Three trends and business opportunities in online shopping

1990-1997 China e-commerce concept popularization era

If the concept of the broad sense, China's e-commerce should be originated in 20 ago. In the early 90 of the last century, the Chinese government began to use EDI E-commerce in some large domestic and foreign trade, transportation, banking and other departments.

During these 8 years, the e-commerce forum in Beijing in May 94 and the Asia-Pacific E-Commerce symposium held in October have allowed the concept of e-commerce to spread throughout the country.

In the 97, some companies have started to apply online advertising. Since April 1997, China's Commodity ordering system (Cgos) has started to run.

This is only a phase of the popularization of E-commerce concepts, Chinese netizens do not really experience the sweetness of e-commerce.

1998-2000 China's first wave of E-commerce

This period is the initial stage of E-commerce in China. In the three years, China's E-commerce boss Alibaba founder Jack Ma with more than 10 employees and 500,000 south to create China's first business-to-business E-commerce website Alibaba. In the same period, 8848, when the Web site of excellence and so on, also began to emerge. Shao Yipo opened China's first Consumer-to-consumer website, ebay, in Shanghai. Yi Long and other e-commerce service-oriented websites are also established during this period.

At the end of 2000, the number of e-commerce sites in China has reached more than 1500, of which more than 600 online retailers, auction class sites around 100, distance education site 180, remote medical site 20. Online Chinese site 15,000. ISP620 home, ICP1000 home. There are 667 business-to-business Web sites, 370 of which are in the company.

In the past three years E-commerce in China has finally been a pragmatic development, the actual online transactions and online payment services have become a reality. But at that time, the user of E-commerce is still concentrated in some high-end Internet users and large enterprises with large scale, E-commerce is still relatively small amount of real customers, it should be said that E-commerce has not really come into China's people's home.

2000-2006 China e-commerce development period

China experienced the dotcom bubble of the 2000, with countless bubbles bursting with dreams. This has allowed Chinese internet people to think more deeply about how the Internet should develop in China. This is also true for China's e-commerce. It should be said that in this period of time, China's E-commerce market several happy several worries.

On the business market 8848 due to the failure of operational problems, the outstanding inability to profit ultimately easy to the Amazon, when the hard support. Thanks to the large operating capital required by the Business-to-consumer and the immature online shopping market, there has been little demand from the buyer in these years.

And in the Consumer-to-consumer is different, this six years occurred in China's e-commerce industry, the biggest thing is the birth of Taobao. Taobao 03 build station, only spent a year to rely on "free" and "Alipay" two trump card squeezed out by ebay injection of ebay. Taobao and Taobao's birth of Alipay, is the development of e-commerce in China an important benchmark. Because Alipay solves the problem of network security payment, the average consumption amount of Chinese online shopping market in 04 to 05 increased by more than one times.

Business-to-business in the past few years Alibaba has been in the lead position, not only its own performance climbed rapidly, 03 built a Alipay, after the acquisition of Yahoo China. Not only to lead the E-commerce market, but also to become China's largest internet company.

Over the years, with the popularity of the Internet. China's domestic online shopping market, whether from the number of users and product sales have been greatly improved. However, from the 06 market analysis of online shopping, the main group of online shopping is still concentrated in the 18-30-year-old like the pursuit of fashion trendy people, and the most purchasing power of the 30-year-old population is not high. So for E-commerce, in the 06 should not have been the most consumption of the most powerful people over the age of 30 fully accepted. In recent years, sales of product categories are still concentrated in mobile phone appliances and other trendy luxury products more. So it shows that online shopping has not been able to and China's real life online shopping closely combined.

2007-2009 China e-commerce will move towards another high

Some indications from 07 to 09 suggest that China's e-commerce is about to enter another stage of development. Although China's e-commerce in the past 10 years, almost every year of data will create a new high, but we have to note that online shopping in these years has been reflected in the different characteristics of the previous development.

Trend one: Shopping netizens account for the increasing proportion of Internet users

From the beginning of 2007 to 2009, the number of Chinese Internet users in the rapid growth, while the number of Internet users in the rapid growth, while the proportion of Chinese netizens shopping with the rise. (See figure below)

The number of Internet users in China has exceeded 300 million in 2009, while the Internet users have accounted for 30% of the entire Web user population. This means that China already has 100 million users in the market in 09, and that number is growing.

The shopping potential of Chinese netizens has yet to be fully released. In Europe and the United States and South Korea and other countries with high internet penetration rate, Internet users in the proportion of online shopping has exceeded 2/3. Major online shopping sites are committed to creating a more simple shopping platform, the Internet shopping threshold is getting lower, as long as the internet can learn to shop online. The potential for Chinese online shopping is far from being released. With the increasing number of Chinese netizens and the maturity of the online shopping market, the online shopping market will show great potential for development.

Trend two: NET purchases account for increased percentage of user income

Since 07, the average annual consumption of Chinese online shoppers has increased significantly, with an average annual net purchase rate of 50% per cent in the past two years. It shows that the network is becoming more and more recognized for the network consumption pattern.

As a result of the increase in the amount of shopping and the expansion of the crowd, nearly three years of online shopping scale almost doubled every year growth.

Trend Three: Online employment expansion

As the demand for online shopping market expansion, 07, 08, the number of open shop has also risen. Some netizens have already sold the network as their main income.

Not only is the growth of the purchase index, but also more and more netizens rely on online sales to survive. 08 Taobao created a total of 570,000 direct and full employment, that is to say, in 2008, 570,000 people through the open shop in Taobao to achieve employment. Online employment has become a new entrepreneurial way and has developed.

Car product sense, the current chief product officer of the Dunhuang network. He has received Western education in Britain, the United States and Australia. With several multinational companies, including HSBC, PCCW, NEXT, Microsoft and ebay, the multiple-stereo background has created the uniqueness and acuity of the thinking problem. With more than 10 years of experience working in the Internet, it is a future trend observer. The EMBA is now being studied at Tsinghua and INSEAD.

Author: Chu Mong, product manager, Dunhuang Net