Uber car rental social value is really greater than commercial value?

Text/Constantine

The progress of technology is always a double-edged sword, it improves human life at the same time, often bring us endless disaster, and even can enlarge the human innate weakness, such as inertia, such as greed ... In order to overcome the inevitable disaster, we have to invent new science and technology, business model and management system, perhaps it is such shortcomings and deficiencies to continue to promote technological progress. 1886, the German Karl invented the first diesel locomotive, is the world's first modern car, but at that time, he certainly did not expect the car will be so popular, but also do not think more and more cars, is a comprehensive coverage of the road is not well-off, not only to engage in the "horse" can not run in this, but also to make human beings themselves, The author every 11 self-driving tour will be blocked on the highway, holding urine to suppress sweating, there is only one idiom in the head: a self-inflicted trap!

Big city, private car bus taxi joint destruction of human good home, the most direct is the car accident caused casualties, secondly, traffic pressure and exacerbated the city's crowded sense, as to say, now the most popular PM2.5, the author can only say: Not all blame cars, but they are absolutely accomplices.

It is based on this particular background, Uber car rental and its similar to the app to let experts and investors, they are convinced that "car rental" is a chaoyang industry, a dazzling variety of profit model is fascinating, some American experts even wrote to persuade Google to buy Uber as soon as possible. In fact, the Uber car has the potential to become a business model comparable to Android, where the common denominator is to unite all the forces in order to dominate the world, and the difference is that Android unites handset makers, while Uber unites the world's private cars.

Uber: Professional Car rental, part-time logistics

Mentioned Uber car rental, domestic readers may also have to go to Baidu to know what it is, it is no wonder that Uber to now only into China's four cities, respectively, Shanghai, Beijing, Guangzhou, Shenzhen, are basically some of the feasting, the luxury of the place, and more crucially, The traffic in these cities is always mess, known as the Beijing Three ring to Beijing four ring spent time, and Taiyuan to Shijiazhuang, the time is basically flat. In fact, with the domestic famous drop of a taxi and a quick taxi similar, Uber car is also a kind of call car service, but its biggest difference is that Uber provide is a private car, is that kind of "users call the car can enjoy when the boss" feeling.

In particular, when the user needs to rent a car, only need to open the app on the phone, then, the headquarters through the GPS to determine the user's location, and instructions to the nearest driver to pick up people.

From the use of Uber, it is necessary to expand the international market, and even to survive, the most important thing is the quality of customer experience, if the user called the car, the driver to 2 hours to come, this period of time estimated to have passed a few 877 bus, who is willing to wait. In order to achieve the optimal experience, Uber spent heavily on the development of independent algorithms, not only to accurately and quickly find consumers (currently 3-5 minutes), but also for historical vehicle demand analysis, to calculate how many vehicles to send, so that under the same resources, the most efficient to meet the needs of consumers. In addition, the payment process is also a very important part of the customer experience, and by dripping and express money to cultivate the payment habits, it may be directly to Uber made sexy wedding dress, to know, they not only developed a Chinese version, but also access to the Alipay system. Believe that the details of the grinding, with the advantages of private car leasing, Uber in China's road will be more and more wide.

The private car is a platform carrier, obviously, they not only can send the natural person itself from the city center to the suburban villa, also can send the related goods, the document to the distant person ... In fact, not long ago Uber announced the test of a new service, called: Uber Comer Store, similar to the domestic "express" service, but this service is not a special courier, it can only be in the direction of courier and the driver's destination in the same situation, by the way to the passing, And now only supports more than 100 kinds of daily necessities. However, the author firmly believe that with the development of the logistics industry, Uber should be "part-time" big, become a mature logistics company, if the money is appropriate, Uber Comer store estimate can use Rolls-Royce to help farmers to pull fertilizer to the ground.

An elegant profit, a revelation of Uber success

Although Uber and domestic two big taxi software is not a thing, and the drop of the leadership of the "do not do China Uber" direction of development, but the application of maturity and success can bring to domestic developers and startups some very important inspiration, especially can tell those penniless it workers: how to make money?

Uber is not a pure Internet company, but a mature and rigorous O2O model, not to recreate a market, just the integration of existing resources, more importantly, Uber from the establishment of the establishment of a very clear business model, and they have never thought of "subsidies" in exchange for market share. According to the relevant agencies, the single U.S. Uber has billions of of dollars of business opportunities, their own development strategy is to determine a city has 100 million U.S. dollars in the market will be stationed, this is why in the country is only north of the super city of the Uber only to install the package. The main reason for this development model is its very clear profit model: 20% of the cost of the car rental. Because it is a private car service, Uber was the first to offer high-end car services, and they were deeply aware that some were willing to spend more money to use better cars, such as those who did not want to be late to be scolded, such as the Foxconn middle managers who wanted to reunite with their wives as soon as possible, such as the one who wanted to cry.

The promotion of relevant software or models in the country always escapes the idea of "Free Temptation". 3721.html ">2014 Spring, Tencent and Alibaba very generously burned billions of, the ultimate effect is only to cultivate the habit of consumer mobile payment, perhaps, only Chinese enterprises willing to spend money to cultivate users habits. I think that a good business model or new application, need to have a clear profit model, make a bowl full of land at the same time, cultivate the relevant habits is just a passing thing, and by contrast, this habit will be more deep-rooted. One of the most magnificent chapters of Uber's success is to remind domestic developers once again: "I am cheap, I am" price war is only one of the most vulgar competition, we need to firmly believe that there are enough people, willing to better service, pay more money!

As the opening says, cities are suffering from more and more cars being crushed, and we have to endure traffic jams and fumes for a long time. In order to catch the time, the vehicle corners to drive, pedestrians are willing to risk "China-style crossing the road", every time to go home to pray, the next time must return alive. China's roads have become the world's most complex and most dangerous traffic environment. According to the relevant data, we have 3% of the world's car holdings, creating 16% of the world's death toll, just as we used 7% of the world's land to feed 22% of the world's land, the only difference is that the "news broadcast" will never broadcast the previous set of numbers, they will only call on the Chinese to improve quality, But do not understand from the system, science and technology, systems and models.

In addition, a large number of cars will increase the consumption of non-renewable resources, and then increase the PM2.5 can be reborn at any time, not only to make the streets crowded outside, but also to the area of the parking space packed.

Perhaps it is based on this background, the Uber derived from a whole "car rental" industry chain to make people exclaim: The Sun is coming. In fact, to abandon the specific operation and profit model, the single "Uber" concept is enough to point to a "praise". Through the precise algorithm, it can calculate the most trolley dosage, this to a certain extent reduce the road time of the private car, more crucial is, Uber high-end car service to the society to instill an advanced idea, also that car rental is not a shameful thing, not only can install force,. Can also install a rich, or with the driver's rich. In fact, the chaoyang nature of car rental services comes from the strain of the Earth's resources, as well as the heavy economic burden brought by the private car to the society, from the car itself, to the annual inspection fee, insurance, parking, and so on, no one is not a huge expense, and car rental can save maintenance, illegal handling and other problems, can be said, The car rental service not only helps us out of financial difficulties, but also allows us to enjoy the tyrants pleasure of "often changing trains".

I firmly believe that sooner or later people will enter the era of comprehensive car rental, as in modern cities, consumers have been accustomed to using public bicycles to complete the "last kilometer" demand. Perhaps this storm may not be the Uber car rental services, but they can definitely become the rulers of the important tools, by the tide of the times, arrogant.

(The author micro-letter public Number: Science and Technology new discovery KEJXFX)