Today, a lot of people will say they're doing O2O products.

Today many people will say that they are doing O2O products. When asked exactly what O2O, they will answer a line of things moved to the line to sell. Take a closer look at their products, you will understand, in fact, is reduced version, localized Taobao.

The development of a platform, and then let the merchant in the platform to release their products, provide payment function, take the point of promotional measures to improve cost-effective, improve consumer desire and increase the platform traffic, resulting in transactions. What the hell is O2O?

O2O is actually a concept of internet behavior that gives a certain meaning. It is not a combination of products or services of a single or several related factors. Since it's just a conceptual term, it doesn't really help you. Because of the vogue of this noun, the result oneself made a platform, then take O2O this noun, instantly feel oneself tall. A lot of people together this lively, O2O understood as a commodity online transactions, think that the line of goods moved to the line that is O2O. Let's take a moment to see what changes these have brought to our lives.

The internet allows us to find everything that is most evident in the field of O2O behavior, online looking for work, food, travel and other needs have been greatly met, we seek to meet the needs of their own valuable information, screening and paid for the cost, and then online to enjoy the services and products we deserve, This link has greatly improved our quality of life and life efficiency, let us be fortunate to become "internet people."

But more and more participants have doubts about this model, perhaps because of the cohabitation of the participants, perhaps because the taste of O2O has gone bad, more and more participants are facing more and more choices, the price game is more and more fierce, resulting in the decline of merchandise quality. Food O2O is typical, such as the previous media broke a platform of a black workshop, the user complaints rate has risen sharply. In addition, group buying to attract the popularity of a sharp price reduction, limit the use of the term, the service is greatly reduced, depriving consumers of normal rights, which is presumably a lot of reasons, I do not delve into, but in the commercial community, the merchant pursuit of fast money, users to pursue the pursuit of fast consumption, but blindly pursue the "transaction" brings the pleasure, As time progresses, dual-hair will find more and more problems.

Are you hungry? The recent integration of a large amount of financing, but also we see hungry? Recently through the "order to return money" marketing strategy, this strategy we seem to have similar, the former taxi software is such a marketing strategy. Taxi software through such a burning money strategy to allow users to develop mobile phone mobile payment habits, so hungry what is the purpose?

Expand the market capacity or expand the depth of service, from the latest strategy to see that the purpose of hunger is the former. This approach is inevitable through the expansion of the two or three-line urban sprawl to develop its own site and increase the flow of the platform. Are you hungry? By selling into the O2O, then this way by burning money to expand the market capacity of the way the impact will be how the market in the future how to respond?

First, the future of the business will not have water factors.

Now the platform to take at the same time to subsidize the merchants and users, the business took for granted the willingness to import customers online. If the platform stops subsidizing, the interest of the merchant is obviously reduced, and there is the risk of paying the platform fee. In fact, in addition to take subsidies and payment, hungry to bring the merchant to remove the modest income, in other respects to the merchant. And three years ago the rise of the nature of the purchase is not much worse. Without subsidies, businesses may continue to use the form of leaflets to encourage users to make direct phone calls, and this time it is not possible to say that the merchant gave up the platform, but not too much involvement.

Second, consumer upgrades, the user began to pursue quality consumption.

Now the takeaway market is in a robin period, and users choose platforms and businesses because of their cheapness and subsidies. With this large-scale promotion, a variety of packaging businesses will be settled into the platform, although through the media reported that the major takeaway platform are cleaning the black workshop, but there is no denying that the takeaway still has invisible security risks, especially in the production and packaging two links. When the subsidy becomes smaller or even after the subsidy has been stopped, users will be changing from price-driven to quality-driven and safe, healthy and delicious as the selection criteria. And so, in the early stage for the occupation of the market a large number of access to substandard businesses may suffer from the sale of the platform, and gradually abandoned by the market.

By burning money to develop the "amount" of the way to cut into the O2O, the effect of how we do not say. We now think about what the o2o of the noun should look like, or what it should look like. Business use internet marketing their own products is the inevitable development of the times, consumers use the Internet to facilitate the solution of their own needs is inevitable. If the term 020 is given vitality, it is because it undertakes an extremely important role service, which is the Internet "transaction". But the process of transaction is bound to be accompanied by the emergence of services, so since the transaction, the service run where?

