Twitter will make a big facelift to attract new users

Recently, Twitter as a social-junction giant company, each of its new trends are affecting users and the industry's eyes, Twitter announced a large-scale revision of microblogging services, and add new features to better attract users.

Jack Dorsey, the Twitter co-founder Dorsey, returned to the company last March as executive director, the biggest change he has ever implemented since taking office. The company said in its statement that when users first registered to use the service, Twitter would automatically help them find targeted and potentially interesting information, which could be achieved by the location of the user and other signals.

Satya Patel, a Twitter executive at the San Francisco press conference, Yas Petre: "It's not just a visual redesign, it's also a concept reengineering that will make it easier for new 1 billion users to access Twitter in the future." ”

In the @connection interface, the top left of the page lists people who refer to me (mentions). In the Interactive (Consortium) column on the right, the latest trends of the followers are included.

In the Exploration (Discover) Form, users will be given more options to see what is happening on Twitter and around friends. New Twitter features

Twitter has updated some important features, including new apps for iOS and Android. A major change in the main idea of design is how users should classify the information they think are important, and what the most important information should be in the message they send.

For example, Twitter decided to link its services to the "home" and reshape the "tagging" concept to make it a "Discover" tool.

Twitter's definition of the home page is: "On the home page, you can see the microblog of the person you're looking at (Follow)." There will be a personal collection of tweets, including the latest news, comments, and source information you care about. Today, users can see the information they care about more easily and quickly. As long as from the left to enter the function of concern, you can directly see the relevant information. It also allows you to integrate photos, videos, and conversations directly into your microblog, and users can have a clear picture of all the relevant content. Now all the information on the home page can be consistent on computers, iphones and Android phones. ”

Twitter executives say their goal is to link offline stories and the entire web to Twitter. In other words, Twitter wants to further integrate the two main features of user-created content: @ Reply and # tags.

Although the number of Twitter users is now more than 100 million, many people still do not understand the meaning of these two important symbols. So the current combination of these two symbols is the next stop for Twitter to guide the user experience.

After the revision, users can see the two iconic features in the top navigation bar. If the user clicks on "@Connect", they will see a page showing all the single events directly related to the user. The use of the @ flag in the page will no longer be as important as it used to be, making it easier for new users to understand and accept.

The current default page is for "consolidation," where all activities related to the user are remitted to the stream, replacing the "@Mentions (refer to me) and others" in previous versions, and the @mentions feature is now a secondary option. To further display the relevant information to the user, the page also includes a "Recommended content box", which is located on the right side, can be entered by the user's own label keywords.

Twitter also launched its first brand page, with the goal of capturing more advertisers from Facebook.

In addition, Twitter claims that no matter where the user accesses the home page, they will be able to get the same experience. This means that through the "home page", users can log in to different places using tools including computers and mobile devices, and see the same information.

Twitter is very concerned about the importance of images and videos to users, so Twitter allows users to display responses, pictures, videos, etc. on any microblog.

New list selection for user-friendly content personalization

In the new design, Twitter is particularly focused on the concept of Innovation: List selection (tabbed sections).

First of all, in the "Home page", users can see the latest updates of all micro-blog, you can open micro-blog information, and view pictures and videos. Second, in the Connect list, the user can participate in the conversation, meaning that the contact list can quickly see new followers (follwers) and all the actions of these followers in the Twitter update.

There is also a Discover list, which is actually a variant of the traditional label, which Twitter says will allow the display to be more personalized. Twitter says: "When users use the Discovery list, they look at a series of results that reflect the user's interest, which is tailored to the user's current location, concerns, and what is happening in the world." The more users use Twitter, the more perfect the form will be to provide users with more appropriate content. ”

New brand page development advertising business

Facebook has launched its own brand page to make it easier for large advertisers to effectively use pages and users to get in touch, and now Twitter has launched its own branding page to challenge Facebook in the advertising marketplace.

Twitter's newest advertising service will have two main elements: first, they can adorn advertisers ' trademarks with large custom headers, and each brand can decide the content of the advertising at the top of the timeline, according to the American magazine Advertising Age. Second, advertisers can withdraw the "@ reply" and other content. While some advertisers want to keep in touch with users, another purpose of Twitter's design is to ensure that critical information is not diluted by too many responses.

There are 21 advertising partners involved in the current Twitter brand page, including Coca-Cola, Chevrolet, McDonald's, Nike, Pepsi and Verizon Communications.