Typographic design

As designers, we deal with the fonts every day, and we often hope to use them well to add value to the design. We often wonder, so many fonts on the computer, which one to use? There are so many words, how to typesetting to express the innermost thoughts?

Often, art is interlinked. Will http://www.aliyun.com/zixun/aggregation/10466.html "> typesetting and music combined with the combination of visual music and text typesetting will make our typesetting easier to typesetting, more Reflect our design emotions.

By imparting normal writing to the artistic form of music, giving the typography to the beauty of aesthetics and the beauty of hearing, it is easier to convey the message and express its deeper meanings.

When the music rings, we see the changing spectrum of music in the player, the sound waves that vibrate in the audio horn, the stave and the instrument change (A-01) Visual form.

The text layout with a visual music pieces reflected from the visual formation of a high degree of scattered, scattered dense, priority effect, it has a melody function.

And a good typesetting typography, then become a rhythm and rhythm music, we can understand as a solidified music.

(A) text analysis: Understanding the structure of the font and the characteristics of the font, we typesetting excellent font basis.

Font typesetting design, the combination of dotted lines into the design group, the level of scattered, dense and scattered, is an important factor in the formation of the beauty of the form. 26 English letters, according to the thickness of the font set node combinations, each individual letter constitutes a note.

As shown in Figure B-01, I = 1 long node in uppercase and 0 = 4 long nodes in Figure B-02. Lowercase a = 3 short nodes, b = 1 long node + 2 Short node.

The horizontal rhythm of single-line text layout: According to the thickness of the font set the thickness and arrangement of nodes density, you can have priority rhythm and rhythm of the rhythm and rhythm, as shown in Figure (B-03).

Longitudinal prosody of multi-line text layout: The rhythm and rhythm are generated according to the length of a single line of text and the thickness of a font, as shown in Figure (B-04).

After we characterize the text, we can begin to sort out the rules of typesetting, making our typography more rhythmic.

(B) the rhythm of the text: excellent font layout, with its unique beauty. By the rhythm of the text interpretation of the wonderful music of rice.

The rhythm of the text itself: according to the change of the objective font, use the normal font characters to be continuously arranged, forming a rhythm form.

A copy of the text, without any modification and change, font size, color are the same, the resulting rhythm is the word and the word interval, the font is the only basis to reflect the emotion.

As shown below, the font size is the same direction, node notes repeated, the rhythm is the spacing between the letters of the word, and the distinction between uppercase and lowercase, the ups and downs of the rhythm, the thickness of the font to make the text divergent joyous or Steady atmosphere, as shown in Figure C-01 All uppercase is a gentle and steady rhythm, as shown in Figure (C-02) using uppercase and lowercase, there is a rhythm of ups and downs, and because nodes than the left text nodes to be thin, so Will look more lively.

As shown in Figure C-03, all the letters are capitalized, the interval between words forms a rhythm, and the color between words forms a rhythm. The text layout forms a vertical rhythm based on the horizontal rhythm. The font used is steady and lively, plus the lower italic, making the entire text layout reveals the steady tone of men without losing the relaxed and happy rhythm.

The rhythmic beauty of typography design is repeated: it can be a repetition of different shapes and the same shape, a repetition of the same shape with different shapes and the same spacing, or a repetition of another way. The primary condition for this repetition is the similarity of the cells, or the regularity of the spacing, followed by a logical synthesis of rhythms.

(C) how to give the rhythm of writing: on the basis of rhythm rhythm covered by the text itself, artificially give it new rhythm and rhythm

Use of basic fonts and size without any other specific changes in the circumstances, according to the characteristics of the text itself is adjusted so that the horizontal and vertical typesetting produce a rhythm of natural and rhythmic nature of the typesetting rhythm more consistent and smooth , Give the designer want to reflect the emotions, like the genre of music.

Figure (D-01) the same font, different size, different thickness, different colors, the formation of different rhythm. The pitch of the nodes can give a different rhythm sense of joy, steady, lively and lovely or soothing, but also due to the rhythm of the more obvious contrast.

case analysis:

Figure (D-02), the uppercase text, the word spacing for the rhythm, size and size of the rhythm to compare the strength of the text typesetting rational and orderly, guided by subtle rhythm, suddenly changed into a strong tone, the theme of shock , Prominently prominent. Figure (D-03), the word spacing for the rhythm, the size of a strong contrast highlighted DENIM, but also because of the thin line font, so that the rhythm of the entire picture stylish and rounded, in line with the theme of women's. Figure (D-04), word spacing for the rhythm, font size for a strong contrast. First of all, with gentle ups and downs of music into, and then shocked the audience with strong music, the follow-up is still supple with soft music, symphony rhythm highlights the key, the rhythm shocking clear. Figure (D-05), the horizontal point of view, the word spacing for the rhythm, the thickness of the fonts compared to form the temperament intensity, the font color depth to enhance the temperament effect, the longitudinal size of the font size to form a strong - weak - strong - in - weak rhythm. (C) how to give text rhythm - baseline, special effects: By changing the typesetting, add some special effects such as tilt or handwriting, make the text more interesting.

