Traditional advertising companies need to transform data-driven is the new core

If 2010 is the Grannian of mobile Internet, then 2011 is ushering in its blowout period. Data show that 2012, China Mobile internet advertising Scale from 2010 to 1.7 billion yuan to 5.5 billion yuan.　　The surge in sentiment, huge investment, and the influx of entrepreneurs, in the recent year alone, several companies in the industry have announced the financing of tens of millions of dollars respectively. The digital media cake has been more and more big, but unlike in the past, relying on traditional advertising content creative strategy and purchasing ability, has been unable to meet the current media development marketing needs. This is because the development of digital media is the most important data-driven, whether the Internet or mobile internet, are made up of a huge amount of data.　　In order to help advertisers find the target users who meet their brand demands, it is necessary to analyze the Internet users and their behavioral characteristics in real time and accurately. For example, an IT class E-commerce site, there are a number of search engine variant keywords have several, "U disk, USB flash drive, Yupan, mobile Storage, mobile memory card, Flash card ...", plus brand, configuration parameters, appearance, attributes and so on a variety of keywords, there may be thousands of keywords.　　However, the search behavior of netizens is changeable, how to find out the rule from this changeable behavior, find out the most valuable information to The advertiser is especially key. As the leading digital media marketing company in China, Edersch (adsage) has the core advantage of new media, namely the huge Internet database and excellent data analysis ability, developed the first domestic officially released SEM tool--adsage for Search (AFS). This powerful core advantage has also enabled Adsage to become a leader in SEM industry since entering the Chinese market in 2007.　　Now Adsage has a large number of domestic advertisers to provide comprehensive search engine marketing services, management more than 600 million yuan in the amount of advertising. And with the iphone, IPad, Android and other mobile terminals hot, along with the user's composition and behavior changes and the new application of a large number of emerging, mobile internet began to become a new carrier of marketing information dissemination.　　The emergence of new media and channels of communication also makes it necessary for media companies to adjust their positions to meet the changing needs of their customers. Everything is changing, Edersch (Adsage) is also changing to adapt to this "unprecedented" media environment. In addition to its core strengths, Adsage has invested and is laying out new areas. This includes the launch of the Hyper-Advertising Alliance platform Pubsage, the mobile Ad Alliance platform Mobisage, and social media marketing AFP.　　The launch of these new businesses has also enabled Adsage to transform from a professional SEM service company into a versatile advertising service that spans all digital media marketing. Pubsage is a webmaster-oriented Super AD Alliance platform, the system will automatically target different users and page special, test the different styles of advertising display scheme. If you find that some users of a certain style of advertising click rate is very high, it will be the proportion of this style increase, and conversely reduce the proportion of the drop. In this process, the system can continuously participate in the comparison, in order to achieve better optimization effect.　　After the style optimization, the advertising clicks can be significantly improved, to help site owners for the site to maximize the efficiency of matching ads, accurate delivery, so as to obtain higher income. After three years of focus on mobile internet advertising, Adsage also launched a new generation of mobisage advertising platforms using mobile Internet platform technology. In just a few months, Mobisage has covered more than 90% of the country's ipad mobile terminals, becoming the first choice for developers and advertisers to enter the mobile internet.　　Mobisage can achieve such impressive results, but also inseparable from adsage years of advertising marketing experience, as well as real-time data analysis based on the implementation of precision marketing. Mobisage provides developers with an easily implanted SDK and divides 70% of their profits into developers, and 70% is the highest level of data available for all advertising platforms.　　It has the information tracking function, can track the user's stay time, the device type, the user in the application more attention which part and so on, and will carry on the analysis processing to the massive information which traces to, finally forms the detailed report to the developer, causes the developer to carry on the product update upgrade more pertinently. AFP is the Adsage developed a set of professional advertising customers, the only in the world to provide across the Facebook, Google, Bing and other platforms of advertising management and optimization tools. It can enable users to achieve the barrier-free placement of each platform optimization and management work, can effectively enhance the advertiser's advertising effectiveness and efficiency.　　The AFP tool, which combines search and social functions, also makes Adsage the only company in Asia to work with Facebook on advertising management. As you can see, the entire Internet sector is merging with traditional media, which requires an integration. In this integration process, how to mining data value, how to do processing and analysis is the core key. And, with this core at the same time, with the continuous development of the Internet to make corresponding changes, is a new media development of the future road. Undoubtedly, Adsage, a new enterprise focused on digital media marketing, is leading the trend of Internet business innovation.