U-Box supermarket team aims at new areas, providing IT solutions for traditional business

When the young people buy the oil buys the paper to buy the scene, the traditional ultra embraces the Internet, is the inevitable trend. But ultra to the website, the application development has no experience, self to do cost high risk. The U-Box supermarket team aims to provide IT solutions for traditional vendors in this field.

Cat, Jing Dong, No. 1th Shop, originally life ... These online sales of fast-moving products, fresh goods in the past few years, the electric dealers rely on the Internet separatist party, and gradually downward erosion, has eroded the trend of traditional business excess. In this case, the traditional ultra although the speed is not light enough, but still aware of the need for change, began to use their own online accumulation of advantages to the development of the line.

But for traditional ultra, their advantages focused on the online inventory management, logistics deployment, for the website, APP, micro-trust mall development and operation is completely inexperienced, if they set up the relevant departments to do, you need to invest at least 3 million annual cost, may not be able to have the results. Therefore, the "U-Box Supermarket" team of the joint commercial network has cut into this, for these traditional merchants to provide solutions to the electronic business, so that the traditional business is not necessary in the initial stage of the pilot to invest a high sunk costs, so also bring more trial and error opportunities.

Specifically, the U-box supermarkets are now ranked first with each region, the second large-scale local supermarket chain cooperation (for example, Wenzhou City, the partner is the supermarket), for these interested in the supermarket to provide technical development services (including the website, APP, micro-credit mall development and retail products, such as image processing), There are also training of relevant personnel. At the same time they will make some flexible attempts with supermarkets, such as logistics, try to compare the local supermarket to build their own logistics and to the third party with the city logistics two options, which is cheaper.

But overall, U box supermarkets themselves will not participate in the supermarket inventory management and distribution services, and do not participate in the settlement process, they are the supermarket access to Alipay, micro-credit payments, such as payment tools, the accounts are directly from the consumer side into the supermarket side, not the U-box supermarkets here to do two transfers.

I asked the U-box supermarket team, if they do not help the supermarket to solve the inventory allocation and logistics distribution of technical issues, traditional supermarkets will be lack of electrical experience in the provision of goods to meet problems? And the U-box supermarket team said, in fact, there is no need to worry at all, because inventory management and logistics are traditional ultra strengths, and some local supermarket ERP system even directly with the suppliers, when their inventory to a certain amount of goods, the supplier will immediately replenishment, so do not worry about the occurrence of commodity deployment is not timely and out of stock situation.

For consumers, the local supermarket chain has two major advantages of electronic business: in the purchase of fresh category, because the distribution distance between the city is relatively short, so consumers can be in a shorter time to get more fresh ingredients, and in the fresh electricity dealer's website to purchase ingredients, It is usually frozen meat and seafood. Other FMCG products can also receive goods on the same day. If local chain supermarkets and other shopping malls form the alliance of local life Services, through membership card, scorecard system, consumers in these supermarkets in the online channels for consumption, the points can also be used in other places on the line, but also formed a favorable benefit, at the same time for supermarkets to attract more consumers to bring incremental benefits.

At present, "u Box supermarket" product has two forms, one is they for local business Super Build Independent website, APP, micro-letter Mall, here "u Box supermarket" is hidden behind, no brand embodiment. The other is the "U-Box Supermarket" own web site, app and micro-trust mall, and their partners to provide more than the goods provided in this product, similar to the form of Shop No. 1th.

Personally feel that "U-Box supermarket", although the provision of technical solutions, but its own comprehensive product also has the huge opportunity, because at present they are connected only the supermarket, but when the local user quantity is big, it may become the local life service the flow entrance, the access other peripheral life service, for example dining, KTV, Buy a haircut and so on. Former Ali employees quit business "CN Sea Amoy", aiming at small white users
Time: 2014-03-11 23:20 Source: 36Kr Author: Shen Click: 357 times
Domestic and foreign commodity prices and category gap is too large, coupled with the increase in the purchasing power of the renminbi, Hai, purchasing industry is rising at the visible speed. Although the market volume is large, but consumers at one end of the sea Amoy experience is not ideal. This leaves some opportunities for entrepreneurs.
"Cross-border electricity dealers may be the last piece of the field of electrical business," CN Sea Amoy founder Xia Wenbin introduced to me. Xia Wenbin has in the Cat Wireless team responsible for products, see the sea Amoy, purchasing industry is brewing opportunities, last year decisive and small partners to leave business, and successfully got Cai, Wangdong millions of Yuan Angel.

