Two key problems of electronic commerce not to be opened (i)

Starting in the 2008, E-commerce into the blowout of the http://www.aliyun.com/zixun/aggregation/11976.html "> Golden Age, this speed and momentum is no less than the current is still out of the Gulf of Mexico oil spill accident."

For a time, it seems that the net buys the consumer suddenly from the sky, the ground, the water peremptorily to come out, the electronic commerce total turnover in the quarter is the unit, the dozen rolls the son to turn over. At the same time, a large number of hope in the business of the gold miners and entrepreneurs began to queue long line to open shop, run the mall.

In fact, whether you want to open a small personal shop, or want to be built up years of offline retail business to the Internet, we can use the consumer and consumer-to-consumer two kinds of e-commerce models to summarize what you want to do. And the two ways have one thing in common, that is, the client's source is C, personal terminal retail consumer.

Since there are common customers, there must be common characteristics, more accurately said to be the common factor of success, that is, source and supply two points. E-commerce is two words, electronics and commerce, electronics is only means, and the key is still in business.

A good source situation should consist of three factors:

1. How do you get people to come? --Passenger flow

The core of the department's strategy is passenger traffic. Every boss wants to open his own shop to Xidan, Wangfujing, rather than the original forest in Daxinganling. The reason is very simple, if more people will inevitably have more people to buy, so the passenger flow is the premise and protection of the source, but also a good basis for sales.

E-commerce is not involved in the real world of the site to open the problem, but also a special way to ensure that your shop or independent mall can have more traffic.

In the network world, merchants more through word of mouth, free self publicity (such as forum posting), Search engine strategy (SEO) and a variety of pay promotion to achieve the purpose of raising passenger flow.

2. How to turn the passenger flow into a customer? --Conversion rate

When you play e-commerce to a certain level and realm, conversion rate is one of the most important issues you need to consider.

The reason is very simple, AB sells a game machine, the price is the same. A's browsing volume 100 person/day, the conversion rate is 10%;b The browsing quantity is 40 person/day, the conversion rate is 35%; whose game machine sells better?

The key to improving the conversion rate is to do the user experience of the shop.

In the real world, women always love shopping, but not every time they will spend money. This behavior seems incomprehensible, but they are really experiencing the joy of shopping. This also proves that the shopping behavior itself is the first experience of the process of consumption, we must not reverse the order.

In the virtual world of E-commerce, when consumers come to your online shop page which is to your page, your products and your service experience, they always want to be concise, happy, quick, intimate shopping experience.

3. How do I get people to come back? --Repeat Customers

A businessman with no repeat business is likely to survive, but never make a lot of money. This has nothing to do with the nature of E-commerce itself, but only with the consciousness of the businessman.

When you sell a product to a customer, do you still think of him as a customer when the money is in your pocket? Is he still God in your heart? This involves pre-sales services, after-sales service, commitment, response speed, service quality and many other aspects. But in the final analysis, it is a businessman's attitude of doing things.

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