To try to figure out consumer psychology plays an important role in the operation and maintenance of electric business platform

With the continuous development of the electric dealer shouting, we find that the consumer's consumption mode and consumption concept of the electric business platform also follow important changes. More and more electric business platform is emerging, for the majority of consumers to choose the choice of goods to provide more and more choice of space, so that consumers purchase behavior become more convenient and more rational. For the managers of the electric business platform, we should fully consider the factors of consumer psychology and consumer behavior, and integrate these thoughts into the operational dimension of the platform. For example, when a consumer sees a product on an electric-business platform, products of a variety of properties can directly stimulate the consumer's senses, found that the product "comments more", "deal orders more", "reasonable price", and in the consumer's brain will be the product of the purchase desire. By analyzing these factors it's easier for consumers to follow your lead and become your product consumer. Try to figure out that consumer psychology has an important role in the operation of the electric business platform, and is also a key factor in the success of the relationship products, I think we can start from the following aspects:

First, establish a trustworthy relationship with consumers.

For all consumers who consume on the internet, I think most of the concerns come from the security of the transaction. When this is realized, the operator who is the platform of electric business needs to be perfected by designing some elements to gain the trust of consumers. Creating a platform that allows consumers to trust themselves has a significant impact on improving consumer registration and buying products.

We know that human is a visual animal, often pay more attention to what they see, for the electric business platform we have to do is that consumers see our platform and products, you can be assured to take the first step. In particular, how our platform at the first glance to the consumer trust more important, because it affects whether consumers will continue to focus on products, the desire to produce purchase. For this we need to platform home page color, layout, navigation bar and so on more time, for the development of initial trust is very important. At the same time, we also need to note that in the consumer registration or purchase of the form, there should be a clear display to ensure that the security information of the friendly tips.

Second, fully understand the consumer's reading habits.

For the electric business platform, we want to give consumers a comfortable access environment. While providing consumers with the content they want, we also need to arrange the location of the content according to the consumer's reading habits. No matter what type of page, each page has a region that can bring the most consumers ' eyes, which is the destination area where consumers visit this page, we need to design the area for the reading habits of our target consumers. This is like Baidu, Google and other search engines, such as the auction of advertising emissions location, are fully aware of the consumer's reading habits based on the design, and not casually placed.

Third, let your customers look forward to your platform.

As long as your electric business platform by the consumer expectations, they will continue to focus on your products, so you have to design a long time for consumers will be concerned about the mechanism, so he involuntarily want to often patronize your platform. For example, we often see in the community portal to get points, sign in to get points, etc. can be used in the electric business platform. Because these factors and the interests of consumers are closely related, which will produce a strong internal driving force, to encourage consumers to constantly focus on your platform. This is like hit QQ farm game. In the course of the game, as a player when sowing a seed, will start to expect the fruit, expect to be able to upgrade their level. The beautiful fruit design, the level integral design, the visual display consumer level and so on these QQ farm's success is builds on the user's anticipation. These are worthy of our electric business platform for reference. This article originates from the online comics: http://www.k76.com/original, reprint please retain the source.