Triple: The Stick of culture

Dialogue Life • Reading and Learning Sanlian Co., Ltd. Editor-in-Chief Lixin from the 30 's Life bookstore in Shanghai Alley, to today's located in the east of the Chinese Art Museum life, Reading and Learning Sanlian Co., Ltd., this past 80 years of wind and rain years of publishing house, peremptory become an old brand in the publishing world. What is the power to make this triple-century old brand status Kuiranbudong?　　The reporter made a special visit to Lixin, chief editor.　　Shang Pao: What is the secret of the triple 80 standing? Lixin: Sanlian was known as the spiritual home of intellectuals. From this point of view, more representative of the reform and opening up to today's more than 30 years of history.　　In this process, Sanlian special emphasis on cultural adherence, emphasis on the quality of the publication and taste, emphasizing the provision of high-grade food for the reader. But today I would like to use the "Torrent Yong Jin" four words to summarize the 80-year history of the triple. The eight words "humanistic spirit and intellectual wisdom" are a kind of cultural ideal of the triple people.　　The humanistic spirit runs through the publications of the Times, as well as in today's publications. Business newspaper: For the main academic publishing of the triple, the quality of books, academic standards and editorial quality is the lifeblood of the Triple also published the "published norms of scholarly works."　　So how do you weigh the relationship between academic value, cultural value and business value? Lixin: There is a certain contradiction between academic value and commercial value, but when the brand has a certain influence, the contradiction will be transformed. Triple under the Academic Publishing Branch, cultural publishing Branch, integrated publishing Branch, the mass publishing center, etc., is according to the type of publication to the division. Academic publishing Branch, we require more than 80% of academic works. At least this year, the most dynamic is the academic branch, and the economic benefits are likely to be the best academic branch.　　In the past few years of performance appraisal, the academic publishing division is the highest prize. Why should we emphasize the publication of academic works, precisely because this set of norms in the maintenance of our brand, this is our lifeline. It is precisely because of this that we do not now feel that academic publishing is difficult to maintain, without this crisis. The academic books of other publishers are printed at most two thousand or three thousand copies, even if sold, it is difficult to preserve capital. And in the triple, six thousand or seven thousand volume of the printing volume is still low, many books can be printed to tens of thousands of copies.　　Therefore, you maintain, cherish this brand, it can bring you great benefits.　　Business newspaper: Triple Tao excited bookstore has become a cultural landmark in Beijing, but also because of the network bookstore low-priced sales and rent too high encountered development bottlenecks, then what is the magic weapon to save the Triple Tao Fen bookstore? Lixin: The bookstore should now say that the operation is good, but the middle has undergone a lot of twists and turns. 1996 Bookstore was set up, the first year and the second year flat, the next more than 10 years are losses, 2011 years to turn the deficit into surplus. This is thanks to our reform of the bookstore. The original bookstore by the Beijing Triple and Hong Kong Triple joint venture, now converted into state-owned bookstore, publishing house to take out a large amount of money to supplement the bookstore loss. Secondly, we have laid off the bookstore,The original 80 employees we left only 30 people, secondly, we put the second floor of 600 square meters to the carving time, returned a part of the funds. Now bookstore turnover can have more than 30,000 yuan a day, a lot of varieties rich, turnover than the previous two years. It is not only a window to connect with readers, but also a cultural landmark, for the triple brand and image play a good role in maintaining.　　Triple emphasis dedicated service for the reader, the pursuit of intellectual home, the triple Open Bookstore is also a cultural heritage, in line with the concept of triple. Shang Pao: Where is the main revenue channel for the current triple? In addition to book publishing, Sales, magazine sale, copyright transactions, whether there are other revenue?　　What is the operating status of the triple in recent years? Lixin: Now triple is walking on two legs, while the book is on one side.　　We have 4 kinds of magazines, of which "triple Life weekly" and "reading" do very well, "triple life Weekly" has become the main pillar of the publication. In recent years, the triple book profit greatly improved. 2008, the profit is about 10 million yuan, 2011 to 33 million, this year may be close to 40 million yuan, the prospect is very good. In order to further develop, the internal mechanism reform, the establishment of a branch system, the implementation of a new performance appraisal method, mobilizing enthusiasm, encourage everyone to innovate, create social and economic benefits. Create a number of distribution channels, and five provinces four cities to establish a strategic partnership in the distribution, and when, excellence are in cooperation. Looking for new growth points, such as the establishment of Shanghai branch, the establishment of the Triple International Company, are entities of the branch.　　520 publications were published in 2011 and may reach more than 600 this year.　　Shang Pao: What are the major plans for the future triple? Lixin: In the past, we walked a fine route, small and special. However, in the context of today's economic restructuring, the triple also has to go through restructuring, while the Chinese publishing group is about to be listed.　　As a listed company, it is necessary to operate according to the development mode of the listed company, the triple is not only small but special, it is important to develop, medium and excellent, and to pursue the requisite scale. Chinese publishing groups are also under great pressure to increase sales and profits by more than 10% a year. We should emphasize the Torrent Yong Jin, pay attention to method. Today, we must recognize the situation and keep up with the situation. We believe that the development of the triple will be very good. The final aim is to develop to a large and strong.　　The brand must adhere to, in this premise, we must gradually to the large-scale development. Commercial newspaper reporter Chelanland