Trendy media is moving from offline media to community O2O platform

    domain name City (domain.cn) January 29 News, a few years, the concept of O2O has been deeply rooted. In the vertical field of the O2O exerting force, the Community O2O platform also flocked out. After the community 001, Ding Dong Community, worry-free community, the western trendy media also began exerting force, a few days ago to get 60 million yuan Angel round investment news, trendy media is from the offline media into the community O2O platform.

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    Community O2O The imagination is closed-loop, users online on the platform for product or service screening, online payment, then offline consumption. This model has narrowed the distance between us and the merchant, forming a service and payment closed loop. such as now have a nail door, massage the door, laundry door-to-door to take and so on O2O new play.
 
    However, there are hundreds of billions of market space behind O2O door-to-door service, who can get a large number of home users through a service or product, and the future business value will be limitless. Unlike some specific business, some communities O2O at the outset to focus on this "omnipotent" community platform model. The future can be in these community O2O platform to achieve "one-stop" shopping, buy daily necessities and services, rice and oil salt, snack fruits, washing department stores, domestic services, maintenance services and so on.
 
    Trendy Community founder Zhang Jico said: "At present the Community O2O concept, the direction did not see clearly, the work is very bitter force, war to fight." "Community O2O are viewed by most investors and entrepreneurs as the next trillion-tier market." So we also use billions of dollars to explore the profit model, there are services from the property, there are errands, receive goods, have to do community electric business, have to engage in social, have to do a comprehensive platform, but also do a heavy vertical, but are still in the exploratory period.
 
    If 2014 is the year of the O2O, then 2015 is O2O into the knockout phase of the Red Sea. At this point in time, why should the trendy community come in to explore this mixed water? Zhang Jico, founder of the former said, although some community O2O business life is difficult, looking at the United States Instacar Company and more than 200 million U.S. dollars, the community O2O there is hope.
 
    In his view, there are several new needs for community O2O development: First, data show that when the per capita GDP is over 3000 dollars, consumption starts from the central business to the community; second, curtilage female otaku more, people become lazy, what all want to let others help themselves dry Finally, it is affordable, community O2O can shorten the intermediate link between goods and services, for consumers to save costs.
 
    Trendy district how to play Ding Dong Community start with social, Community 001 to community shopping as the starting point, and customers in the vicinity of the Community ultra cooperation, with its own courier, in the customer through the telephone and network platform after a single, Delivery of 5 km range of goods within 1 hours.
 
    new fashion community initiatedPeople Zhang Jico that, unlike the Community 001, Ding-dong Community "online community + Online integration" mode, the trendy community is "software + hardware", "Service + advertising" mode, trendy community will be in the community into the elevator installed LED screen, the mobile phone and led dual-screen interaction, the flow of each other.
 
    by trendy community, the idea is that in the community, information flow, logistics, capital flow are in demand, in these three directions will produce excellent community O2O projects. The communication of information and the combination of O2O service is the next tuyere. The Community integrated service platform with certain media attributes will be produced, that is, the outlet of advertising in community life Circle can be grasped, and the community service platform can be formed.
 
    Trendy community from the advantages of trendy media Group, to create a unique offline advertising screen + online O2O integrated service platform of soft and hard combination of community user eco-circle model. With many community O2O from the line to start different, a new trendy community is the heavy mode, from the line to the line of diversion volume.
 
    Specifically, through the LED screen under the strong promotion, to the online software diversion, so as to achieve from line to line on the reverse O2O, to achieve online user interaction, complete the transaction closed loop, in the whole process of community as a unit, the family is the entrance, There is no link between the products and services to achieve the transaction closed loop.
 
    Former founder Zhang Jico said that the profit model of the trendy community is also very clear, in addition to offline LED screen and software interaction, will generate advertising revenue or sales of goods into the outside, The future of online O2O service orders and delivery of goods will be the main source of revenue for the trendy community.
 
    It is understood that the development strategy of trendy community is "the countryside surrounds the city", first make Chongqing, then other second-tier cities, and eventually expand to the national one or two-line cities. Trendy community using trendy media group in Sichuan media advantage, relying on the residential elevator LED screen and other channels, the community households and all kinds of businesses connected to build a peasant household, factories, craftsmen, merchants directly to the Family Service platform, to provide the most suitable for community residents O2O Services, At the same time through the advertising model to help businesses to do business customers doorstep.