Traditional travel agencies are further accelerating the pace of building O2O

Beijing Business Daily (Reporter He Chenhui) Traditional travel agencies are further accelerating the pace of construction of O2O and frequent travel experience shops, but the actual results are yet to be tested.

China Merchants International Travel Service Co., Ltd. (hereinafter referred to as "CITS") has opened its first experience shop in Xidan. Although many core business district passenger flow brought, but the Beijing Commercial Daily reporter found that the experience of the site did not provide online and offline integration services, experience stores and ordinary stores are no different. Insiders believe that the traditional experience of travel agencies mostly "surface effort", gimmicks than the essence.

Beijing Commercial Daily reporter interviewed found that CMB C2O experience store located in Xidan Gyeonggi-do and Huayuan Street junction, east of Xidan North Street, the experience of the store is not large, divided into two floors, the upper is the internal work area , Downstairs area of ​​about 20 square meters, with two consulting desks and two self-operated machines, but the machine has not been put into use. Into the store consulting tourists, still get information through the counselor.

Cheng Chenguo, deputy general manager of Chengcheng said that the opening of the experience store, on the one hand, is to cooperate with enterprises to expand the mass market, to enhance fame; the other hand, take this opportunity to gradually improve the construction of online business development.

According to reports, in addition to the official website, CITS also went online in November last year, rabbit Amoy network, mainly for free travel fliers visa business. However, due to the immaturity of online services, the main business of China International Travel Service currently runs online.

O2O all called "Online To Offline" or "Offline To Online", refers to the online and offline business model integration. For the traditional travel agencies, it is to offline business opportunities and the Internet combine to make the Internet a forex trading offline. This offline service can be used online to Showmanship, consumers can use online screening services, online settlement, to promote large-scale enterprise development. To achieve the online and offline interaction needs to be based on the ability of a certain line. Obviously, the CITS online service also failed to meet the requirements.

Into the city also admits that at present, CMB's online business has not yet fully realized online one-stop, then gradually improve the relevant business. "After the O2O model has been improved, procedures such as payment and contract signing should all be completed online, with the materials delivered by courier."

At present, many travel agencies, including Jinjiang Tourism, Caesar Tourism and CYTS, have set up O2O experience stores. However, due to the restriction of online service levels, travel agency O2O experience shops have been criticized as gimmicks more than realities more than once.