For most entrepreneurs, VC is their first choice to raise capital, and in fact, "the decision is in accordance with the scene is different," so in fact, only the logic and concept of judgment, followed by different conditions to change, raise capital is also. In fact, VC is not the only choice for entrepreneurs, there are many other ways to raise funds.
Selling Butt is the duty of the CEO.
My company colleagues like to jokingly call me "selling butt" for relationships and cooperation and fundraising activities. Then one of my mentor admitted yesterday that "selling butt is the CEO's duty" because the object comes from a cumulative network of people who have to sit down and drink coffee with their hips, and first you have to accumulate " May raise the object of the fund, "this thing in the usual you accumulate evaluation, companionship, weak link object (any readers want to invest buyble?") Partners and friends are very related, because in Taiwan is not likely to be like Evernote they are so very bad to close the door from the sky fell 500,000 dollars, dream! And then there's two more logic that I've always said about "getting money in a cheap way" and "smart money". In fact, I think that the stock and raise the capital of this invention is really great, because the yuan because of "common prosperity, total disgrace altogether", can let everyone's interests and costs are tied together, let everyone ditto a boat together, this is very cool.
The main objects include: partners already in the company, partners to join (team), upstream and downstream suppliers and partners (resources), not full-time investors (money and contacts).
Partners already in the company and partners to join (team)
These people are usually not large sources of funding, mainly a sense of identity and the strengthening of the Company's state, but it is necessary to lose some of the initial money, because most of the startups are unlikely to come up with a millions of tens of millions of, but one thing is important is that the investors back there will see "your team has invested "Even if you don't invest money from a pocket bank, you have to pay a salary change," he said. "It's a recognition of the company's attitude to the struggling environment, think about it if you want to invest in a company and none of their teams invest in their company. This way, you can't ask me, "What if my topic doesn't attract team investment?" "Come back to the second paragraph, it's not my business."
People are the most important core of software industry and Internet company, money is really not the most important, things that are piled up with money can also be piled up with other funds, so that someone will decide to invest in the team, and it can be done all the time because you'll come in different people at different times and give him the stock in addition to attracting him in. Come in partner investment is also for the former partners in a certain, sales and marketing people to get rich law every department needs talent, so good talent is not too much. In addition, if a team has more companies you should invest, the yuan because it is "more difficult to mess up", if a team occupies 80% of the company, he spent 10 dollars on behalf of a disorderly flower from the pockets of 8, you said he dare not to mess?
A company always wants to do business, you have to do business there will be partners and supply chain, in addition to your partner must have the common resources to open the company, whether it is a talent training or legal and financial accounting resources can be used, in the early days these are costs, you can work with them or discuss investment. Well, you see, a lot of electronics factories are going to invest in the upstream and downstream, maybe the panel factory will be invested in a power plant, or it's like TSMC investment Motech. This is an investment in upstream and downstream relationships, and the advantage is that the order and the Highland can be met or cheaper to get, This is a cost considerations and resource considerations, if the Web services, media and traffic sources are very important, so it is often made such an investment is also very reasonable, the intention is to reduce costs to increase corporate resources.
Non-allied investors (money and contacts)
Without money there is no flow of blood from the company, so people who invest money are also needed, but to see what kind of help the person can give you, for example, he is an experienced person in the industry, may help you to find the resources you want, to work together, can also help you to prepare the next investment object, this is very important people, Or completely just believe you, although do not understand but can provide money is OK, but why this side will say this does not invest to subsist "not full-time investors"?
Have you ever noticed that if a VC is in touch with you, most of the time you ask, "Are you investing now?" "Is there a corporate investment now?" "And so on, because the full-time investment, whether people or organizations will let the whole company's fund-raising situation began to raise capital objects, time and cost have become limited, and because they live on a full-time basis, many of these investors are joining him in the intention of" making money quickly " What is the way to make money? "Yes, it is" to raise and sell their shares again "rather than to keep your initial competitive team and resources growing strong, such investors will initially make your team and the company's shareholders very unhealthy, so you want to think of" full-time investors "to join the time.
Most of the initial fund-raising objects do not come out of these categories, please note that the most important logic is "cheap money" "Smart money", because my experience is not very rich and only a few times experience, but is willing to share with you, fundraising is really not a bad thing, and even I think it is necessary, You want to grow the company must add more resources in order to fight and sound a company, the so-called wealth of people scattered, financial scattered people together, so that more people together to do something to do a big deal. If you have any related comments or feelings, please feel free to share and discuss with us.