Tuo Tuo workers Dufei: The adverse days of fresh electricity dealers do not follow suit to make money

In the late 16th century of the great sailing era, when the Netherlands introduced tulips from the western Asian peninsula, the Tulip mania brought Amsterdam's fishing village into the golden Age, but as the tulip bubble burst, the status of the former World Financial centre ceased to exist. Since then, the tulip bubble has been likened to a frenzy of speculation, which is ubiquitous. At present, the hottest non-agricultural raw species in the vertical electric business, but in the frenzy, Tuo Tuo workers remain calm, scale for us is not the most important "Tuo Tuo, CEO of Dufei has been to send a representative of the Commercial Road, said reporters. I believe that in the whole industry or to follow the benign development, if you do not have a reasonable profit model, there is no sustainable way to gain profits, what will be a few years later? Would you like to pack it up and sell it to Jingdong? No, this time has passed. We often say a word to do their own, do not follow suit, to imitate, to make money. "Electric business insiders should understand, sound, pragmatic is the characteristics of Dufei, in July 2012, before joining the Tuo Tuo workers in the Red Child Mall as general manager, and then forward is in the HC network engaged in research and analysis work, has accumulated more than 10 years of experience in the electric trader." Looking around, whether it is the cat, Jing Dong, only goods will even Tuo Tuo industry colleagues Shun Fung optimization, the original life they stood in the Tuyere, "who does not go to do the scale?" Why did Tuo Tuo work in the opposite direction, this is not to reverse the sky? Tuo Tuo Industrial society compared with other peers, Tuo Tuo industry has been very low-key. From the public news, Tuo Tuo is the nine Cities group (Nasdaq listed companies) to focus on organic, safe food online supermarket. According to Dufei introduced, Tuo Tuo industrial and social positioning more in favor of agricultural electricity quotient, with some of the other manufacturers to do the production of fresh electricity has a big difference, the main thing to do is to poultry eggs and milk and vegetables, in the mode of sticking from the farm to the cold chain distribution, in the middle of the consumer, enterprise-class business-to-business, including mobile and other means to obtain users. It is provided by a unified farm and joint farms, in addition to the Beijing Pinggu self-employed farm, in the country there are 8 United farms. After a series of adjustment and deletion, Tuo tuo industry has more than 2,600 SKU, day orders in 2800-3000, last year turnover of 77 million, compared to 2012 23.5 million year-on-year growth reached 227%, the realization of a meager profit of about more than 4.6 million. Due to its limited logistics investment, the current main energy is still in the Beijing market, Beijing six ring can achieve the next day up. The region's market share accounted for 80% of total sales. The East China market is the second main battlefield of Tuo Tuo Industrial society. Heavy data light sensibility in the traditional industry a very common phenomenon is that business operators in the process of decision-making, often by virtue of their experience over the years to make decisions. As the helm of Tuo Tuo, Dufei's decision is based on data, from him to the whole team to use a set of it methods, data control methods, meticulous control of the way the risk down. Through a set of close data analysis and calculation tools to achieve scientific decision-making. At the same time they formed a new agriculturalFarming program. Dufei said the production plan of Tuo Tuo is with the sales team to set, from last November, the whole process, and then 3-6 months adjustment. The production plan subdivided into each day to produce how much, we can control, for example last year tomato history sale How much, we this year in the historical data based on the growth amplitude estimates to the total demand, then increases 15%-20% to the sales team pressure. "These data are mainly from background consumer historical data and current daily sales data." Not only that, they are also changing the existing planting plan according to the market situation. Dufei gave an example to a journalist who sent a representative for business. If we find that the production of tomatoes is more than sales, at this time we can not open the blanket of greenhouse, can not see the sun, tomatoes can be mature 3-4 days late. This time the marketing rhythm is speeding up, must sell quickly. "And so on a series of changes in the growing process of temperature, humidity to reduce loss.