Two kinds of propaganda caliber, two attitudes towards consumers

A few days ago, I heard that Alibaba will be March 8 this day to pack all the city's restaurants and formal http://www.aliyun.com/zixun/aggregation/39003.html "> entertainment, please the whole country free to eat and drink one day." Feel Ali this is really dare under the cost, for the development of their mobile payment and life services, is almost at the price, but the national food and entertainment industry one day turnover should be super billion, Ali can afford it?

The results of the verification, unexpectedly, reasonable, and Ali had every publicity activities, the so-called people for free food and drink, but propaganda slogan, there is no money on the good. Ali said free to eat and drink, but under their users can use 3.8 yuan to buy movie tickets, 3.8 yuan to sing 3-hour KTV, with their services scheduled catering, you can enjoy 38 percent discount. The so-called package of all urban restaurants and formal entertainment in the country, but the tone is more than days of propaganda caliber. However, although March 8 is not what they say is free to eat and drink, but the preferential margin is not small enough, provoked a lot of people to be tempted to, until the Baidu glutinous rice March 7 girl's Day appeared.

Baidu is March 6 to upgrade its glutinous rice network to Baidu Glutinous rice, group purchase business depth integration into the entire market system, showing that Baidu has a new outlook on life services business, to upgrade to the strategic level to develop this business. The name of the sticky rice in Baidu also brought about a mammoth event.

March 7 Girls Festival to implement large-scale concessions, as long as through the Baidu glutinous Rice group Purchase, the 7th-9th period to complete the consumer behavior, all movie tickets and K song all 3.7 yuan, all the catering and hotel consumption discount of less than 37 percent. The event will cover 130 cities nationwide 731 Cinemas, 2,214 ktv,4308 hotels and 7,875 restaurants, Baidu glutinous rice will let more than 100 million yuan. However, the Baidu glutinous Rice did not say in the propaganda that they have wrapped all restaurant hotels nationwide, inviting people to eat for free one day, compared with Alibaba's propaganda, Baidu glutinous rice is a lack of heart.

This is not to remind me of one thing, contemporary society, what is called conscience merchant? Conscience business is not only you give consumers a large margin, but also you give consumers the description and publicity is accurate, in place. Can you really pack all the city restaurants and entertainment venues in the country? Or first of Hangzhou East Street that a slip of steamed stuffed bun shop first. Contacted hundreds of restaurants to dare to weigh all the restaurants in the country, from the sea to mention a bucket of water can be said to empty the Pacific Ocean, this problem is very bad. The people of the whole country or like 10 years ago so stupid, or do, in fact, no one believe there will be any free food and drink, but who also bother to prick it. But the publicity caliber revealed, in fact, is your attitude towards the consumer, is Lianmong with cheat, or sincere to stay, believe that people have their own heart certificate.

Life service is the most close to the actual needs of the people of the business, and you go online to buy some virtual goods, in curiosity driven to enjoy some kind of service has never seen a completely different. It is about the people's beer and skittles, consumers want is affordable, simple process, genuine, service intimate, on the play on a fake Shang how can do?

And Alibaba please the people of the whole country free to eat and drink day different, Baidu glutinous rice this March 7 female festival activity is "save more Worry", tell the consumer bluntly, we do not eat and drink freely, but we can let you really save money, and let you need not to enjoy the benefit and expend heart.

To do this, the publicity stunt will have to step aside, relying on the leading technology and practical quality of service. You will not only use the flow of the most suitable service to guide the most needy users around, but also to the consumer project to carry out a rigorous audit to ensure the quality of goods and services to ensure that users can really save money and worry.

Baidu Glutinous Rice launched an original service, is "the whole audience casually retreat", consumers all the group can not consume a refund, which than before the sale of the market is not refundable after the general rules, the consumer care index has increased more than 1:30. Alibaba in service with what to the same with Baidu glutinous rice, poly cost-effective mody? Dig a pit to let the merchant jump in, then let the Merchant dig good pit wait for the user to jump in?

Life Services, is the Chinese Internet will be offline consumer behavior to guide the online one of the most potential projects, to do this business is a core idea is to abandon the past that kind of marketing-oriented thinking, and really do a good job, with excellent service quality so that users perceive the benefits, and then the Internet to provide life services full of confidence, And the formation of user habits.

Consumers have steelyard in mind, even if your slogan attracted the past, suddenly found that the actual enjoyment of things and hear the discrepancy, the next consumer to do only one thing, that is to vote with the foot. Now the consumer, more and more astute, and then big companies in the top of this trick, but also is only clever, in person, no benefit.

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