Traditional enterprises ' springtime experience and talents become bottleneck in electric power business

Traditional footwear enterprises to try E-commerce will be an irreversible trend, the future of 20 to 30, all enterprises will become an Internet enterprise, the Internet will become like hydroelectric power into the ubiquitous infrastructure, throughout the development of every enterprise.

In this context, e-commerce has become a general direction in front of all the traditional shoes and clothing enterprises, but it should be emphasized that the traditional enterprises to enter electronic commerce is not entirely from the beginning, because from the essence of E-commerce, its core is still the process of commodity circulation, but the form of circulation has undergone a certain change, Despite the intensification of competition in recent years, industry within the marketing war, price war and flow of war, electric business has been widely mentioned in the cold winter, but the final competition of the electricity business is to upstream supply and channel supply chain control, and this is precisely the traditional enterprises accumulated over the years the biggest advantage, It is also the biggest disadvantage of the pure electric business enterprise.

The fact also validates the above inference, in the U.S. online retail 500 list, more than 80% of the companies are traditional brand online business sector, the U.S. electric business market pattern for domestic e-commerce development of reference meaning self-evident, this also for the traditional enterprises in the competition with pure e-commerce manufacturers to add a certain confidence. In the footwear industry, hundred Li, Kappa, Li Ning, Uniqlo, the Chinese, Nine Shepherd King, Yintai department stores and other traditional enterprises have also entered the bureau. Among them, hundred Li, Yintai department store investment and Silver Thai network in their respective fields showed a strong momentum of development, in a relatively short period of time has grown into a niche industry leader has to face the competitor.

Although there are traditional enterprises to enter the typical e-commerce, but on the whole, the vast majority of traditional footwear enterprises in the response to e-commerce significantly lag, in a variety of practical problems under the troubled wandering. In this regard, there are insiders believe that the traditional footwear enterprises if only to stay in the Yeh stage, and do not conform to the trend of industrial upgrading, with the passage of time, not only the original gain market share will continue to be the erosion of the electricity quotient, and the later the time to enter the electricity business, operating and development of the constraints and various practical problems will be more, By then, the traditional shoes and clothing enterprises in the market environment will be more passive, the situation is extremely grim.

What is the biggest obstacle to the traditional footwear enterprises ' involvement in E-commerce, summed up no matter is the electrical business experience and talent, as a result of the lack of e-commerce for their own clear positioning and overall planning, resulting in the transition in the way all kinds of problems surfaced, this is the shoe clothing enterprises in the road to upgrade the biggest obstacle.

It is normal to have difficulties, the key is to find a reasonable solution. In order to help traditional footwear enterprises to effectively enter E-commerce, the use of electric power channels to achieve "goods through the world", while helping the pure electric business enterprises to solve the problem of supply chain, promote the seamless cooperation in the footwear business E-commerce industry, Quanzhou People's government United Global Shoes Network will be held April 17-18th in Quanzhou 2012 China Footwear Industry Summit ", there will be more than 60 electric business platform, 400 footwear brand enterprises, more than 800 high-level entrepreneurs to attend the summit." For more information, please click: www.shoes.net.cn/2012/.

According to the reporter understand, the summit contractor one of the global shoe Network has been committed to promote traditional enterprises and electrical business of deep cooperation, in the project docking, marketing promotion play a wide range of role, it is the only shoe industry selected by the State Ministry of Commerce, the list of E-commerce demonstration Enterprises in Quanzhou, the local leading enterprises, Amoy shoes NET is awarded " 2012 China Footwear Service Industry Summit honor partner. The summit has been successfully held two sessions, in addition to the previous years, shoes and clothing industry to develop the experience of the electric manufacturers to summarize, more footwear enterprises to provide learning, exchange and procurement docking platform, this year this feature embodies more obvious, in order to maximize the integration of resources, the Summit period, Quanzhou People's government and the Quanzhou Economic and Trade Commission will also hold trade and industry enterprises and the network business Platform docking meeting, that is, famous brands into the network, the traditional enterprises can take this activity to quickly open up and occupy the online emerging channels, while the electric business enterprises can obtain more sources of supply, to make up for the short board in the system.