The depth level of O2O is service. With the development of the Internet, the marketing and trading methods have changed a lot. After universal access to basic education in the Internet, the user experience is also the product requirements are becoming more and more high, which is to promote the development of the Internet is an important force: the user is no longer "trampled", his selectivity more and more, the buyer's market has formed, and s2c is therefore born.

S2C is the service to consumption, online services led offline consumption, simple understanding that through the Internet to provide quality services to users, guide users offline consumption. Compared to the word O2O, S2C should be said to be closer to the atmosphere, more users accept. If you introduce to others, I do s2c, is the line to provide users with quality services, and then guide users to the offline consumption, at least I think this is very clear, provide services, generate transactions, guidance and get feedback.

The internet provides a very good platform, so that each of our needs have been different degrees of satisfaction, but we have to pursue a better quality and attentive service. At the same time, businesses using the Internet to provide quality services to users will also be the future of the Internet impact on the market a trend.

In the O2O mode, the simple transaction mode-"sell goods" in space and time will be compressed. With the progress of production technology, the product itself brought about by the difference is less and less, and the user's needs are rising, then the future advantages of commodities will be concentrated in differentiated services. What if the service is good? The Internet in fact provides a great opportunity for merchants to use the Internet tool, through large data analysis or third-party services, to understand the needs of users and feedback, online to give tracking and guidance, so that users can feel the considerate care of merchants, also said you are not simply selling goods, It requires feedback and tracking to address further user needs.

S2C This model has come to us. Millet mobile phone is actually a typical s2c mode, through the Internet to collect data on users, the initiative to care about the needs of users, and then based on the needs of users, to make corresponding products to meet the needs of users, at the same time to provide tracking feedback, so that users enjoy the intimate care brought by millet. A restaurant that has recently begun to rise in the catering industry, through the Internet to collect users of relevant data, offline Restaurant can also use Internet Tools for user management (ordering, service, etc.), the process I left a lot of user behavior data to help merchants more timely understanding of user specific needs, provide more appropriate commodity services, Transactions。 It also lowers its costs, at least not so many salespeople.

S2C mode is to teach you how to better deliver the product to the user. Through the Internet, you can understand the needs of users, and then based on these requirements to provide value added services, this service is your product, let users use these products to meet their own needs. such as free health management software, through the mobile phone to provide the corresponding services to users, collect the relevant data from users, and finally based on data to explore their needs, guide users to the offline consumption, such as fitness, and further provide guidance for fitness this added value service, to solve the user's personality needs.

S2C and O2O are not the same. The essence of O2O is "trading" in the former, service after. The essence of S2C is the service in the front, the transaction in the latter. Those who are engaged in the O2O platform will say that we also provide services, but I would like to say that your service is often based on the transaction as the beginning of the service to end the consumption, usually a standardized service model, and very few follow-up services, this is the standard seller's market service behavior, but also has a simple and efficient said.

The Internet is an open platform, many things we can not solve, it is difficult to evade, but the formation of the buyer's market so that we have to change our thinking. S2C is characterized by the service front, the merchant through the Internet to provide services, and services have a very important attribute is "process", in this process, the merchant through the Internet service users to their relevant demand information, based on demand information to make corresponding service satisfaction.

Merchants can use the platform or other Third-party tools to communicate analysis of user behavior and needs, improve the ability of merchants to meet personalized service, while improving user satisfaction and loyalty. In S2C mode, the merchant is no longer lazy (such as millet and rice noodles are very crazy), it must actively provide users with quality services to be satisfied with the user. This mode, will not appear malicious price war, the user left, money also earned, presumably this is what we want to see.

Focus on S2C and focus on your service. The changes brought about by the S2C will be enormous and fraught with challenges. The essence of S2C mode is "The user is God", to meet the personalized needs of users, this is the mode of creating value.

Please seriously think about the service you bring to the user, and learn to enjoy it, maybe you will become the next millet.