Traditional industry to enter the platform of electric business need to ponder

Today many traditional enterprises have entered the electric business, and there are plenty of companies with a "platform" dream.

Previous and domestic NYSE listed boss Exchange http://www.aliyun.com/zixun/aggregation/8063.html "> Platform operation." With her logic, if you sell products through the Internet, you need to make a lot of investment in the network marketing platform. and do network platform, only need one-time input, can permanently attract customers to this platform consumption.

I was very surprised to hear her logic. There are still a lot of business owners who can't deny that they think like her.

In fact, the traditional industry to enter the Internet for two purposes:

First, through the network to sell products, second, to do the network platform, with the help of the platform to sell their products

First, if the sale of products need to consider, the balance of sales channels.

If you sell a product you just need to build a corporate marketing site, but consider the price balance between online and offline channels. If the price is too low, will affect the offline channel, if the same as the market, online is not competitive, your network platform does not play a role. This is easy to form a line under the constraints of the other, like I mentioned before the gome to enter the electricity business (of course, Gome's solution is to buy Bowser, using two sets of price system).

Second, if the platform needs to be considered, platform objectivity, professional operation and platform investment.

A Objectivity:

The balance between their own products and competing goods in the form of a platform.

As I mentioned before, content is one of the core elements of the Internet user experience, from the positioning of product sales, if the core of the content of the Electronic Business platform is the fullness of the product line. Life Tips

In the actual operation process, I found that a lot of business owners in the platform to build the process, not only have their own products, while the platform has competing products, but the main push their own products, so the platform has lost objectivity. For a platform that loses objectivity, its vitality can be thought of.

B Specialized Operation:

If it is selling products, only need to build network marketing platform.

And do the platform, that investment is not only network marketing, but also need to have technology, products, operations and many other aspects of investment, this is tantamount to a new set up a new project, so not to expand profit growth, but to open up a new market breakthrough.

So the traditional industry to enter the platform, to combine their own conditions, to see the product for the Internet market range. Of course, the tradition can also help companies operating platform to cooperate with each other, on the one hand to reduce the business process in the Detour, the other side also reduced a large number of operational costs of investment.

C Market Input

Public week, the Internet platform for higher profit barriers to the dominant capital market, in the concentration of burning money today, a large number of market investment will become the bottleneck of platform growth, too much investment, for the main line under the traditional industry, I am afraid it is difficult. Investment too little and difficult to see effect, lost the purpose of the station.

Therefore, the traditional enterprises to enter the platform, to combine the characteristics of their products and market scope to consider synthetically.