To take a war of words.

There is a professional website reporter interview me, I hope to go where, ctrip between the show to find views, the following is my point of view:

One, two enterprises profit model is different, not to the point of the War of life and death

The current online tourism field, although it looks booming, chattering, but the overall level is still in the initial stage of development, each subdivision is still in the state of happy enclosure, the entire online tourism does not form a monopoly across all areas of the giant.

Second, the online travel market is huge enough for the existing sites to digest for a long time. Although the current so-called several major sites, such as Ctrip, where to go, is the leader in the field of subdivision, but to Le Chin point of view, the online tourism market is huge to be hard to take, happy way at present desperately recruiting staff are busy, can only develop channel agents around, sharing the interests of common development. And for Ctrip and where to say, such a large market space, how may develop to the end of the world, you die I can live.

Third, two profit models are different, where the net is to search advertising, display advertising as the main source of income, and Ctrip is based on commission as the main source of income. Although there is intersection in the hotel area, but not two of the main profit point of the site, and these two enterprises unexpectedly will occur seemingly fierce war, can not but say is a strange thing, delve down, can not but let people associate with an already flooded word "event marketing", that is, speculation.

Second, "Event marketing" is a double-edged sword, hype to be careful

From the point of view of the news media, it is possible to go to the net as an event marketing to hype. But it should be thought that the enemy 1000 damage 800, this hype is harmful to both sides, will be a double loss of the outcome. Event marketing can really make an enterprise within a short period of time to form a sensational effect, but the event marketing difficult to control, inadvertently self-defeating. If the purpose of going there is only to make an impression on foreign investors before the IPO, I think it should be better to accept it. Sword Walk slant, easy to hurt oneself. I had a few sides with the executives I went to. The feeling is a gang of outstanding young people, enterprises rise quickly, suggest better to accept, enough, do not really provoke the sleeping lion, be bitten bite, once the evolution into a real war, two sites can not afford AH.

Third, good enterprises should be conducive to the development of the industry as an example

It is not conducive to the healthy development of the whole online tourism industry that the sword goes to the peak marketing mode.

Ctrip, where to go are good business, should be an example, not quick success, to do a good job enterprise content, do your product services, to provide users with better tourism products, travel information, users will vote for you.

I do not want to mention the illusory so-called "corporate social responsibility" to preach, just want to cite an example, Tencent, 360 so there are hundreds of millions of of users of the big Web site of the war ended in the end, a lesson.