Traditional electric dealers have a "bubble" price war and the continuing electric business war should return to value

Oriental Network April 19 News: According to the "Morning News" report, "0 yuan to buy", "special purchase", yesterday to suning easy to buy, Gome online led by the current round of the electric business War began. Dangdang, Amazon and some vertical manufacturers also take the opportunity to launch a spring special event. Suning Chairman Jindong Even more is artillery: The traditional electric dealer has the froth, the price war also must fight down. At the same time, Suning Tesco executive vice President Li Bin also for the promotional pep.

Suning: Fully stocked in various fields

In addition to digital products, computers, mobile phones and large household appliances and other life "bulky", suning easy to buy has covered department stores, daily necessities, air tickets, hotels, recharge, mother and child, beauty makeup and other daily life in various fields. Official online, yesterday, the reporter found that the first large-scale promotion this year is mainly for small pieces of daily necessities to carry out, with the main needs of netizens closely related, including the new summer clothing, and avian flu epidemic associated with hand sanitizer, air purifier. These daily necessities are up to 10 times times the amount of stock, and Microsoft has just started Surface Pro Stock also reached 30,000 units. According to the statistics of the last night by Suning, the order amount of more than 1 million orders, sales growth of nearly 5 times times year-on-year; among them, daily necessities, apparel, beauty makeup sales increased more than 8 times times, maternal and infant products are a leap in growth, compared with the same period last year increased by more than 10 times times.

And in order to give its nearly two weeks of "big promotion" to inspire morale, Suning easy to buy executive Vice President Li Bin and updated his microblog, "51 Golden Week approaching, the market demand, let consumers is glorious!" If you don't follow me, I'll let it go! "At the same time, he also wrote a letter to each employee:" Cloud business First, in the name of youth, to the traditional electricity business announced that the electricity business more than the internet!

Suningyun (002024, share bar) Group Co., Ltd. chairman Jindong said, "The electricity business should return to the value of war, but now play a" price war "is also possible." "For Suning's current implementation of the" Shop + Dealer + retail service provider "of the cloud business model he is very confident," traditional retailers must be transformed, and the traditional electronic commerce bubble is not sustainable, our cloud business model will provide a new model for the industry. " ”

Gome: Price war does not disappear anytime soon

Yesterday April 18 to promote the day, Gome online also fire "Lee" full, assemble 1 billion rebate resources to repay the consumer vigorously. During this period Dangdang, Amazon and some of the vertical companies, but also launched a spring preferential for the theme of the big promotion activities. Gome Online spokesman Pengliang said that the electricity business needs a rational competitive environment, but from the market structure, in the absence of the electricity quotient of the premise, to seize the largest market share is still the first priority, so the short-term price war will not disappear; however, the current electricity price war is not simply low price competition, In allowing consumers to directly feel the price advantage, while providing users with valuable products or services. [News Analysis]

Traditional retailers face transformation

China Chain Management Association released the "2012 Annual Industry Development Survey." The survey showed that the 2012 chain hundred strong sales volume reached 1.87 trillion yuan, an increase of 10.8%, the second consecutive year slower than the total retail consumption of social goods growth. The slowest year of growth over the years was also slower than the 14.2% per cent increase in total retail sales of consumer goods, with stores growing at 8%, the slowest year since the hundred-strong statistics. All this shows that the traditional retail enterprises have shown signs of slowing growth, to continue to maintain high-speed development, traditional retail enterprises must be transformed.