To be successful, you need to respect the consumer.

Fast road network July 5 News yesterday 14:50, online games "dream West Tour" the highest at the same time breakthrough 2.6 million people, refresh the last August 2 2.56 million at the same time online number, and create a new record. NetEase boss Ding Lei believes that the reason for continued success is to insist on fun first, respect for consumers.

Ding Lei said in an interview with Forbes recently: "We want to look at a game product dynamically, in fact, today's" Dream West Tour "version has been completely different from 6 years ago, at least 70% of the content update, such as unreasonable plot was cut off, the Novice guide more scientific. "He believes that continuous success depends on content, service, interface, etc., but the key is to respect consumers." Therefore, he insists on online games to taste first, second brainstorming, the third is excellence.

Ding lei the Chinese game market does not have the quality of the reasons for the mentality is not good, he thought that some of the game company's genes are wrong, from the beginning to be tricky. "It's hard to keep polishing and you don't want to succeed." Ding Lei confidently said.