential, the three major operators in the development of personal applications at the same time also see the value of the depression, and positioning a clear SaaS service provider, to seize the market opportunities, refused to marginalize. Enterprise, SaaS service providers and operators of the three-party change, has become a foregone conclusion.

Enterprise Change

In many industries, sales-oriented enterprises are the focus of this transformation is also the most direct beneficiary. In the market economy environment, the Enterprise's development scale is unrestricted, the enterprise's mobile business structure and the mobile personnel also unceasingly expands (for example the retail trade), in some domestic large enterprises and multinational enterprise's terminal sale domain, the mobile Internet industry application has begun to carry on the large-scale deployment implementation, usually they all have thousands of employees, These employees form the terminal sales network of the enterprise in the region or the country. The improvement of management difficulty lets some enterprises begin to seek the change of management way.

Pepsi is a good example, with the continuous expansion of regional business and the growing variety of products, the successful management experience of consumer goods companies in recent hundred years still faces great challenges. But PepsiCo's companies are accustomed to experimenting with advanced management and a healthier management model, making Pepsi's brand a perennial product that has been selling well throughout history. Now, they have made the use of mobile Internet to facilitate a more detailed sales management link, the sales terminal staff in Beijing and terminal maintenance personnel business process has been more intelligent and effective control, efficiency gains have been seen on the table. It can be seen that some mature enterprises take the lead in evaluating the value of mobile Internet industry application and practice it, the fundamental reason is: enterprises in the new market environment and management ideas and technical conditions, the requirements of management details have an essential upgrade. The data information related to the enterprise management is increasing rapidly, the real-time characteristic is strengthened, the information is more instant, complete and accurate, and the influence on enterprise decision is greater. And the data collection of various ways, the core is still at all levels of market personnel, these people determine the data collection efficiency and accuracy, and thus directly related to how high the value of these data information. As a result, more and more PepsiCo companies are starting to spread their attention from limited data to the data-gathering staff, using mobile technology to manage field staff miles away from Headquarters. In the entire enterprise "management arteries", this kind of mobile internet application means also like a good medicine, the quick dissolution function among them, circulates to the enterprise internal related system.

Before that, the distribution terminal of the decentralized, doomed large enterprise terminal business process centralized management is almost no solution to the problem, it can be said that the technical means of maturity, development and not keep pace with the enterprise management reform. Yanjing Group was established in 1993, after more than 10 years of excellent management and growth and development, is now the Chinese wine beverage consumer market leader. Compared to the same as the FMCG industry, yanjing for the effective promotion of production and sales efficiency of the new management model, means more thirst for information from the internet age to the mobile internet era of the attempt to be more daring. It and all retail industry, like large and medium-sized enterprises, the first to face the problem of terminal sales: In the Enterprise managers can not visit each area of the scene, the situation, terminal sales and enterprise market strategy implementation of the situation is not known, direct efficiency gains and losses can not be calculated, real-time information is difficult to obtain, Only through the random reports and days or even weeks after the report, but then the market strategy and staffing adjustment, has lost the best opportunity. In the Internet age, realize that this link management missing enterprises have joined the ranks of electronic information, large-scale it construction has become the vane of enterprise management reform. However, most of the enterprise's internal information system does not bring the enterprise into a virtuous business flow cycle, the enterprise's information security concerns and the lack of the system in the internal and external information flow interface of the enterprise cause the enterprise IT structure into an "isolated island".

Today, mobile interconnection technology is reversing this situation, and the rise of mobile internet applications has made it possible for enterprise data to flow through the "intranet". Of course, the data is only a beginning, most smartphones have been able to replace the PC for the day-to-day work of the collaborative application, foreign personnel remotely receive task information or training content, to the superior remote presentation of work results and various applications. The manager can be located at any time through satellite positioning to adjust the assignment (field) personnel work objectives and path, and these people can at any time according to the task to work or change work, at the same time, they collect data information can also use mobile terminal real-time reporting, accuracy and timeliness is very high, yanjing has begun to cooperate with China Telecom , part of the group's regional sales system to promote the popularization of such applications.

In the age of mobile Internet, the continuous change and inner pursuit of the advanced management means of enterprises has aroused the concern of the industry. Focus on enterprise business process Management Sen morning the company is keenly aware of the above-mentioned Pepsi and Yanjing and other retail enterprises in the management of the internal rigid changes. Sen Morning is a company with more than 20 years of management consulting background of software companies, they have been committed to the application of cutting-edge information technology and mobile communications technology for business process management to provide advanced technology and information solutions. Sen morning in order to provide mobile information solutions for many domestic and foreign enterprises, the comparative analysis and research of a large number of industry customer management experience, proposed mobile Internet is the best carrier for industry applications. Mr. Zhang, chairman of Sen tomorrow, said: "The era in which the use of large scale it construction or outsourcing services to support industry applications is slowly moving towards the past as the basis for the mobile extension of companies and offices through VPNs. Mobile interconnection technology and cloud opening enable Enterprise's management tentacles to detect each mobile terminal, thus achieving the infinite possibility of enterprise mobile business process management. Mobile Internet industry applications more detailed, accurate, real-time data sources and immediate efficiency gains from mobile work will drive enterprises to quickly enter the "precision Marketing" ranks, based on the principle of efficiency and other industries with mobile work, such as transport logistics, health care, police patrol, salt tobacco, Mobile Internet can also promote these public utilities and institutions to enter a time-saving, efficient, convenient and comfortable work environment, which provides a great opportunity for the mobile Internet industry application practitioners. ”

(Responsible editor: The good of the Legacy)