Two hand 1+1 more than 2

Abstract: This year's Tencent is particularly busy, the pace of foreign investment has not stopped. October 31, Tencent announced strategic investment in domestic leading social networking site happy NET, and to carry out strategic cooperation between the two sides to create a one-stop open social platform, committed to a wide

Tencent is particularly busy this year, the pace of foreign investment has not stopped.

October 31, Tencent announced strategic investment in domestic leading social networking site happy NET, and to carry out strategic cooperation between the two sides to create a one-stop open social platform, dedicated to the vast number of SNS users to provide the most colorful and intimate product experience.

Tencent and happy hand, no doubt let once rage "steal vegetables" specialist has a bigger backer, happy net white-collar users and Tencent QQ two or three line of the city's netizens overlap intertwined, this strong cooperation between the domestic SNS community site to see the future development of the dawn.

Two hand 1+1 more than 2

It is understood that Tencent, as one of the largest Internet integrated service providers, its products are numerous, with huge capital Tencent began its strategic layout this year, and repeatedly shot for mergers and acquisitions and investment.

Data show that Tencent's foreign investment and equity investment this year as many as 40, covering a wide range of areas. The acquisition of happy Net is also the reason the company has QQ such community sites.

By the end of June 2011, Tencent's QQ space for the vast number of users with 531 million active accounts, white-collar and college students for the network of Friends have 129 million active accounts.

Tencent's investment net of the channel is through a happy net issue of new shares into Tencent as a strategic investor, based on commercial reasons, the two sides did not disclose the specific amount of investment and share proportion and other details. After the completion of the transaction, Happy Net management team is still the company's largest shareholder, continuous management of happy net, the company will also maintain the strategic direction of development, independent development. And through this strategic partnership, Tencent and happy net will enhance the cooperation between the two sides on the social platform, while the third party application developers will be able to simultaneously access and operate their Internet applications on the open platform of Tencent and Kaixin, providing users with richer product choices and improving the efficiency of third-party application developers.

Tencent President Lau said: "Happy net to the user experience of the pursuit and openness of the attitude and we are very fit, the investment is Tencent open platform strategy for further implementation and upgrading." ”

Feng Po, a group analyst who was interviewed by the Securities Daily, said Tencent and happy net two enterprises cooperation, can make the two sides to achieve complementary resources, such as brand promotion, user resources sharing and other aspects of deep cooperation, can strengthen their respective areas of market position, is expected to play a 1+1>2 effect.

Feng Po said Tencent's current strategic focus is on building an open platform, and proposing to make its social platform cover three areas, namely, communications (including QQ and email), social networks (including Tencent friends and QQ space) and social media (Tencent Weibo), and the full integration of different modules. And the acquisition of happy Net, is to build a social network platform an important step.

In this regard, the Qing branch of senior analyst Zhangyanan in the "Securities daily" reporter interview, for Tencent and happy net cooperation show optimistic, said the two sides will be a total win situation.

Zhangyanan said that Tencent's recent foreign investment and strategic cooperation are based on the company's main business and make investment. NET investment will play a huge role in promoting SNS community.

Happy net higher

Mention happy NET, I believe many white-collar workers are very familiar with. When the net was just published, everyone took the "stealing food" as the greatest pleasure in the work of leisure. "The food in the ground" is ripe for work during the day, to the time of the collection, sleep at night also set the alarm clock, calculate good time to get up "steal" other people's home dishes, they also feed a puppy and hired to see the garden "employees" to look at their own that a three-acre of vegetables.

To this end, the domestic netizens also know that this site is SNS community website, however, Rage's "stealing food game" is no longer a happy net exclusive possession, and later the emergence of 001, SNS community staged a "true happy Net" war, and later, Tencent QQ also opened the "stealing vegetables" function, Hundreds of millions of netizens in QQ at the same time, also played the stealing dishes war, for a while, the relevant departments began to shield the "stealing food" game sites, because everyone's "stealing food" behavior has affected the normal work.

But, has "the fire" The happy, wants to be bigger still needs the capital support.

It is understood that the current network for more than 120 million registered users, including photos, diaries, dynamic Records, reprint, social games, including a variety of information sharing and interactive services, in the last year formally launched an open platform for the vast number of developers to provide the application of access functions.

For the cooperation with Tencent, happy Net CEO Cheng that: "Tencent has a wealth of Internet experience, a wide range of user resources and determination to open up, these can help to take a comprehensive open line of happy network to a higher level." ”

"With the cooperation of Tencent, will undoubtedly provide a broader platform for happy net, through the huge flow of Tencent, it is also possible to break through the current user growth bottlenecks, and happy net if it can with Tencent's products and services directly docking, will greatly enhance the user experience." In addition to users and the flow of complementary, Tencent's open platform for the development of new business model to provide more opportunities, the latter is expected in E-commerce, community games and other areas to achieve new breakthroughs, Chinaventure investment Group analyst Feng Po Feng Po said.