Toyota recalls door triggers trust crisis

Prius-Thematic Planning Tangyan This edition of the author information Times reporter Liang Toyota (China) Investment Co., general manager Kato recently announced that 2010 Toyota's sales target in China is more than 800,000 vehicles, compared to last year's sales of only 12.8%. Industry analysis, compared with last year's 21% growth rate and the market increase of 20% this year, Toyota China's growth is very "conservative", which means that Toyota has cut its target in China this year, Toyota may be hard to avoid the impact of the "recall door" incident, Toyota's rivals see Toyota's recall is a good time to short-based Toyota's share. At present, GM, Ford, Chrysler and Hyundai have started to introduce preferential policies to attract Toyota customers.　　At home, the recalls not only sparked consumer confidence in the Toyota brand, but some of the dealership's orders fell by 20% in January, but Toyota's dealers refused to agree that the drop in orders was directly related to the recall. Domestic market reaction part of the dealer orders fell 20% the Toyota's massive recall in the US has been around 3 weeks, and it has been reported that the recall will lead to a 1.8 billion dollar loss to Toyota.　　Although the recall of vehicles does not involve Chinese models, Toyota's brand in the domestic market has been a certain impact. Reporters in recent days to visit the city's major car stores found that some of the Toyota 4S shop is indeed a decline in popularity, and the opposite of some other brands, the store is full of similar to do the trading atmosphere of the Spring Festival, especially the Korean brand and part of their own brands.　　According to the reporter survey, more than 5 FAW Toyota 4S stores January orders are down phenomenon, all down 20%, the reporter interviewed part of the FAW Toyota 4S shop Sales Manager, they all think this is because of "busy digestion year ago orders, supply shortage car can not sell", and no positive response to the decline in orders and recall the incident has a direct link. "Some of the consumers who are aware of the recalls are still supportive of the Toyota brand, when they know that the recall model does not involve the domestic sale of models or more reassuring."　　"said a sales manager at the FAW Toyota 4S store, who declined to be named.　　And the reporter is next to a Japanese brand of the 4S shop to see Miss Chen and her family, Miss Chen told reporters that in early January she had run several times FAW Toyota 4S shop, but the recall incident, in the family's "strong demand", decided to change the brand, directly to the next door to the 4S shop. Domestic owner confidence shaken Toyota the recall storm more and more fierce, although the domestic only recalls RAV4 one model, but other models of car owners are very concerned about the development of the situation. Mr. Xu is the owner of Corolla, who has been paying attention to the development of the car since the US had a safety hazard. "Of course there is a reduction in confidence in it, mainly because it is too slow, and if Toyota can make a solution or a concern before the consumer, it will be easy to resolve this event." "Mr Xu thinks the nature of the Toyota recall is still" passive ", and he thinks the domestic Toyota market is also pregnant withCrisis, "the domestic outbreak is also a matter of time, Mr. Xu told reporters," at least two or three friends have suspended the purchase plan, "Mr. Xu's friends originally RAV4, Corolla and other Toyota cars," they are still in wait-and-see situation (refers to the Toyota recall event) development stage, I wonder if the new car will involve the recall series, but the most important thing is that some consumers have no confidence in the remedial attitude and practice of Toyota 4S Shop. "In China in 2009, Toyota sales hit a 31-year low. Mr Xu argues that Toyota's quality problem has become a major reason why many people no longer buy their cars, and that a joint venture with Toyota's 4S stores has shaken confidence among some owners. "4S store usually to Toyota owner of many faults and questions are just perfunctory." My car about eight times in two years in the same 4S maintenance, but the problem (refers to the 08 recall problem) is in the nineth time maintenance, not enough to travel 150 kilometers when the appearance, you say this is not ironic?　　"It is revealed that Mr. Xu's Carol was not" recalled "last year, because can not identify whether the quality of the vehicle is a problem, the car has passed the warranty period, recall and repair must be the owner of their own pockets, sent to the third party testing institutions also need to pay the owner.　　Progress on the Prius also in the recruit? In the afternoon of 9th this month, Japan's Toyota Motor official announced that because of the safety of the braking system, will be recalled in Japan, including the third generation of the Prius 4 hybrid models, the total number will reach 223,000 vehicles. It is reported that the recall target includes 4 models, that is, from April 20, 2009 to January 27, 2010, the new version of the Prius hybrid car, the number of about 200,000 vehicles , with the new Prius similar to the electronic braking system of the hybrid Sai about 11,000 vehicles, Lexus Lexus about 12,000 vehicles and the Prius PHV, a total of 150 vehicles.　　At the same time, Toyota Motor Company also issued a recall of vehicles specific repair methods, car owners in the sales shop to replace the brake electronic braking system software, each vehicle is expected to take several 10 minutes to 2 hours. Previously, Toyota has been claiming that the new Prius brakes are not defective, but the brakes and other cars feel different, advocating for autonomous repair. But with consumer complaints and outside criticism of Toyota's disdain for consumers, Toyota finally decided to make a recall.　　As the recall was not sold in the Chinese market, Toyota China said the recall did not involve the Chinese market.　　Next round to Lexus?　　It is reported that the 2010 Prius brake system problems in the same time, because the high-end brand Lexus part of the car using the same brake system, Toyota has two hybrid luxury sedan carried out a survey, including the Lexus Lexus hybrid model. Authorities in Japan's Ministry of Land and Transport said Toyota had launched an investigation into the possible brakes on the Lexus Lexus hybrid model in the US and Japan. It is reported that the Lexus Lexus hybrid car is goingIt was released at the beginning of last year, with about 15,000 vehicles sold in Japan and North America. International market reaction Chrysler: Price-cutting for Toyota customers January 29, Chrysler's new preferential policy shows that before March 1, 2010, Chrysler to plan to buy Chrysler, Dodge or Jeep brand trucks of Toyota Sienna, Tacoma and Tundra users offer a 1000 dollar discount.　　In addition, a 1000-dollar discount from Chrysler is also available if a user who leases Toyota's full time shifts to leasing any Chrysler, Dodge, or Jeep branded car. General Motors: Help owners buy out Toyota leases January 27 said the company will pay Toyota owners up to 1000 dollars, or provide interest-free loans to convert to GM cars or trucks.　　General Motors ' promotions start January 27 and will continue into February. Under the agreement, GM will pay as much as $1000 to help buy out Toyota leases if customers pay in cash to help pay. Or if customers want to finance GM's cars, they will receive an interest-free loan for 5 years.　　Customers are not allowed to get 1000 dollars and finance at the same time. Ford: Ford motor, which follows GM's lead, said it would provide 1000 of billions of dollars in cash for new customers who originally bought or rented Toyota to win customers from other car brands such as Toyota. The stimulus applies to customers who sell Toyota cars (including Toyota and its Lexus and Scion branded cars) and Honda (and its Acura brand) for 1995-2010 years.