Small series has actually written several articles about television, sincerely hope this article can be the last article on this topic.
It seems that in many people's eyes, television (Cable TV and Alliance IPTV) and newspapers and other media, their biggest advantage is that they are the spokesperson of the content, only through the media users can effectively see the content, and monopoly content may be the media perennial invincible the biggest magic weapon.
If this idea were to be placed until 10, it would have been quite occasional, but it would have been wishful thinking if it had been put to the present;
Because now, the Internet has become the largest content provider, the Internet is the largest media.
By borrowing the title of the book, "The Shock of the future," Toffler's masterpiece, the impact has actually occurred, and the internet is now pounding on traditional content providers: newspapers and television.
To get news, when the internet is popular in people's lives, more and more content to be published through the Internet, there are a lot of news, we are not in the television or newspapers to see, but through the internet from Sina, Tencent, NetEase see; Many comments and interpretations, we do not see from TV or newspapers, but through the Internet from the website , blogs, microblogs, and micro-letters.
Newspapers are also changing, before we read newspapers, content from news agencies and newspaper reporters, and now more and more content from experts, from the reader's news, that even the newspaper, the content can not be fully controlled, but also need more grounding gas and deep content.
In fact, there is absolutely no need to tie the production, production and supply of content together, and the production, manufacture and supply of content can be separated. To give a simple example, "The good voice of China" This program is not made by Zhejiang TV, but is broadcast by Zhejiang TV. Without Zhejiang TV, the program can be produced, not necessarily together.
If someone must put the content production, production and supply bundled together, it must not understand the advantages of division of labor, do not understand the value of cooperation.
I disagree with the view that the media can maintain a monopoly on content under the pressure of blocking and copyright.
About the ban, can operators kill us through the PC to see Youku, Baidu, Tencent video? If not, how can they ban watching TV through TV boxes?
PC, mobile phone, TV box is only the different display terminals of Internet content, display and TV is just the different display of Internet content, are end-to-end business, are IP data flow, operators can use what way to distinguish it? It has been said that the biggest advantage of the internet is openness and pluralism, the East does not light the west, by the ban on technology has no future, out of monopoly interests and by rectification to ban the future.
About copyright, if we through the PC, mobile phone to see Youku, Baidu Video does not involve copyright, why the television box to watch TV will involve copyright?
In addition, does not have the copyright to suppress the content? Not really. Copyright is only the content of the collateral, a lot of content is concerned about the dissemination, rather than copyright, and the Internet to the best platform for content dissemination.
In the internet age, we have seen a variety of content generation and the emergence of producers. Micro-movies, micro-video is a typical example, online training is also thriving, such as I recently produced in the 51CTO College LTE courses, the number of viewers has been thousands, this training is unimaginable in the traditional training.
I think that using the Internet, we can certainly see more diverse content, and in the Internet era, original content will be more valuable.