Timely dismissal of your users

The establishment of each site in the early stage to do the user needs analysis will be a certain or a certain number of specific user groups, will emphasize the first to meet the needs of this group, and then in this group based on user expansion. But most of the time is not willing to, in the development and development process needs management and product personnel constantly optimize the user base to obtain High-value users, increase the site's "Sales value."

A mature web site in the development process will continue to optimize the user experience to retain High-value users, while attracting new users with potential value. At the same time in the development of the user group segmentation, take out the development of the site to benefit users, adopt a variety of ways to improve this part of the user from the site profitability, increase their interest in the site. In order to eventually increase the user's contribution to the site, through the site to this part of the user's viscosity increase, extend the user stay time, from which to obtain higher value-added.

Website User Group Development process

At the same time, with the development of the site and the expansion of the user base, in addition to the previously specific target groups, the site will naturally expand the user base, will attract users outside the program to participate, for this part of the user, the site itself to increase targeted services, enrich the site to provide content to meet the growing needs of users, It is also to improve the user's experience and benefits. Finally, this part of the new increase in user success into the site loyal users.

For this part of the user can not be converted, in consideration of the cost and the purity of the site's users on the basis of, can only say to them "no", no longer provide services to them.

Web sites for users who require "special services" (but no more value) than those that are required to provide existing services, some users who are most at the lowest level of contribution to all products on the site, and users who require changes to the site's basic products or services to meet their "special needs". In this case you have several options: increase the user's cost of entry to offset the cost of servicing the user or expel the user.

Increasing user access costs to offset the cost of providing services to this segment of the user is a common practice on the site, because the site does not want to lose users, not to create a bad reputation among users. But it's also the hardest. This site must first let users realize that your site provides a unique product, and there is no homogeneous product in the market can be replaced. Also to accurately calculate the difference between the two kinds of costs, neither too much nor too little, but also can not interfere with the target user's entry costs. This is a difficult solution, and it is likely that some of these users will be completely lost.

Then firing your users may be the last necessary means. Before doing so, you need to do the following several things.

First, for the site users to establish files, to constantly track this part of the user's habits, pay attention to the changing trend of users.
Second, the establishment of the site's flagship product and its main user groups of the relationship model to distinguish the high value of users, looking for "good" users.
Evaluate and analyze competitors ' products to make sure they can't provide the services you can.
Four, clear the long-term development of the website product strategy needs the target user group, accurate positioning your users.
For your target users to develop appropriate product development planning and planning to develop new products in order to glue the target users, but also expel the target, low value users.

At the same time, you need to determine the following points before you expel your users:

One, this is not just to ask for special services users?
Second, he is not the site of future product development target users?
Third, whether these users in the process of the development of the Web site in some subtle aspects played an irreplaceable role?

Scientific, data evaluation of this part of the user and considering the development of the website product needs, when appropriate, you can expel this part of the user at any time.

Source: http://www.thismyway.com/?p=296