Travel sites need to pay more attention to customer experience

Online tourism services, for the importance of customer experience, many practitioners have a very deep experience, and for online customer experience, because it is difficult to measure and "perceive", often does not attract enough attention or not to allow customers to produce a good experience.

Customer experience is a very complex psychological and perceptual process, and to provide customers with a satisfactory experience is sometimes very simple things. For example, in some travel sites booking hotels, tickets, often required to log in or register, otherwise it can not go to the next step, which makes some customers stormed away.

December 13, 2007 to participate in China's Booking Alliance Fourth Forum found that some tourism sites have changed the past "strong" posture, customers can choose not to log in or not registered members, click on "Direct booking" can be booked. Travel website This practice leaves the customer more free choice space, easy lets the customer produce "the goodwill".

When using a travel site, customers often perform specific tasks, and they do not care about the site or its membership. If they are not allowed to become members to provide services, will generally attract resentment. Generally speaking, the customer needs to meet the needs of a good customer experience as the premise, so the customer experience-oriented content settings and process design, tourism sites need to consider one of the important issues. It is suggested that the tourism website can more from the customer experience angle, re-examine its own website design and make appropriate improvement to enhance the customer experience level, and then improve the user stickiness.