TV makers are starting to speed up market potential for video games

Absrtact: As TV content becomes richer, TV manufacturers start to speed up the market potential of video games, and gradually wade into the game industry, with the internet giant Cross-border cooperation, have launched game TV customization products, to seize the living room entertainment big screen market. February 5

As TV content became richer, TV manufacturers began to speed up the market potential of video games, and gradually waded into the game industry, with the internet giant Cross-border cooperation, have launched game TV customization products, to seize the living room entertainment big screen market.

February 5, the domestic color TV giant Hisense TV and Tencent Game announced the start of video game cooperation, the two sides will jointly create "fun" quality TV game experience platform. Industry insiders believe that the past around the living room of the big screen hardware dispute or will evolve to a video game and other fine application-oriented content war.

The vigorous development has attracted many game developers, TV manufacturers and traditional operators to join in the food market cake. At present, the size of video games in the global gaming industry to maintain the proportion of more than 30%. The industry is expected to grow to 24.3 billion dollars in 2017.

Hisense Sea Cloud CEO Yuchitao said, 2014 Hisense Intelligent Television Cumulative activation volume has reached 8 million units, accounting for the mainstream of domestic manufacturers of intelligent TV 26%, is expected to 2017 Hisense Intelligent TV stock will break through 30 million, cumulative activation will break through 28 million units, Which game users are expected to break 13 million.

Industry insiders said that, due to the content of the homogeneity of serious, lack of quality and other reasons, video games for a long period of time are in a tepid state, in this context, Hisense Intelligent TV proposed five development operating standards, rewrite the industry development endorsement.

For the cross-border cooperation between the two sides, Tencent game marketing director Liao that: "Tencent game will be access to have billion units of the account system and interactive technology and other soft power, and Hisense together to create a PC-side, mobile terminals, intelligent TV Terminal Cross-platform Comprehensive experience of the quality of the game experience platform.

Data show that with the domestic smart TV, set-top boxes and other hardware equipment, the industry is expected to 2017 video game market size is expected to break through 30 billion. Broad market prospects, driving many home appliances companies have started the Nuggets this blue sea, a number of game TV together listing.

Prior to this, TCL announced that with Jingdong, the world's top game supplier Gameloft to launch the TCL game Eco-Circle Strategic Alliance, launched game TV. Konka also said that the company and Tencent Games will be launched in cooperation with easy TV game television. Hisense Electrical Appliances also launched a new TV in ChinaJoy last year, and announced that Microsoft's Xbox CJ Show is the official designated TV products partner, with the help of Microsoft Xbox One product display big screen game.

Yuchitao said that the purpose of the cooperation between Hisense and Tencent is not to monopolize the market, to seize the site, but to give full play to their respective industrial advantages, to create a benign development of the video game Ecological Circle.

Industry insiders believe that from the beginning of 2015, starting from the standardization of Visual tour operation, video games will enter the 2.0 era, is the great era of video games. Because of the huge size of the game industry, many industries are "coveted" this piece of cake. and television because of its big screen advantage, attracted many internet giants and television manufacturers actively seek cooperation.