Too much media can only be groped in Robin

Abstract: An era of the birds, an era has an era of song. In the media age, although the flying tools are getting easier to get, few people can really fly-too much from the media can only be groping in the robin. Good news

An era has an era of birds, an era of an era of song.

In the media age, although the flying tools are getting easier to get, few people can really fly-too much from the media can only be groping in the robin.

The good news is that some of the media League has reported the price of the issue, the emphasis on their millions of fans are affected by millions of of the mainstream crowd, the price is also very attractive-no more than 200 words of text a start price of 5000 yuan, public welfare activities 50,000 yuan, commercial activities 100,000 yuan.

More from the media to choose a separate quote, such as subscription fees, membership fees-everyone should give their own "hard" set a price, free lunch not only can not be lasting nor moral. However, according to the data, the number of micro-credit is now more than 2 million, the daily growth rate of more than 8,000, but the vast majority of the public number within 100,000 users have stagnated. Only a few thousand accounts can make ends meet, ten out of 10,000 a few can "granary" and live a moist real.

Behind this impatience is the dual "hunger and thirst" of media content and features, and the people involved have realised that increased content input means more spending, and that the emphasis on specificity means greater professionalism, which requires time and money to be partially realized. Especially when some of the media has begun to make quick money joule, others began to worry, my value is not inferior to "friendly" why I can not make money-the idea of profit-making to the original insistence of the media from the "spiritual granary" empty.

"Luo thought" collect the member fee, after six months of painstaking work, but many want to overtake in the corner from the media has not resolved the product's richness, but also do not want to keep the cold kiln-a step across from the commercial, I would like to eat the "relationship" rather than the real value.

Back to the beginning: why people do it from the media is to better express, is to better emphasize individuality, and these brought about by the precise choice and the space of active degree. But when profits and business began to charge fees, the product is still in the semi-finished products are eager to "sea" sailing. The Poles are not good business.

The charge is also OK, the person who pays? Why only choose you? Why didn't you choose him?

The answer is: more subscribers, cheaper prices, coverage of decision makers, fans in the one or two-line city ... These answers, déjà vu. Some magazines may have more than enough actual circulation, but they dare to openly declare themselves to have 100,000 circulation, and even cater to certain clients--dense 铺摊 where they can see them--in order to create their own ubiquitous externalities. This means that even if paid, it is due to asymmetric information.

No one is really stupid enough to pay for a toll station until the freeway has been repaired. The so-called from the media quotes, is still the traditional media, rather than from the media business model, more than what the Internet innovation.

Since the media must be emotional load, but the most in place the mood has not been found by most people.

The early "new weekly" created a "flying generation", the standard image is a group of slender body and skull by the huge wings of the people, the early "city pictorial" to "happy" as a marketing appeal, advertising slogan is "You happy?" "When the people in the pages of the magazine are jumping out of weightlessness, the reader is often in an empty experience ...

What is the label from the media? What is the personality from the media? What about the fascinating interactions? We all said that the news "no learning", since the media is not just to change the platform to show, if not find their own this community label, can not form a genuine brand, naturally also without the brand value of the premium.

A lot of confidence from the media to enter, but the experience is 35, the good things do not even have much to be seen--two or three months to toss down, their own reserves of 35 is long enough to make. So, change every day three days, oneself write change others pick, scissors paste is more and more homogeneous.

In fact, since the media is more like a magazine to survive, 12 a year What is your cover theme? What are the magazine characteristics and effects of these themes created by the crowd? After all, 365 days from the media to think sunrise New is very difficult, but 52 weeks of 52 themes can still choose to do the upper-middle level. Second, a year 36 issue of Shing theme, 24 issues a year fortnightly theme ... I think, since the media magazine operation will become a shortage of people in the media the most easy to take the direction of the topic and personalized display.

Especially when the number of subscriptions touches the ceiling, everyone needs to wait for the best performance in the occasional event--that's a good time to increase the number of subscriptions. When the increment is insufficient, maintaining the good stock is also a strategic way. But advertising and soft text are easy to let stock of disgust and unsubscribe. It is worth mentioning that the current from the media reading, some are not real-time reading, and even some people are stacked in a system to read, how to make their own labor more editorial intent-the magazine theme is far more efficient than the daily operation. Of course, this to the practitioners of the overall picture and analysis methods are more comprehensive requirements, a relatively sustainable topic behind the system of thinking and the right to speak the professional analysis.

From the media to the "self-writing", "self-editing", "from the clip" into the "brand", "self-advertising," from business ": Must form an emotional circle of interaction, the content provided is not necessarily exclusive but certainly useful, not necessarily all headlines but can be accompanied by the headlines, may be like Feng" fly higher. "

The spiritual granary of the media should bear the impetus is the glory, not just the lively business-is to complete our tradition is not easy to complete the side, and not so quickly become the client of advertising. As an Internet tool, the current number of ads from the media is also a few brands, for their eyeballs worthy of predatory development of this newly budding land?

Goethe said "Do not be the next who, do first me." ”