"CN Sea Amoy" project began last October, 5 months of time said not long, said short also not short. During the period, both the product and technology development (their own crawler), but also to build overseas editing, operations team, and integration of supply chain, Third-party Logistics and other external resources. Although the pattern looks very light (there are only 10 full-time employees), the amount of work done is probably more onerous than that of a comparable (small note: follow ...). ).

Speaking of the opportunity to enter the sea Amoy, Xia Wenbin introduced us to two points:

First, domestic and foreign commodity prices and category gap is too large, coupled with the increase in the purchasing power of the renminbi, Hai, purchasing industry is rising at the visible speed. According to the China Electronic Commerce Research Center, from 2010 to 2013, China's overseas purchasing volume grew from 12 billion to more than 70 billion, which is expected to hit hundreds of billions this year. And 2012 data show that only Alipay paid for the sea Amoy trading is up 117%, much higher than the domestic online shopping 64.7% growth rate, which has not been part of the credit card payment.

Second, although the market volume is large, but consumers at one end of the sea Amoy experience is not ideal. The most common way now is for users to buy their own websites and to contact the forwarding company. This requires the user to understand the foreign language, holding a dual-currency credit card, familiar with the transfer process, and how many in the Sea Amoy Forum mixed for some time to avoid falling into the "pit".

From the above premise, the solution is obvious. "CN Sea Amoy" The core thinking is mainly two points: first, how to simplify the front-end process, the impact of the experience of the link as much as possible in the background processing. The second is how to localize the foreign electric business, reduce the use of small white users threshold.

At present, "CN sea Amoy" has been online more than 50 foreign electric dealers more than 10,000 products. The name of all products, brand introduction, description, classification by the editorial team compiled and collated, the next single, Cross-border payments, logistics and other processes are referred to the background to solve. Coupled with a series of detailed optimization, such as price transparency, standardization of terms of service, support for domestic parity and logistics inquiries and other functions, so that users can purchase foreign goods like the local electricity dealers, and ensure authentic licensed. At present, in addition to a slightly longer logistics cycle (mainly due to the freight, customs clearance and other force majeure), "CN Sea Amoy" in all aspects of the experience of almost with a local service.

In terms of thinking, "CN sea Amoy" is not a case. Nearly half a year on the line some of the sea Amoy products, such as "Amoy City", "Cross-border" and so are trying to reduce the participation of small white users threshold. and 09 on the line of the "Ocean Terminal" (its products "overseas sweep artifact" has been introduced), in addition to the establishment of logistics this point, its based on overseas retailers Consumer-to-consumer model is easy to associate with Taobao. And the official online last month, "Cat international", it looks like the real cat's sea Amoy pirated.

In fact, Taobao early in 07 on the introduction of purchasing channels, after this, Jingdong, Suning, Shun Fung, Shentong and other electrical and logistics giants have tried water. Last September, watercress online commodity sharing platform "things", now also set up a sea Amoy community. What are the opportunities for startups compared to these resource-rich giants? In the Xia Wenbin of Ali's origins, "more flexible, more unitary" may be their survival logic:

"The pattern of this thing, the day Cat International has been qualitative, with foreign merchandise sales capacity of all access." But the cat business too much, access costs high, but also to accept high advertising resources, all of these will be reflected in the price, and the cat International is not in control of this. That for us may not need you to access, I directly to the supply chain, logistics chain unified solution, overseas businesses as long as I bonded warehouse supply. I sell at a lower price to help businesses to sell, the model is more single, a bit similar to the sea Amoy version of the concept of the only product. ”

My personal understanding of this is that this may be like a shopping guide in the field of sea-Amoy replication. If the cat international their own entrance, rules, ecology can not service more detailed users and businesses, will give a large number of small but the United States to live space (including "CN Sea Amoy", many of the sea Amoy platform have gone boutique, special selling routes). And in the sea Amoy commodity is very difficult to appear a single big situation, domestic and foreign information asymmetry will exist for a long time, entrepreneurial window may be longer. Coupled with a series of public infrastructure improvements since the end of last year, such as the Cross-border logistics capability provided by Shun Fung, the Cross-border renminbi settlement in Shanghai's FTA, and the Fengqi free trade zone movement around the world, the sea Amoy industry may already be the golden opportunity to enter.