Tong: How can Excellence be "excellent"

Recently, Dangdang Guoqing comrade began a fierce crackdown on excellence nets, and listed a set of data: 2006 outstanding net income 180 million, loss 90 million, Dangdang 2006 year income is 360 million, and the loss is only the outstanding 1/5, that is 18 million. This data makes me feel funny, feeling guoqing a bit "kettle". At the same time, this set of data let me feel surprised that the two cattle B site for so many years, the loss of such a staggering.

One of the biggest reasons for the loss of E-commerce Web site is that the network marketing work is not in place, leading to the high cost of network marketing.

From the perspective of Network marketing Analysis of excellence and when these two sites, when the better than excellence, so when the loss is less than excellence. At the same time, if the network of excellence can be improved in online marketing, it will certainly help to reduce the huge cost of excellence. So what are the problems with the network marketing? How can we improve it effectively? Tong Here for excellence as an example, share some of the web marketing strategies of the Business-to-consumer website:

The web marketing work of the business E-commerce website is divided into several steps:

The first step: from the marketing perspective to optimize the perfect website:
Website design to meet the SEO, because SEO can let search engine free, endless to bring you potential customers.

Step two: The promotion website of scientific system:
From a number of Web site promotion methods to select 3-5 of the most suitable for their promotional methods, and then focus on these methods to perform to the extreme.

Step three: Increase the conversion rate of website traffic:

Through the shopping process, user-friendly design and so on, so that the traffic to reach the site as far as possible into the customer, and constantly improve the rate of conversion of the site traffic.

Fourth step: The follow-up visit of the old customers:
Through the automated system, the old customers continue to make a return visit and tracking, so that the old customers continue to repeat from the site consumption, while allowing old customers to become the site of Word-of-mouth communicators.

Next, we will step through the work of the Network of excellence in these four areas:

Joyo Network SEO Analysis:

At the end of last year, Joyo company everywhere in the annual salary million plus option conditions, around the recruitment of SEO-savvy marketing vice president. And found me here, I heard them in addition to master SEO conditions, and then tell them that you can not recruit such talent, because the people who meet the requirements of your own alone, each year also easy to earn more than you pay.

Now six months later, open the Joyo.com website again, I just looked at its URL design, title and meta tag design, site hyperlink structure, page layout details, such as some very basic SEO details, found that excellent net unexpectedly to now has not carried out any SEO work.

Joyo NET product data volume is massive, if Joyo net carries on the SEO, every day through the search engine free obtains 100,000 IP is also more relaxed, according to 3 cents (high quality IP, this price is very low), one year also can save more than 10 million network marketing cost. Of course, the sales generated by these flows are a bigger number.

To help the network of excellence to eliminate 10 million of network marketing costs, bring more revenue to the marketing strategy, Joyo network to now, has not been implemented.

Second, excellent web site promotion Strategy analysis:

Excellent network mainly uses the following two kinds of marketing strategy:

1. Alliance Promotion Strategy
Joyo's alliance is currently in accordance with the way the sales commission, the proportion of a large percentage of 12%, this ratio is very tempting, but because joyo in this aspect of the promotion is too small, this aspect still have very big potential to dig. The following recommendations are:

First, the initiative to find a large web site to cooperate:
Large sites are compared to cattle, so those big sites will not take the initiative to apply to join the Joyo of the promotion of the Alliance, if Joyo initiative to attack, because the return is rich. So it is easy to reach the promotion cooperation with the large-scale website.

Second, write the "use of Joyo Alliance to make money course"
Personal sites, personal blogs, a huge number, but these sites do not know the use of Joyo Alliance can make money. For these people, to write tutorials to promote, these people combined the effect is very large.

2, keyword ads:

Joyo NET now also carries on some keywords to put, but the intensity of the release is small. This together if put accurate, can increase the intensity. After all, the flow through the search engine is high quality, as long as the return is greater than the input, must be big efforts. Of course, the precision of the delivery, but also need to spend a lot of detail Kung Fu.

3, other promotional strategies:

Out of the above two strategies, Joyo network of other promotional strategies are rare. such as SEO promotion, activity promotion, database promotion, membership promotion strategy and so on. If the Joyo network can carry out these promotional strategies, the promotion will be much reduced and revenue will be increased.

Third, the excellent net conversion rate increase strategy:

3-1, the continuous optimization of the shopping process:

The website conversion rate is not high, the shopping flow humanized design is very important, here give a relatively simple detail:

After ordering a book in the Network of Excellence, a page appears, and the first screen of the page shows all the promotional items for the clearance sale. You know, the clearance of products are generally users do not like the product, so excellent this to do so many users do not like.

If a user orders a product and then appears in the most conspicuous position on the next page, the related product will be highly ordered.

Details determine success or failure, the network of excellence in the shopping process to do a good job, but there are a lot of room for improvement:

Therefore, the proposed network:

Shopping process site to solicit suggestions from customers, the proposed use of customers to provide material incentives to motivate users to participate in the shopping process of perfection.

3-2, potential customer tracking:

In marketing, there is such a concept: 80% of the deal is in 5 tracking after the deal!

When the user first login to the site, may be through a variety of channels, so many will not directly buy products. However, if you can find ways to allow customers to leave email or phone number and other contact. You can keep track of your customers. When customers have needs, naturally will be the first to think of your site to buy.

How do you leave a contact for the first time you log on to the site?

One strategy: a free lottery every day! Get a free lottery every day in a prominent position. As long as you use email, or mobile phone number to participate in the free lottery, it is possible to win prizes. This will leave a lot of users who are reluctant to buy, but are willing to leave a contact.

There are many other strategies of this kind, which can be combined.

With a large number of high-quality potential customers contact the way, constantly tracking, they will slowly turn into direct customers, and even become old customers.

Four, the old customer follow-up visit:

It's more important to keep an old customer than to develop a new one!
This is especially true of e-commerce sites. So if the outstanding network analysis of the interests of old customers, and constantly to the old customers recommend related new products, can let the old customers continue to repeat consumption.
If the membership system marketing very good use, can also let the old customers become Word-of-mouth marketing communicators. This will further increase the sales channels.

Recently more busy, so write this article in one weeks time, finished writing this article more brand has become an excellent Amazon. If excellent network can be specialized to carry out network marketing work, to achieve "excellence" is not difficult.

Although Joyo and when in the continued loss, but the road of the business is good in China, the business website will be more and more, do business website, must do a good job of network marketing, this is the most important part of your success.

Welcome to be a friend of the Web site to communicate with me, email: ufoer2008@gmail.com

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