To the fashion industry investors

Zoo Jiani, a fashion columnist, is good at looking at fashion from a social standpoint and examining society with a fashion attitude. Chinese people love to get together, even investment is no exception, it is said that now is the era of universal PE/VC, no one in the circle of friends to do investment should simply be classified as the ranks of friends. In addition to the big foreign countries such as Carlyle, Blackstone, and so on, there are large and small, private and private enterprises of thousands of companies.　　So, whether you're on a roadside stall in a local roast oyster or a bar that's flown in oysters from the United States, you can bump into them. In my circle of friends, there are also a number of sudden, some from the consumer brands to change, there are some from overseas investment banks, but also the entrepreneurs of listed companies, turned to open up the second battlefield.　　Recently, they and I discussed the project is not all about Chinese consumer goods, and I can give the natural is the fashion industry opinion. One angel investor, obsessed, wants to invest in China's emerging designers. This must be a great thing. Money is a weakness of many domestic designers, no money without fabric, no fabric quality. The same process and fabric of fashion, industrialized production of the brand will certainly be smaller than the small scale of the designer brand cost a big cut. So you give them money so they can expand the scale of production, but the market doesn't get bigger. Independent designers are characterized by novelty and differentiation, and ordinary consumers will only make their designs a part of the icing on the cake, not the choice from Monday to Friday. How about inviting them to create a popular brand for fashionable white-collar workers? If it was me, I would rather tap the talent from the existing brands. The domestic independent designer is a new generation, the eldest also but Eve. Most of them graduated from a foreign design school after graduating from their own small brand. Rarely in the big brand work, operating experience, the only thing can be said is the internship, in several famous brands have done some scattered small live. As a technical work, the most important thing is practice and hands-on experience.　　You still have to let the independent designers have a way out, and don't get over your money. After giving up the idea, they didn't want to give me advice, it seems that the fashion industry is not only the attraction between the fashionable people. If you are rich, it is better to learn from Fosun Group's acquisition of Greek brand Folli Follie, which is the first case of foreign luxury goods and light luxury goods. Earlier investors in Hong Kong, Silas Chou, have invested in brands such as Tommy Hilfiger and Michael Kors, all inspiring cases.　　Now, let's set ambition, buy Chaumet, and tell cartier! the news. As for small and medium investors, it is better to unite OEM manufacturers with more difficult days. In the case of the export pressure doubled, many OEM manufacturers have to open up the domestic market, playing "Zara style, h&m price" Asobio is such a brand. They invited Italian designers and American models to make an international brand. But unfortunately,Perhaps the lack of funds and talent in the latter case, the brand is not a gun and red. If a new investor joins, provides funds, and hires talented people to manage, perhaps a Chinese fast-fashion Nova will rise.　　China's many OEM manufacturers and many gold mines can be dug, you hurry! Finally, I would like to say is a door that everyone can see but do not dare to do business: Star joint brand. In foreign Jessica Simpson and Olsen twins, these second-tier Hollywood stars, who are the penultimate pages of gossip magazine, have become notorious for running their own fashion brands, less financially than the actors who are busy filming every day. At home, the field is almost blank, and nobody treats it as a serious lucrative business, except that I have a few T-shirts to sell. Now, the domestic star shiny, pick star springtime!