To debunk the fake boom in Tesla electric cars

Absrtact: From Beijing's Shunyi new country exhibition to the Tesla office in Jiuxianqiao, two places are 18 kilometers apart, while the Beijing International Auto Show, which is full of technology celebrities, is a car-making ceremony for the first batch of Chinese users. But behind Tesla's selling is the false boom in electric cars.

Beijing's Shunyi new country exhibition to Jiuxianqiao's Rafah office, two places 18 kilometers apart, on one side is the surging Beijing International Auto Show, while one of the technology celebrities gathered in Tesla China's first batch of users of the car delivery ceremony.

There are electric cars on both sides, but not the same, pure electric cars Tesla is definitely the leading role, and at the Beijing Auto Show, occasionally will appear in a car stand inconspicuous position of the new energy vehicles represent electric cars, but they are still only supporting role. But perhaps what you don't know is that behind Tesla's selling is the false exuberance of electric cars.

One, Tesla still belongs to the rich man's toys

Price threshold

Tesla is supposedly a car to save money, because he is full of 85 degrees of electricity, can run 500 kilometers, according to 5 cents once electricity, hundred kilometers only spend 8.5 yuan, just ordinary B-class car burning oil cost 1/10. But now, Tesla is still just a rich man's toy.

First of all, its 734,000 initial input costs, it has been positioned in the luxury car, although the price relative to its prices in the United States, compared with other imported cars, has been kind and transparent, but the ordinary people obviously will not drop 250,000 deposit, idle this 250,000 cash after a year to pick up the car. (The domestic tyrants is quite a lot, the scene heard that Tesla's domestic orders have been more than 6,000 units)

(The first 9 cars to be taken away)

"Tesla was initially positioned as a luxury car brand," auto President Li, after taking the key from Elon Musk, stood in his ordered red Tesla for a chat. "I buy Tesla first is a good driving sense, but also hope to keep up with the development of new technologies, do not lag behind, of course, also have the role of identity", for many people asked why they choose Tesla's question, Li wanted to say.

The 2nd is Tesla in the hands of users, now still playing the "second" role, is a spare car, can take Tesla as a standby car to marry home also only the rich. Because the charging station is still very small, and battery life, in the eyes of many Tesla owners, Tesla is at least their second car, another owner Mr. Wang also said this feeling. "If I were to go from Beijing to Shanghai, or to run other long-distance, I would certainly not use him, charging is a problem, and now mainly want to travel as a city," Li wanted to say.

The price of mass production is still far away

Tesla CEO Elon Musk this time to China, releasing the biggest harsh words is that Tesla will be localized, that is, production in China. But note that Musk also said that achieving Tesla's production in China is at least 3-5 years from now.

There are many factors affecting popularity and the reduction of mass production, and the lithium cobalt-acid battery technology and the charging facilities, have high cost, custom production mode and the input of high-capacity battery and automobile intelligent system, no one is not the owner of the burning money, so it is difficult to wait for Tesla's low-priced version.

A lot of people would compare Tesla to the iphone, think that Tesla's listing today, like the iphone 7 years ago, was first bought by the tech-fashion people and the rich, and then slowly into the pockets of ordinary people, but don't overlook the fact that prices have changed little since the first iphone came on the market. And in the majority of working-class, bite teeth can buy the price, but Tesla is different, the price is now ordinary home car 5~7 times.

(Electric vehicle Booth)

Second, the new energy vehicle is still a supporting role

Looking back at the Beijing International Auto Show, I have roughly counted the new energy vehicles displayed on the scene, with nearly 20. From the independent brand BYD, Dongfeng, Jianghuai, Changan, North Steam and so on, to the joint-venture brand BMW, Fiat, Toyota, Peugeot, Hyundai and so on have the corresponding models and technical display.

But when you learn more about it, you see the illusion of this false exuberance. Most of these vehicles are only showing a piece of the new energy vehicle in the corner of the booth, and the audience is not so enthusiastic about the new energy vehicle, in a Fiat 500 cockpit, I ask another man, do you know this is a pure electric car? His answer surprised me, "Ah, yes?" Just feel good, come in and see. ”

This phenomenon behind, is not without reason, with some of the car workers on-site exchanges, a lot of pure electric vehicles, when the listing, how many prices are unknown. When will Dongfeng e40l be listed? When will E30 be listed? Jianghuai and IEV5 when the market? When will Geely Hybird go public? ......

Moreover, most car show's new energy vehicles are closed doors, rarely to the user close contact, mainly not ready, and others are still in the concept car stage. At the same time, these auto show new energy vehicles have such characteristics, independent enterprises in addition to BYD push Tang and Qin such a hybrid, most of them are pushing pure electric vehicles. The joint-venture brand is more willing to do the hybrid, Toyota's Prius, Hyundai Sonata, the public's sharp all show the hybrids of the model.

Overall, the Beijing auto Show on the electric car, only as a embellishment exists, is still the role of bit. Whether from the audience, or manufacturers, are just a mix of the appetite of the dishes, not on the seats. As Tesla's CEO, Elon Musk, says, Tesla is still in infancy, learning to walk before running. From the whole new energy vehicle development status, it is also so.

Throughout the 2013, Tesla sold more than 20,000 units worldwide, a figure less than the one-month sales of one model of a domestic car, compared with the more than 80 million sales of the world's light vehicles last year, just bucket. Tesla's appearance led to an electric car heat, but the real boom, at least 5-10 years, Musk's estimate is more conservative, he said, "Tesla is only a start, to let the world to use electric vehicles, it will take 20 years." ”