Commonly used methods such as adding italics make the text dynamic and interesting, such as superimposing between words to make the text produce double baselines to form a rhythm of duet or multiple, as shown in Figure (D-06).

case analysis:

Figure (D-07), the left of the font typesetting changes mainly based on the rhythm of the baseline, from a single baseline into a double baseline, singular change. The ups and downs of the uppercase and lowercase changes, so that the text highlights the main focus of expression, rhythm and change of lively. (D-08) If this text layout is a piece of music, from left to right, beginning with a light italic rhythm, suddenly changing the bright lines of large melodies, attracting attention, and finally a series of low-key music supplement , People see this text will understand that fashion jewelry. In particular, the beginning of italics, so that the screen revealed in the steady women's lively. Figure (D-09), the main theme in italics, the text of the ups and downs, beautiful rhythm. (C) how to give the rhythm of writing - long and short sentences, kerning: By the size of the text contrast and kerning, add vertical rhythm.

As shown in Figure (D-10), there are horizontal rhythms in terms of font size, word case, and word breakpoints. However, word lines are different in length, height and distance, forming a vertical rhythm. Therefore, this type of font layout has a double rhythm.

case analysis:

Figure (D-11), from the vertical perspective, the length of the sentence typesetting, people feel this is the melody of the song, coupled with rich and short melody and easy-going handwriting, let the screen revealed a taste. Figure (D-12), we usually typesetting, always like to use alignment, and the layout of this text is another way, neither left nor right or center. However, from the left node point of view, the melody progresses gently to retune, and then fade and gently, showing a progressive change, so that the picture melody easily breathable, full of flavor. Figure (D-13), a combination of such font typesetting, both horizontal and vertical rhythm prosody. In the horizontal view, the comparison of sentence size, weight - light - weight - light and the rhythm between words, vertically, the ups and downs of the sentence length echo the emotions reflected in the screen.

Do not interfere with the prosody of the design: a font layout design, the font using the two best, up to no more than 3, on this basis to adjust and change the font, such as upper and lower case, size, thickness, line spacing and some special Changes, such as italics and double baselines, can produce a series of typographic changes that make the typography with sequence, contrast, variation, strength, and so on, with the rhythm and rhythm of the design's emotions.

(D) rhythm design paradigm: the typesetting of the creative process, from beginning to end is accompanied by a rational emotional experience.

Analysis of font typesetting has come to an end, how to apply this typesetting to our font typesetting, the following an example.

Figure (E-01), a line of no change in the word, although orderly, but too long no focus without primary and secondary, can only rely on the characteristics of the font itself has a rhythm, rhythm plain no color.

Figure (E-02), the plain sentence is broken, based on the original rhythm, given a new rhythm.

The picture (E-03), but the new rhythm can not highlight the important point we want to highlight, we need to adjust. This is a process that injects our emotional concerns.

Figure (E-04), Emphasize the prominence given to our subjective consciousness. Change the font size, thickness contrast, adjust the rhythm to form a new rhythm. Key words will be highlighted to adjust, give emotional, more prominent rhythm, melody more fluid.

Figure (E-05), details of the adjustment, the rhythm smoother. Adding color to make the rhythm out of light and soft, plus italic effects make the whole serious text adds a touch of movement.

Figure (E-06), so that, because of the different rhythm, given the different emotions, can produce different rhythm. Based on the above typography method, we can arrange the text with different characteristics.

The text itself is tempered crystallization, itself has a beautiful rhythm. After the design and selection as the basis for typesetting, the letter is replaced by the node, the pitch length of the node pitch, the text through the height of the changes in height and pitch spacing changes produce repetition, size, color, baseline shape, long and short sentences Music, given the rhythm and rhythm of the text, can produce a rich and colorful visual effects.

Source: http: //www.aliued.com/2013/02/02/1532/